By Graham Mackenzie @gmacscotland Social media shakes up traditional models of broadcasting. Two years ago Chris Oliver, Andrew Murray and I wrote an editorial describing how, from Edinburgh, UK, we had used Twitter to view and share information with the International Society of Physical Activity and Health (ISPAH) conference in Bangkok, Thailand (November 2016).[1] The ISPAH […]
Tag: social media
Going viral with key SEM messages
Undergraduate perspective on Sport & Exercise Medicine – a BJSM blog series By Jonathan Shurlock (@J_Shurlock) This blog looks at ‘viral’ spread. No, not the relationship between viral infections and athletes that have been explored previously, 1,2 but rather viral SEM messages in social media. The term ‘viral media’ was first used by Douglas Rushkoff to […]
Maximising Opportunities for the use of ‘new’ social media in Sports Medicine
By Sean Carmody and Nirmala Perera Sport and Exercise Medicine has a lot to thank Jack Dorsey and Mark Zuckerberg for. Their brainchildren – Twitter and Facebook, respectively – have transformed how information is shared among those interested in the specialty. These platforms provide ‘all access, backstage passes’ that foster conversation and networking opportunities with peers […]
#IOCprev2017 social media campaign: What it’s all about, and why YOU should be a part of it
The 1-tweet-conference pitch was a challenge to our conference speakers, and it is a great way to give you a sneak peak of some of the symposia/keynote content. […]
Final Update on the Hertfordshire Health and Wellbeing Strategy: Physical Activity as a Key Priority
By Dr. Richard Weiler and Christine Neyndorff Here is the final update on our successful social media and BJSM blog campaign (read original call to action here) to get physical activity promotion into the 2013-2016 Hertfordshire Health and Wellbeing Strategy. Hertfordshire’s 2013-16 Health and Wellbeing Strategy was formally launched on Monday 11 February. Physical activity […]
Social media 101 and the sports medicine professional: by Evert Verhagen (@EvertVerhagen)
Social media is here to stay and sports and exercise medicine is not immune. Do you happen to know at what time of the day 50% of all Facebook users check their Facebook page? You will find the answer (which will strike you) at the bottom of this blog. A load of other fun trivia […]
The challenges of health communication in a modern world of entertainment
Sport and Exercise Medicine: The UK trainee perspective (A twice-monthly series on the BJSM blog) By Dr Wilby Williamson Preaching about physical activity and demanding compliance with 150 minutes of activity per week, as I do with my friends and family, often falls on deaf ears. Changing tack to discuss differences between London’s bus drivers and […]
Two related blog posts – Clinicians and scientists crazy to ignore social media
Last weekend I spoke for our local Sport and Exercise Medicine coordinating body – SportMedBC. Its mandate is to coordinate education and advocate for all the various professions that make up our diverse community. Interestingly, they chose to focus on the role of social media in sports medicine. Then on Tuesday I was alerted to […]