VOTE HERE (CLICK) NOW! (until May 15th)

The first semi-final of the cover competition was tight! The winner advanced to the final with a one vote margin!  Still a secret though! Now we have the 2nd semi-final.

Rules refresher!

1. Semi Final 2 goes until midnight Oslo time: May 15th 2012.

2. You can vote in each round [more chances to win the prize!]. Takes you 20 seconds to vote and win!

3. Each Semi Finals include 3 covers each.

4.Next week is the Grand Final / World Cup / Superbowl!…. where readers choose the BJSM cover of the year (2011) from the Semi winners!

4. Voters (from all rounds) will be entered into a draw for PRIZE of $133 gift certificate to amazon.com. We need your email to know if you won – we delete them all after the competition.

VOTE HERE (CLICK) NOW! (until May 15th)

New York City Health Department has launched an aggressive video campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly ‘sticky’ – clear, unexpected, concrete, credible, emotional.

The background, of course is that obesity is not as big a problem as inactivity/lack of fitness. Imagine if we could get folks to appreciate that lack of fitness is EIGHT times as bad for you as drinking that soda! Now there’s a video for someone to make!

This smorgasbord of liquid cardiac stress tests  is fascinating because some of them look so benign (see SoBe Tea). And I’ve even handled some of these weapons of self-destruction (the Starbucks logo is so pretty against a coffee background). And feel free to check back to Neil King and John Blundell’s review in the December 2009 BJSM.

2012 update!!! See this 2012 paper too – Does exercise make you thin?

Click here to view/download the PDF document “20 Worst Drinks in America 2010“ (626 KB).

A recent Vancouver Sun article discusses new findings in the role of diet and exercise in obesity. Click here to read the story.

Photo by Tony Alter