Physical activity effectively promoted to Arabic speaking countries through translation and social media dissemination of viral video ‘23½ hours’

By Ann Gates (@exerciseworks), Dr Mike Evans (@docmikeevans) and Dr SalihAlAnsari (@SaudiHPC) The World Health Organisation describes physical activity promotion to mass populations as one of its top 5 ‘Best Buys’. We collaborated to develop an Arabic version of the viral social media success 23 ½ hours to promote the importance of regular exercise to […]

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Sport and Exercise Medicine: A Fresh Approach – NHS Information Document

Guest Blog By Dr. Richard Weiler Sport and Exercise Medicine (SEM) has been evolving rapidly around the globe and is gaining mainstream recognition. In the United Kingdom it formally began life in 2005, when the Chief Medical Officer at the time, Liam Donaldson, pledged to develop the specialty as a commitment to the London 2012 […]

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23 and a half hours video passes 2 million views!

Mike Evans circulated this to his hockey team of kids early in December 2011.  #1 educational video on YouTube. Remember that low fitness (<30 mins of physical activity daily) kills more Americans that smoking, diabetes, and obesity combined (smokadiabesity). Click on this link. Watch it, share it. Do it yourself. Encourage patients to watch it […]

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