Thought you might be interested in seeing our latest edition to the Every Body Walk campaign.  This PSA features the cast from The West Wing TV show.

We are releasing this virally, and its had over 300,000 hits in 3 days.

http://www.funnyordie.com/videos/3dc51a407a/walk-talk
Behind-the-scenes
http://www.youtube.com/watch?v=MCZQqu2Xlms

See also Bob Sallis’ compelling case for doctors including exercise as the 5th vital sign – every consultation. This has had over 4,000 views.

And in the Steve Blair-edited Special Exercise is Medicine theme issue (Jan 2009), Bob included an argument for the doctor’s role in prescribing - share this with your colleagues!

Finally – for those who haven’t seen Mike Evans’ viral video ’23.5 hours’ - it fits beautifully with ‘Everybody Walk’. Click on this link to the BJSM blog and watch it for 9 minutes! It has had nearly 3 million views!

You’ve got depression and they want you to motivate yourself to go for a run. Like telling the bloke with the deafness to listen for the phone call about hearing aid appointment. But if the activity is fun, stimulating, it may work both ways. Neuroscience Research Australia researcher Stuart Smith presented a compelling argument that videogames could be an important bridge between the need for exercise and the motivation to do it.

He contrasted spinal cord injured patients doing mind-numbing tasks like moving sandbags from one pile to another with their obsession to play video games and get lots of balance exercises that way. Inpatients were lined up at the door to get in to ‘play’.

Time for innovation – creativity –  in prescribing exercise — the most powerful health modality.

See the relevant Facebook page (of course) Games for Health Australasia