The subheading for Margaret McCartney’s recent BMJ commentary reads ‘Medical marketing’. Should that be a topic in health professionals’ curriculum now? Anatomy, Physiology, Marketing, Biochemistry?
It would make sense to have a subject to balance Pharmacology. It could be called Unpharmacology. The former covers the legitimate benefits of appropriate prescription of effective medication for clinical indications. The latter (not an original neologism, see Scott Stratten and ‘Unmarketing’) teaches how Big Pharma tries to grow the market. Fits well with the teaching of evidence-based practice. Of course our good friends Roy Moynihan and Dee Mangin, among others, would be fantastic course leaders – in person or via the web. By the way, while looking for the Roy Moynihan link, I came across this recent interview with him by Australia’s ABC.
But that is a meandering start (a bad writing trait – graduate students – DO NOT MEANDER) to this Sunday’s short blog link to the BMJ cover story about Evian’s promotion of the ‘8 drinks a day’ myth. A nice piece by Margaret McCartney (Twitter @mgtmccartney) who has come to my attention for a couple of different interesting articles in the BMJ. I ‘Like’ in Facebook language. Another reason to try to visit Glasgow in addition to Des Spence.
BMJ Editor Fiona Godlee weighed in here (Free)
You can get the gist of Margert McCartney’s article free here
If you can access BMJ, the original article is here