New York City Health Department has launched an aggressive video campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly ‘sticky’ – clear, unexpected, concrete, credible, emotional.

The background, of course is that obesity is not as big a problem as inactivity/lack of fitness. Imagine if we could get folks to appreciate that lack of fitness is EIGHT times as bad for you as drinking that soda! Now there’s a video for someone to make!