Editor’s note: This is the first in a series of World No Tobacco Day (WTND) reports from around the world. In this post, we hear from Dr Pascal Diethelm of the Swiss organisation OxyRomandie. Dr Diethelm attended the World No Tobacco day event at World Health Organization (WHO) headquarters. The keynote speaker was Ms. Jane […]
Category: Marketing/Advertising
Tobacco harm reduction and e-cigarettes: setting a unified research agenda
Marisa de Andrade & Gerard Hastings Institute for Social Marketing, University of Stirling marisa.deandrade1@stir.ac.uk Recent discussions about an endgame for tobacco have built on a sense that we in the tobacco control (TC) movement know where we are going. The consistent application of evidence based strategies, from adbans to tax increases, was, it seemed, […]
Timor-Leste: Asia’s newest country in Marlboro’s sights as company targets growth markets
Mary Assunta Southeast Asia Tobacco Control Alliance At its annual shareholder meeting in New York on 8 May, Philip Morris International (PMI) celebrated yet another successful year selling tobacco in more than 180 markets. In 2012 the company shipped 927 billion cigarettes, and earned revenue of more than $31 billion. It applauded the fact its […]
“If it’s not cancer, I’ll give up smoking”
“I promise you, I will do everything I can to make sure you did not die in vain. I will tell the world your story, and the story of other people killed by tobacco. I will challenge the tobacco industry, the tobacco lobbyists, and the politicians who listen to them.” Replacement smokers are the lifeblood of the […]
The marketing of e-cigarettes: a UK snapshot
Marisa de Andrade & Gerard Hastings Institute for Social Marketing; University of Stirling marisa.deandrade1@stir.ac.uk Editor’s note: The United Kingdom’s health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), is currently considering how to regulate ecigarettes. Given that marketing of these e-cigarettes is of particular concern, Marisa de Andrade and Gerard Hastings were commissioned by […]
Thailand leads the way with graphic health warnings
Thailand has long been at the forefront of tobacco control in Southeast Asia. On 8 March 2013, it took another step forward when the health minister Dr Pradith Sinthawanarong signed a regulation requiring 85% pictorial (graphic) health warnings on cigarette packs. Current pictorial warnings are 55%. The regulation is expected to take effect in approximately six […]
Phillip Morris, a drinking competition and a death
On April 7 this year, a 29 year old man died unnecessarily. Not due to smoking cigarettes, but from consuming alcohol shots at an illegal event sponsored by Phillip Morris Fortune Tobacco Company in The Philippines. His sister Catherine Maralit has started an online petition to bring those responsible to account. She writes: “Last April […]
Does tobacco deserve trade protection?
The use of trade agreements by tobacco companies to undermine tobacco control was a key topic at the World Conference on Tobacco or Health in Singapore in March this year, and trade agreements are one of the weapons the tobacco industry is counting on to fight plain packaging. To ensure public health is given higher priority than […]
SPAIN: VANITY FAIR ‘RETRO’ COVER BEHIND THE TIMES
by Marita Hefler, TC News Editor Vanity Fair magazine is well-known for its iconic covers – more than 20 years ago, it caused quite a stir when it featured US actress Demi Moore naked and pregnant; a cover now widely considered ground breaking. However it seems to have seriously misjudged the times with the July […]
a wonderland of happiness
Picture a cigarette packet in your head. What’s the first thing that springs to mind? The gory health warnings? Probably not. If you have ever smoked, then no doubt an image of your preferred brand immediately pops in to your head. Even nonsmokers can easily describe the sleek and eye catching packages that expertly disguise […]