13 Dec, 11 | by BMJ Group
When I used to teach public health to medical students and other health professionals, I tried to set myself the challenge of helping people learn about populations, prevention, screening, social determinants of health, quality of healthcare, and such things without mentioning the words public health at all. You may know why.
A great paper by Dror Etzion, assistant professor, Desautels Faculty of Management, McGill University (Sustainability by Stealth: four ways to make sustainability more attractive) addresses the same approach with sustainable development, another area that elicits various emotional responses. With his permission, I have taken this excellent paper and expanded it to help us engage others in issues like sustainable development and climate change: areas that make us question our values and beliefs as well as our actions, areas where we should use the precautionary principle: where action is needed when the evidence is sufficient but neither perfect nor complete. more…