Mohammad Ebrahimi Kalan, Ziyad Ben Taleb, Mehdi Fazlzadeh, Kenneth D Ward, Wasim Maziak On New Year’s Eve 2019, the outbreak of a novel infectious respiratory disease (known as Coronavirus disease 2019; COVID-19) was reported in several patients with a history of exposure to the Huanan seafood market, in multiple hospitals in the city of Wuhan, […]
Category: Social marketing
Pakistan: time for stronger enforcement on tobacco control
Musaddique Hussain, Abdul Majeed, Imran Imran, Muhammad Fawad Rasool, Ikhlaq Hussain, Qasim Barkat, Ximei Wu Tobacco use continues to grow in Pakistan due to lack of awareness about its dangers, low prices, aggressive tobacco industry marketing efforts and steady population growth. According to Dr. Abid Saeed Nima, WHO’s acting chief in Pakistan, new estimates show […]
New Zealand study: Dissuasive cigarette sticks – the next step in standardised (‘plain’) packaging?
A study published by Tobacco Control in December 2015 by a team of New Zealand and Australian researchers explored extending the concept of plain packaging one step further – to the cigarette stick itself. New Zealand is moving towards introducing plain packaging; incorporating dissuasive cigarette sticks would put it at the forefront of innovative tobacco […]
UK: New ‘Quit 16′ campaign tells smokers’ stories
A series of emotional and hard-hitting television ads have been launched in the UK to tell the stories of real former smokers who have been affected by cancer. The ads detail the trauma of diagnosis, the harrowing treatments that they endured and the emotional and physical toll in their lives. Maggie, a 60 year old […]
A model truth
The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth® campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign. —- The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes […]
This artistic ad from Thailand will make you think…and gasp
The opening of this video is intriguing – thick black ink dropping into water, then a paintbrush slowly making a bold black stroke across canvas. The paintbrush has been dipped in what looks like a high quality art paint jar…but it is no ordinary ink. As the ad states, it is the life’s work of a man who spent 50 […]
Indonesia: court upholds tobacco tax to fund health
Abdillah Ahsan Faculty of Economics, University of Indonesia Good news on tobacco control from Indonesia is rare. Recently, however there was a victory in the area of tobacco tax. On 1 January 2014, Law No. 28 of 2009 on regional taxes was introduced, which allows local provinces in Indonesia to charge a local tax to […]
Campaign aimed at young adults
New series of ads from New Zealand aimed at young adults – an important and hard to reach group. https://www.youtube.com/watch?v=PTEkHJbpll8 https://www.youtube.com/watch?v=C8Ix86V3VFU […]
New WHO report: more tobacco advertising bans, smoke free spaces save millions of lives
The World Health Organisation Report on the Global Tobacco Epidemic 2013 was launched in Panama City on 10 July. Panama was selected as the venue for this high level, global event in recognition of the country’s leadership in tobacco control. The report shows the number of people worldwide covered by at least one life-saving […]
Cameroon: Cigarettes are eating your baby alive campaign
Today marks the launch of the first-ever national mass media campaign to warn people of Cameroon about the harms of tobacco. The campaign, called ‘Cigarettes Are Eating Your Baby Alive,’ was developed by the Ministry of Health and World Lung Foundation. It graphically depicts how tobacco harms not both smokers, as well as their […]