Beware of medical service advertisements: They do not tell the whole story!

By Sung-Yeon Park and Max J Coppes. In 1975, the U.S. Federal Trade Commission filed an administrative complaint that the American Medical Association (AMA)’s ban on medical service advertising directly targeting consumers (medical advertising hereafter) was anti-competitive because it “prevented doctors from providing the public with truthful information about the price, quality, or other aspects […]

Read More…