The BMJ wants its research papers to help doctors make better decisions, which is why they are open access and free to view. But to deliver on the pledge our […]
Readers’ editor
Readers’ editor: Abbreviations and patient safety
In January this year a hospital pharmacist contacted us after a colleague had questioned a prescription for amlodipine 10 mg four times a day for migraine. She contacted the prescriber, […]
Readers’ editor: An evening with Itchy Sneezy Wheezy
Last week’s print BMJ included a 14 page supplement about BMJ Awards, held a week earlier in London. If you didn’t see it, here’s a link. The BMJ Awards website […]
Readers’ editor: Free pens and memory sticks
I spent yesterday at St George’s Hospital in Tooting, south London, talking to readers of the BMJ. The medical school library had organised an open day and a sales colleague […]
Readers’ editor: BMJ cruise, anyone?
Readers of the Radio Times can visit locations used in the filming of Sir David Attenborough’s Africa on a tailor made tour offered by the 90 year old UK listings magazine. […]
Readers’ editor: Crazy eggs and the BMJ in a mobile world
Each year the BMJ runs an online reader survey. The survey is mainly multiple choice but there is also a free text question where we ask readers: “What single improvement […]
Readers’ editor: Video abstracts
Cuba’s population witnessed huge economic change after losing the former Soviet Union as a trading partner in 1989. Food shortages caused by the downturn led to obesity rates falling from […]
Readers’ editor: What is a “BMJ man (or woman)?”
In the early 1990s I spent the weekend at the home of a friend’s parents, both of them GPs. I’d recently started work as a political news reporter on the […]
Readers’ editor: Pharma advertising in the BMJ
In 2011 research physician Tristan Barber responded to an editor’s choice on conflicts of interest, saying: “Reading the current BMJ and noting several letters regarding conflicts of interest, it was […]
Readers’ editor blog: Our Indian readers, and why there’s more of them
At the beginning of 2013 bmj.com’s most accessed article in India typically received between 100 and 200 views. In three months the figure has more than doubled. In the first full […]