The BMJ’s impact and influence should be measured by more than just established metrics such as impact factor.
But the new figures, released two weeks ago, are very welcome. The journal’s impact factor rose more than 20% to 17.215. My first thought on discovering this was that a strategic aim to increase the impact of the BMJ’s scholarly content is starting to pay off.
The new figure makes the BMJ the most highly cited open access general medical journal in the world, now higher than PLoS Medicine and puts it in the top four general medical journals, above the Annals of Internal Medicine. This is due in part to a conscious drive to publish research that will be highly cited as well as widely read by clinicians around the world.
But authors also value media coverage alongside measures such as impact factor, and articles in the BMJ get namechecked regularly in UK and international newspapers, magazines, blogs, and broadcast channels. This blog aims to illustrate the ripple effect caused by media coverage and the debate it can engender, both in the BMJ and beyond. more…