Edzard Ernst: The “natural” equals “safe” fallacy
15 Aug, 12 | by BMJ Group
Things that are natural must be safe—this fallacy is deeply ingrained in our minds; it almost seems that, as human beings, we are hard-wired to believe this myth. An entire industry has developed around this claim: from toothpaste to wine, from dog-food to hand-cream, products are deemed to be better if they carry the label “natural.” One sector which clearly thrives on this fallacy is alternative medicine (AM). more…
