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David Colquhoun: The A to Z of the wellbeing industry: from angelic reiki to patient-centred care

14 Apr, 11 | by BMJ Group

David ColquhounNobody could possibly be against wellbeing. It would be like opposing motherhood and apple pie. There is a whole spectrum of activities under the wellbeing banner, from the undoubtedly well-meaning patient-centred care at one end, to downright barmy new-age claptrap at the other end.  The only question that really matters is, how much of it works? 

Let’s start at the fruitcake end of the spectrum.

One thing is obvious. Wellbeing is big business. And if it is no more than a branch of the multi-billion-dollar positive-thinking industry, save your money and get on with your life.

In June 2010, Northamptonshire NHS Foundation Trust sponsored a “Festival of Wellbeing” that included a complementary therapy taster day. In a BBC interview one practitioner used the advertising opportunity, paid for by the NHS, to say “I’m an angelic reiki master teacher and also an angel therapist.” “Angels are just flying spirits, 100 percent just pure light from heaven. They are all around us. Everybody has a guardian angel.” Another said “I am a member of the British Society of Dowsers and use a crystal pendulum to dowse in treatment sessions. Sessions may include a combination of meditation, colour breathing, crystals, colour scarves, and use of a light box.” You couldn’t make it up.
 
The enormous positive-thinking industry is no better. Barbara Ehrenreich’s (1) book, Smile Or Die: How Positive Thinking Fooled America and the World, explains how dangerous the industry is, because, as much as guardian angels, it is based on myth and delusion. It simply doesn’t work (except for those who make fortunes by promoting it). She argues that it fosters the sort of delusion that gave us the financial crisis (and pessimistic bankers were fired for being right). Her interest in the industry started when she was diagnosed with cancer. ”When I was diagnosed, what I found was constant exhortations to be positive, to be cheerful, to even embrace the disease as if it were a gift. If that’s a gift, take me off your Christmas list,” she says. It is quite clear that positive thinking does nothing whatsoever to prolong your life (2,3), any more than it will cure tuberculosis or cholera. “Encouraging patients to “be positive” only may add to the burden of having cancer while providing little benefit” (3). Far from being helpful, it can be rather cruel.

Just about every government department, the NHS, BIS, HEFCE, and NICE, has produced long reports on wellbeing and stress at work. It’s well known that income is correlated strongly with health (4). For every tube stop you go east of Westminster you lose a year of life expectancy (5).  It’s been proposed that what matters is inequality of income (6). The nature of the evidence doesn’t allow such a firm conclusion (7), but that isn’t really the point. The real problem is that nobody has come up with good solutions. Sadly the recommendations at the ends of all these reports don’t amount to a hill of beans. Nobody knows what to do, partly because pilot studies are rarely randomised so causality is always dubious, and partly because the obvious steps are either managerially inconvenient, ideologically unacceptable, or too expensive.

Take two examples:

Sir Michael Marmot’s famous Whitehall study (8) has shown that a major correlate of illness is lack of control over one’s own fate: disempowerment. What has been done about it?  In universities it has proved useful to managers to increase centralisation and to disempower academics, precisely the opposite of what Marmot recommends. As long as it’s convenient to managers they are not going to change policy. Rather, they hand the job to the HR department which appoints highly paid “change managers,” who add to the stress by sending you stupid graphs that show you emerging from the slough of despond into eternal light once you realise that you really wanted to be disempowered after all. Or they send you on some silly “resilience” course.

A second example comes from debt. According to BIS (9), debt is an even stronger risk factor for mental disorder than low income. So what is the government’s response to that? To treble tuition fees to ensure that almost all graduates will stay in debt for most of their lifetime. And this was done despite the fact that the £9k fees will save nothing for the taxpayer: in fact they’ll cost more than the £3k fees. The rise has happened, presumably, because the ideological reasons overrode the government’s own ideas (9) on how to make people happy.

Nothing illustrates better the futility of the wellbeing industry than the response that is reported to have been given to a reporter who posed as an applicant for a “health, safety, and wellbeing adviser” with a local council. When he asked what “wellbeing” advice would involve, a member of the council’s human resources team said: “We are not really sure yet as we have only just added that to the role. We’ll want someone to make sure that staff take breaks, go for walks — that kind of stuff.”

The latest wellbeing notion to re-emerge is the happiness survey. Jeremy Bentham advocated “the greatest happiness for the greatest number,” but neglected to say how you measure it. A YouGov poll asks, “what about your general well-being right now, on a scale from 1 to 10.” I have not the slightest idea about how to answer such a question. As always some things are good, some are bad, and anyway wellbeing relative to whom?  The whole exercise smacks of the sort of intellectual arrogance that led psychologists in the 1930s to claim that they could sum up a person’s intelligence in a single number.  That claim was wrong and it did great social harm.

HEFCE has spent a large amount of money setting up “pilot studies” of wellbeing in nine universities. Only one is randomised, so there will be no evidence for causality. The design of the pilots is contracted to a private company, Robertson Cooper, which declines to give full details but it seems likely that the results will be about as useless as the notorious Durham fish oil “trials” (10).

Lastly we get to the sensible end of the spectrum: patient-centred care. Again this has turned into an industry with endless meetings and reports and very few conclusions.  Epstein & Street (11) say

“Helping patients to be more active in consultations changes centuries of physician-dominated dialogues to those that engage patients as active participants. Training physicians to be more mindful, informative, and empathic transforms their role from one characterized by authority to one that has the goals of partnership, solidarity, empathy, and collaboration.”

That’s fine, but the question that is constantly avoided is what happens when a patient with metastatic breast cancer expresses a strong preference for Vitamin C or Gerson therapy, as  advocated by the YesToLife charity.  The fact of the matter is that the relationship can’t be equal when one party, usually (but not invariably) the doctor, knows a lot more about the problem than the other. 

What really matters above all to patients is getting better.  Anyone in their right mind would prefer a grumpy condescending doctor who correctly diagnoses their tumour, to an empathetic doctor who misses it. It’s fine for medical students to learn social skills but there is a real danger of so much time being spent on it that they can no longer make a correct diagnosis.  Put another way, there is confusion between caring and curing (12). It is curing that matters most to patients. 

If, as is only too often the case, the patient can’t be cured, then certainly they should be cared for. That’s a moral obligation when medicine fails in its primary aim. There is a lot of talk about individualised care. It is a buzzword of quacks and also of the libertarian wing which says NICE is too prescriptive. It sounds great but it helps only if the individualised treatment actually works.

Nobody knows how often medicine fails to be “patient centred.” Even less does anyone know whether patient-centred care can improve the actual health of patients. There is a strong tendency to do small pilot trials that are as likely to mislead as inform. One properly randomised trial (13) concluded “those committed to achieving the benefits of patient centred consulting should not lose the focus on disease management.” Non-randomised studies may produce more optimistic conclusions (14), but there is no way to tell if this is simply because doctors find it easy to be empathetic with patients who have better outcomes.

Obviously I’m in favour of doctors being nice to patients and to listening to their wishes. But there is a real danger that it will be seen as more important than curing. There is also a real danger that it will open the doors to all sorts of quacks who claim to provide individualised empathic treatment, but end up recommending Gerson therapy for metastatic breast cancer. The new College of Medicine, which in reality is simply a reincarnation of the late unlamented Prince’s Foundation for Integrated Health, lists as its founder Capita, the private healthcare provider that is happy to back the herbalists and homeopaths in the College of Medicine, and, no doubt, to make a profit from selling them to the NHS.

In my own experience as a patient, there is not nearly as much of a problem with patient centred care as the industry makes out. Others have been less lucky, as shown by the mid-Staffordshire disaster (15),  That seems to have resulted from PR being given priority over patients. Perhaps all that’s needed is to save money on all the endless reports and meetings (“the best substitute for work”), ban use of PR agencies (paid lying) and to spend the money on a more doctors and nurses so they can give time to people who need it.  This is a job that will be hindered considerably by the government’s proposals to sell off NHS work to private providers who will be happy to make money from junk medicine.

(1) Barbara Ehrenreich Smile or Die. Lecture at RSA

(2) Coyne JC, Stefanek M, Palmer SC. Psychotherapy and survival in cancer: the conflict between hope and evidence.  Psychol Bull. 2007 May;133(3):367-94

(3) Schofield P, Ball D, Smith JG, Borland R, O’Brien P, Davis S, Olver I, Ryan G, Joseph D.  Optimism and survival in lung carcinoma patients.  Cancer,  2004 Mar 15;100(6):1276-82.

(4) Marmot, M.  (2010)  Fair Society, Health Lives.  The Marmot Review

(5) London Health Observatory

(6) Wilkinson. R & Pickett, K.  2009 , The Spirit Level, ISBN 978 1 84614 039 6

(7) Lynch J, Smith GD, Harper S, Hillemeier M, Ross N, Kaplan GA, Wolfson M. (2004) Is income inequality a determinant of population health? Part 1.  Milbank Q.;82(2). 355-400.

(8) Marmot, M. (2004)  Work, Stress and Health.  The Whitehall II study 

(9) BIS report Mental Capital and Wellbeing 

(10) Goldacre, B. (2008).  Fish oil exam results fail all the tests.

(11) Epstein, RM & Street, RL (2011) The Values and Value of Patient-Centered Care. Annals of Family Medicine 9:100-103 

(12) What “holistic” really means 

(13) Kinmonth et al. (1998), Randomised controlled trial of patient centred care of diabetes in general practice: impact on current wellbeing and future disease risk British Medical Journal 317 : 1202

(14) Hojat, M. et al. (2011). Physicians’ Empathy and Clinical Outcomes for Diabetic Patients Academic Medicine: 86, 359-364

(15) Delamothe, T. (2010) Repeat after me: “Mid Staffordshire” British Medical Journal; 340:c188.

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  • amcunningham

    Thanks David, Your blog has made me look into 'wellbeing'. It seems to mainly emerge from Nic Marks of the New Economics Forum. They don't seem to be a bad organisation. http://www.nicmarks.org/ But I still don't know very much about him.

    I disagree with your concern that patient-centredness, or empathy, or being nice to patients will somehow open the way to quackery. We should make decisions through evidence about what will be funded in healthcare through good evidence.

    Stimulating as always!

  • Roberto_benson

    Hmm, I think the push is more based on marketing ideas around customer centric practice where diagnosis etc is one part of an overall service. The best doctors won't get any patients if you can't get an appointment with them, they don't let you see your records, or they are rude. Can't good clinicians see that they are part of an overall service? Or do they just see their part in it as the most important and nothing else matters? The latter sentiment is sadly very misguided. Ipsos mori research shows little correlation between clinical effectiveness and patient preference. Deal with it.(Sorry for no ref, will find.)

  • http://twitter.com/david_colquhoun David Colquhoun
  • David Colquhoun

    I'm glad you took the time to comment. I've listened to Nic Marks, and also to Richard Layard's recent Rowntree Foundation lecture. I'm totally sympathetic with their aims, but sadly neither of them has much to say about how their aims can be achieved. When they do mention ways to achieve them, I fear that both rather overstate to strength of the evidence. Like anyone, I'm all for happiness. All I'm saying is that it shouldn't be a substitute for proper treatment. There is a tendency in the industry to treat happiness as an end in itself. When, as recently, i was diagnosed with a reanl tmour, what I wanted most is a really good surgeon who can whip it out. Thanks to the NHS I got one. The greatest contribution to me wellbeing is knowing that I'm rid of it,

    I agree entirely when you say “We should make decisions through evidence about what will be funded in healthcare through good evidence”. But as I point out, HEFCE, BIS and the NHS have almost entirely neglected the little matter of evidence. The fact that the NHS pays for spiritual healers has a vey bad effect on my wellbeing.

    I agree that patient-centredness does not have to involve quackery (my own GP provides the perfect example of how to do it). I'm saying that, empirically, the movement has in fact opened the door to all sorts of quackery, as the examples that I give shown only too clearly. That is a waste of money that none of us can afford. That money should be spent on doctors and nurses so that they have time to do their job properly. It should not be spent on quacks, or on the production of expensive reports, or on dodgy studies that as alikely to mislead as enlighten (as commissioned from a private company by HEFCE).

  • Sarah Stewart-Brown

    I have been reading David Colquhoun’s rants in the BMJ and
    other places with increasing amusement for some time now. He writes very well
    and he is very funny. Yet there is a sense of desperation underpinning what he
    writes that intrigues me. Why, I asked myself as I read the shortened
    version of this blog in last weeks BMJ, is it necessary to get quite so worked
    up about something that he believes to be so ineffective? Whilst some people
    are earning their (in my experience modest) livelihoods from complementary and
    alternative medicine and some companies are doing quite well from sales of
    herbs and nutritional products, when we put these potential harms against for
    example the effect of the arms industry, the tobacco industry or businesses
    that are destroying the Amazon to provide the world with food we don’t need and
    isn’t good for us, the ranting looks a bit misplaced.

    This latest contribution gave me one of those ‘aha’ moments
    because in response to a rant about happiness surveys, David admits that he would have no idea how to
    answer a question about his personal wellbeing.
    Having no understanding of wellbeing creates a significant disadvantage
    when it comes to looking after your health, or that of anyone else for that
    matter. This is one of the reasons why the NHS is increasingly concerned with
    wellbeing. The other is the (perhaps inconvenient fact) that whenever consulted
    the general public wants the NHS to support wellbeing, not just cure disease. The fact of the matter is that the mind and
    body work as one system. Whether Descartes was misinterpreted or got it wrong,
    I am not in a position to say, but his words have seriously misled the practice
    of medicine. Emotional intelligence and
    meditation/mindfulness, which both enable people to manage the potentially
    damaging effects of their minds on their bodies and those of other people, are
    becoming key skill for health. Somewhere
    along the line those positive psychologists, who have now joined the CAMs
    therapist as targets for David’s rants, have discovered this.

    As one of those who was fortunate enough to see my breast
    cancer as a gift, I can attest to the benefits of a positive attitude. It
    enabled me to look without fear at the survival statistics offered by the
    different conventional therapies and choose those that made sense to me. It
    enabled me to cut back on my workaholic lifestyle and spend time exploring the
    effect of acupuncture, meditation, qi gong, zero balancing, sound healing, and other ‘downright barmy new
    age claptrap’ on my health. I have, as a result, discovered some remarkable
    things about the body and the mind that no randomised controlled trial or
    meta-analysis could have taught me. These insights turn out to be fundamentally
    useful for managing my health and improving my quality of life.

    For those who haven’t experienced these fascinating phenomena
    it is easy to be dismissive. It is natural to be very protective of your blind
    spots and the best way to do that is to deny that they exist. This means that
    instead of reacting with curiosity and interest to people who recount
    experiences you have never had, you claim that they are mad. But even David
    with his deep knowledge of pharmacology must allow that the body has a better
    chance of repair and healing when the autonomic nervous system is balanced
    towards parasympathetic activity. Does it come as an enormous surprise that
    this is one of the things that the ‘downright barmy new age claptrap’ therapies
    are trying to promote. I would be the first to admit that not all CAM therapies
    can do this for everyone and some CAM therapists are more skilled than others
    (isn’t that also true of orthodox medicine?), but it is through these
    approaches that I have learnt how to change the balance in my autonomic nervous
    system.

    Relationships are another important influence on the balance
    in our autonomic nervous systems and here perhaps lies one explanation of the
    placebo effect. That is why the grumpy, condescending
    doctors David describes are not popular with patients, however good their
    diagnostic skills. They need better diagnostic skills than those of their
    colleagues just to make up for the negative health impact of their attitudes.

    I am sure by now David has let loose the perennial cry ‘show
    me the evidence’ and on hearing this cry, I may yawn. You see those of us who
    have witnessed the close relationship between mind and body and the essential connectness
    of every part of the body mind to every other part, and acquired some of the
    skills necessary to look after our bodies and enhance our wellbeing, don’t need
    that kind of evidence. That kind of research is a bit of blunt instrument when
    it comes to understanding the fascinating phenomena that represent health and
    wellbeing. Happily, the sort of research that provides the answers can be done
    by anyone with an open mind and a sense of curiosity.

    Sarah Stewart-Brown

  • http://www.dcscience.net/ David Colquhoun

    To Sarah Stewart-Brown

    First the good things. I'm delighted it I've contributed to your happiness by making you laugh. And i couldn't agree more that arms industry and the tobacco industry are more important than quackery. I've written about them too. The reason I've concentrated on quackery was because my job gave me an interest in medicines and also an interest in academic standards of truthfulness. Somebody has to do it and quite a lot of people now are.

    Now some less good things. You say

    “David admits that he would have no idea how to answer a question about his personal wellbeing.”

     

    That sounds like an accusation. In the stlll longer version of this on my blog, I explain in a bit more detail. “A YouGov poll asks, 'what about your general well-being right now, on a scale from 1 to 10.' I have not the slightest idea about how to answer such a question. As always some things are good, some are bad, and anyway wellbeing relative to whom?  Writing this is fun. Trying to solve an algebraic problem is fun. Constant battling with university management in order to be able to do these things is not fun.” The idea that happiness can be measured as a number on a scale from 1 to 10 seems impossibly naive to me. You go on

      

    ”  Having no understanding of wellbeing creates a significant disadvantage when it comes to looking after your health, or that of anyone else for that     matter. “

    That is the very assertion I'm challenging. I'm far from sure that it confers any advantage at all. It is assertions like this that give Social Sciences a bad name. The Social sciences will never be taken seriously until they learn to test their assertions. The excellent Ben Goldacre has said it clearly  this very week, in How can you tell if a policy is working? Run a trial. At present it seems to be good enough to invent a buzzword (like “wellbeing”), and start preaching to the rest of the world, and for many of us that preaching is seriously bad for our happiness.

      

    “But even David . . . must allow that the body has a better chance of repair and healing when the autonomic nervous system is balanced towards parasympathetic activity ”

    I allow nothing of the sort. As far as I know that's some sort of rather crude dogma based on the idea that too much “fight or flight” isn't good for you. I know it is bandied around a lot in the alternative world, but it sounds to me a bit like being told “calm down dear” and I don't like that any more than a woman would.  Despite doubts about causality, I find Michael Marmot's ideas about disempowerment being a cause of unhappiness and perhaps even illness.  That's why I'm unhappy that universities are heading in exactly the opposite direction to that recommended by Marmot.

      

    “As one of those who was fortunate enough to see my breast cancer as a gift, I can attest to the benefits of a positive attitude. It enabled me to look without fear at the survival statistics offered by the different conventional therapies and choose those that made sense to me “

    It sounds to me plum crazy to regard any sort of cancer as “a gift”. I certainly didn't regard by renal cancer as a gift, any more than Barbara Ehrenreich did.. I was thoroughly pissed off with whatever stochastic process resulted in me getting it. But nothing to do but keep calm and check the possibilities for treatment. But to pretend that positive thinking affects your chance of survival is simply wrong, and therefore cruel.

    I must say that I find it slightly worrying to find something rather close to an endorsement of “acupuncture, meditation, qi gong, zero balancing” from the Chair of Public Health and the Divisional Director of Research at the University of Warwick.  That doesn't bode well for those who have said that  emphasis on patient centred care will not open the door to barmy new-age claptrap. Nonetheless I remain optimistic that sensible forms of patient-centred care will evolve in time. My own doctors do it very well without any preaching.

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