10 Jul, 14 | by BMJ
Coca-Cola tackling obesity might sound surprising, not least if we consider the close relationship the soft drinks manufacturer enjoys with the rotund Father Christmas.
But the company recently announced that it was extending its scheme to tackle obesity (piloted last year in Birmingham) to 50 parks in three English cities, committing £20m to help local councils set up activities such as running, cycling, rounders, tai chi, and bushcraft.
In her column in The BMJ this week, Margaret McCartney casts a trademark critical eye over proceedings, arguing that while the move is allowing Coca-Cola to tick the box for corporate social responsibility, the company is unduly benefitting from the advertising space its products are being afforded. more…