David Kerr: Saving the world–pharma dips a toe into social media gaming for health
17 Feb, 12 | by BMJ Group
“I’m afraid I’m currently out of the office right now on the never-ending mission to restore world health—I am very interested in your message and will endeavour to reply to it as soon as I am back.” This rather immodest response to my request to sign up to a new soon-to-be launched on-line game (http://www.syrum-game.com) was signed by the lead character, Professor Syrum. Syrum will be a social game on Facebook which will allow participants to take control of their own pharmaceutical company. The aim is to equip and use a laboratory to discover new drugs, bringing them to market to improve global health, or as the learned professor puts it—“the health of the world is at stake and you are the only one that can save us.”
