Marisa de Andrade & Gerard Hastings Institute for Social Marketing; University of Stirling marisa.deandrade1@stir.ac.uk Editor’s note: The United Kingdom’s health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), is currently considering how to regulate ecigarettes. Given that marketing of these e-cigarettes is of particular concern, Marisa de Andrade and Gerard Hastings were commissioned by […]