Marisa de Andrade & Gerard Hastings Institute for Social Marketing, University of Stirling marisa.deandrade1@stir.ac.uk Recent discussions about an endgame for tobacco have built on a sense that we in the tobacco control (TC) movement know where we are going. The consistent application of evidence based strategies, from adbans to tax increases, was, it seemed, […]
Category: e-cigarettes
The marketing of e-cigarettes: a UK snapshot
Marisa de Andrade & Gerard Hastings Institute for Social Marketing; University of Stirling marisa.deandrade1@stir.ac.uk Editor’s note: The United Kingdom’s health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), is currently considering how to regulate ecigarettes. Given that marketing of these e-cigarettes is of particular concern, Marisa de Andrade and Gerard Hastings were commissioned by […]