SPAIN: VANITY FAIR ‘RETRO’ COVER BEHIND THE TIMES

by Marita Hefler, TC News Editor
Vanity Fair magazine is well-known for its iconic covers – more than 20 years ago, it caused quite a stir when it featured US actress Demi Moore naked and pregnant; a cover now widely considered ground breaking. However it seems to have seriously misjudged the times with the July 2012 cover of the Spanish edition, featuring Columbian/US actress Sofia Vergara – with a cigarette. Clearly attempting to evoke ‘old-style glamour’ the reaction in reader comments and blogs has been more a case of ‘she’s hot, the cigarette is definitely not’. While the fashion industry is often still happy to glamorise smoking, after decades of health education and tobacco control initiatives, it seems the public is increasingly sceptical.

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