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A call to action: Helen Bevan’s blog

29 Jul, 13 | by BMJ Quality

Rocking the boat and staying in it: how to succeed as a radical in healthcare

Helen Bevan (@HelenBevan on Twitter) works with NHS Improving Quality, the national improvement team for the NHS in England.

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Anyone who chooses to be a change agent or improvement leader in healthcare doesn’t choose an easy life. There are so many forces opposing the changes we want to see; a system that rewards people for “keeping the trains running” rather than radical change, those with the power and/or a vested interest in keeping the status quo, colleagues and leaders who are sceptical, apathetic or scared of change.  Many times in my career in improvement, I have felt isolated, vulnerable and misunderstood. People have treated me like some kind of oddball when I have craved to be taken seriously and appreciated for my efforts as a leader of change. Yet big change only happens in healthcare organisations because of heretics and radicals; the courageous, passionate people who are willing to take responsibility for change, who support their organisation in its mission but also challenge the status quo.

As Martin Luther King described it: ‘‘The saving of our world . . . will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority’’.

The hope of healthcare rests with the non-conformists, the radicals, the heretics and mavericks in our midst.

So who are the radicals in healthcare organisations? Research by Debra Meyerson  shows that the most effective radicals are those who have learnt to oppose and conform at the same time. Or, as she puts it, “they are able to rock the boat and yet stay in it”. These are change leaders who stand up to challenge the status quo when they see there could be a better way. They develop the ability to walk the fine line between difference and fit, inside and outside. These leaders are driven by their own convictions and values which makes them credible and authentic to others in their organisations. Most importantly of all, they take action as individuals that ignite broader collective action that leads to big change. These leaders already exist in every healthcare organisation, in many different roles and multiple levels. They aren’t typically the Chief Executives or senior clinical leaders yet the impact of their change activities are often just as significant. We saw so many examples of this on NHS Change Day 2013. Many organisation-wide change efforts that led to tangible improvements for large numbers of patients were initiated by grass roots front line leaders.

Lois Kelly has developed some fantastic resources for “rebels at work” and I would recommend a trip round her website to all healthcare radicals. Helpfully, she makes the distinction between a “rebel” and a “troublemaker” and I have adapted her table below.  As rebels, we continuously seek innovative new ways of delivering care. We are committed to the patient-centred mission and values of our organisation. We are driven by our passion for better care for patients. We are optimistic about the future, the potential for change and see many possibilities for doing things in different ways. We generate energy for change which attracts others to unite with us for a common cause

“Troublemakers” also challenge the status quo but in a way that is very different to “rebels”. Troublemakers complain about the current state of affairs but their focus tends to be around their own personal position rather than achieving the goals of the organisation.

Rebel

Troublemaker

create

complain

mission-focused

me-focused

passion

anger

optimist

pessimist

energy-generating

energy-sapping

attract

alienate

possibilities

problems

together

alone

Source: Adapted from Lois Kelly  www.foghound.com

They are angry about how things are and don’t have much confident that things will get better in the future. They alienate other people because if others link with them, troublemakers will sap their energy. This just confirms what troublemakers probably know already– they don’t belong.

There are a couple of points I wanted to make about rebels and troublemakers. Firstly, many organisational leaders view ANYONE who challenges the status quo as a troublemaker, Therefore, rebels get unfairly labelled as troublemakers. It has happened to me on more than one occasion. It feels SO unjust but we are to be effective change agents, we have to anticipate that it might happen and learn to deal with it. Secondly, lots of change leaders  in healthcare start out as rebels but their voice doesn’t get heard, they begin to stridently question the status quo in a manner which is radical and self-defeating and they cross the line from rebel to troublemaker. As rebels, we have a responsibility to look out for this and try to prevent  it happening by building relationships and forming alliances with others who challenge the status quo.

So what are the tactics to survive and thrive as a radical/rebel/heretic/maverick in healthcare? I would like to suggest four:

  1. Start by improving myself
  2. Build alliances for change
  3. Work out what might help others to change
  4. Don’t be a martyr

I will discuss each of these issues in turn in my next four blogs. If you would like a preview on these topics, you can watch this short film

Corporate Rebels United is a global movement of “corporate rebels” across multiple industries and sectors. Many healthcare rebels/radicals are part of this. This is the manifesto of Corporate Rebels United which perfectly captures the mission of organisational radicals in healthcare to deliver the new truth of healthcare transformation

We are architects and scouts into the future, and we want to guide our organisations in navigating a safe path from now to then:

Relentlessly

Challenging the status quo

Changing the rules

Saying the unsaid

Spreading the innovation virus

Seeding tribal energy

With no fear

With a cause to do good

Leading by being from our true selves

Going after the un-named quality

Relentlessly

Calls to action for this week

  1. Make time to reflect on your own role as a healthcare rebel/radical; what are the implications for the ways you operate as an agent or leader of change?
  2. Seek out other rebels/radicals and discuss tactics for rocking the boat and staying in it
  3. Identify and support others who are at risk of crossing the line from “rebel” to “troublemaker”
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  • Harvey Wade

    Corporate Rebels – I love that!

    A while ago, I considered what made a successful innovator and identified 5 traits; Curious, Passionately Dissatisfied, Active Listener, Great Timing and Thick-Skinned. It seems to match with much of what you are saying. I wrote a blog to reinforce my thinking. http://innovativethoughtsblog.wordpress.com/2012/12/03/five-traits-of-successful-innovators/

    I wish you every success in your work.

  • wilma jansen

    Reading your blog is like reliving your workshop at the Forum last april!! The greatest workshop ever 🙂 you’re an inspiration for this rebel!!

  • @rakeshspatel

    Really inspiring to read since your post resonates so loudly with me. At times I feel people must think I complain all the time, but its only because I care and want the responsibility to make things better.

  • Geoff Charnley

    Great blog item! Retired and still rebelling! As senior manager in large organisation I ALWAYS “invested” time in rebels ;))

  • jamie lepard

    As always, I am left I speechless, inspired, and energized by your words.

  • Impactednurse

    Amen and amen.
    Also this. The hardcore nursing revolution: http://www.impactednurse.com/?p=3079

  • David Grayson

    All I would add is ‘do it with data’.

  • Peter Jones

    Great initiative! Posting the health radicals video on ‘Welcome to the QUAD’

    http://hodges-model.blogspot.co.uk/

    With Hodges’ model I’m an advocate for ‘radical history’ – lessons from the past can inform future health and social care…

  • Heather Henry

    I’m loving this Helen. I have to say I’ve had more success rocking the boat since I’ve been outside the NHS than when I was inside, so this is a welcome initiative. There are health professional mavericks outside the NHS like me who would love to help you on this journey. In terms of tactics for survival, how might patients, residents and communities help mavericks? I have found residents to be a more powerful voice for change than my own sometimes.

  • Judy Wry

    Helen, I am trying to contact you so that I can invite you to come and speak at a conference in Canada in october. How can I contact you?

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