Stan Shatenstein

Editor & Publisher, STAN Bulletin

JTI-Macdonald is one of Canada’s big three tobacco firms. On Saturday 17 September, it ran an ad in several of Canada’s leading newspapers to argue against tobacco plain packaging legislation, which the Canadian government is currently considering. The ad is shown here:

The ad may have been intended to argue against plain packaging, but by loading a cigarette pack with 20 bullets, the company has inadvertently reminded Canadians that the product it sells is actually a deadly weapon – a smoking gun, by an unconscionable industry’s own unconscious admission.