"I promise you, I will do everything I can to make sure you did not die in vain. I will tell the world your story, and the story of other people killed by tobacco. I will challenge the tobacco industry, the tobacco lobbyists, and the politicians who listen to them."

Replacement smokers are the lifeblood of the tobacco industry. What’s it like to treat the victims of this insidious industry? In this powerful TEDx talk, pulmonologists Pauline Dekker and Wanda de Kanter show the heartbreaking, but all too typical, journey of a lung cancer patient, explode the idea of freedom of choice, and highlight the tactics of selling death.