Your favourite BMJ journal joins the blogosphere

Kent Convertible

Ruth Malone and Becky Freeman

Tobacco Control has now joined the BMJ Group Blogs – welcome to our inaugural post!  Ok, ok, so maybe we’re a tad late to the party – but we’re here now and we promise to make it worth the wait.

Our master plan for this blog is that it will be topical, engaging, and most important of all include participation from TC readers, authors, reviewers, and editors. The tone and character will be collegial, but we warmly welcome the cheeky and irreverent. In keeping with the spirit of blogging, the style will be conversational and entries short for easy and enjoyable reading.

So to kick things off in that vein…

Seems there is no limit to the creativity of tobacco industry when it comes to inventing new ways to recruit addicts.

BAT Korea is this week launching the KENT Convertible – a cigarette which contains a liquid capsule in the filter that can be clicked to release a burst of flavour.
According to BAT Korea’s Marketing Executive Director Guy Meldrum,

“The cutting-edge taste transmission technology of KENT Convertibles now allows consumers to interact with their cigarettes to choose whenever they want to experience a new smoking sensation.”

Maybe these flavour capsules could be used to our advantage though – if they were only permitted if they actually made the smoke taste of the real ingredients in cigarettes? Can’t imagine a formaldehyde flavoured “KENT Convertible” would be a big seller.

Got an idea for a topic for the blog, or perhaps you’d like to submit a blog posting? Email Becky Freeman (TC’s Asst Editor of New Media) to discuss possibilities.

  • Got an idea for a topic for the blog, or perhaps you’d like to submit a blog posting? Email Becky Freeman (TC’s Asst Editor of New Media) to discuss possibilities.

  • so article 5.3 is out the window
    EU OLAF signs deal with tobacco smugglers BAT to catch tobacco smugglers whilst UK seeks to repeal tobacco laws with Ken Clarke as Justice Minister
    http://www.guardian.co.uk/politics/2010/jul/14/anti-smoking-law-government-review

  • Gabriela Regueira

    This cigarette system has been created by the Argentinean company Nobleza Piccardo (a subsidiary of BAT) and was marketed in the country as “click and roll” under the Lucky Strike brand. The aim of these cigarettes was not only be marketed in the country but also export the idea to other countries, which certainly has happened.
    In Argentina, the tobacco industry is developing a hard marketing strategies of their products, it´s one of the few countries that has not ratify the FCTC yet.

  • Flavour capsules for cigarettes. Unbelievable. With a smoking epidemic (according to WHO) on our hands, the battle to help people stop smoking just got a lot harder. It are gimmics like these which attract the new smoker or the younger smoker.

    We need more aggressive anti-smoking campaigns on television and radio to help stimulate family conversations when the children are most impressionable.

  • Welcome to the blogosphere!
    We immediately inform the readers of the Tobacco Control in Africa blog.
    Any plan for content in languages other than english?
    All my best wishes
    Ph

  • Belinda

    Hello.

    ‘Seems there is no limit to the creativity of tobacco industry when it comes to inventing new ways to recruit addicts.’

    This sounds as if you are talking about animals, or children, or people who for whatever reason can’t (be trusted to) speak for themselves. If someone said, ‘I’m a tobacco user, not an addict’, would you recognise such a distinction? Or would you just conclude that such a person was in denial about their addiction?

    (I smoke a few roll-ups a week.)

  • Joekelly13

    Just smoked one, very mild & then a cool menthol taste when required. I know it's a gimmick but i''m a 27 year old smoker that loves smoking, menthol cigarettes, & gimmicks! Enough said!!!