Category Archives: Design

Embracing Accessibility in Agile Workflows

The design and implementation of accessible features has long been a bugbear for designers and developers alike. That’s not surprising – the Web Accessibility Initiative (WAI) committee have done a great job of obfuscating the task of delivering inclusive designs.

Take a look at the WCAG 2.0 website. Wade through it. Attempt to make sense of it. It’s labyrinthine! Don’t have to take my word for it either. As an A List Apart article put it:

“the fundamentals of WCAG 2 are nearly impossible for a working standards-compliant developer to understand”.

Continue reading Embracing Accessibility in Agile Workflows

Creating patient convenient technology

By Dr Adrian Raudaschl and Esther O’Sullivan

Technology has the potential to reduce the burden on health services by empowering patients to support themselves better. Apps which record clinical data and then prompt users to undertake activities like exercise, remind patients to take their medication, or provide patient education, already exist, but the uptake is low. Continue reading Creating patient convenient technology

Guerrilla Prototyping

How BMJ gets prototypes delivered.

In common with many organisations BMJ is keen to test new concepts, but when it comes down delivering the goods we have very little capacity available as we cannot justify using a whole sprint team when there is always masses of revenue generating work to deliver. Additionally prototyping is viewed by some as a large investment for low returns. Continue reading Guerrilla Prototyping

Watch This Space…


After the last years agile transformation,  the BMJ Technology design team have been in flux, working to squeeze design and UX into the new agile development process and re-brand the entire BMJ digital portfolio. Well we’ve done it, but we’re not sitting back on our laurels, its now time to start moving our online brand forward, in new and innovative ways as well as working on integrating the ux and design phases into sprints. Continue reading Watch This Space…