{"id":900,"date":"2013-07-03T13:10:06","date_gmt":"2013-07-03T13:10:06","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=900"},"modified":"2013-07-03T13:11:02","modified_gmt":"2013-07-03T13:11:02","slug":"cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2013\/07\/03\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\/","title":{"rendered":"Cigarette pack warnings: a new way to talk directly to smokers?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>The tussle between tobacco companies and public health over the valuable advertising real estate that is the cigarette pack could be about to escalate to a whole new level. Researchers at Stirling University\u00a0in Scotland have created cigarette packs that play recorded health warnings when opened. Funded by Cancer Research UK, the study\u00a0is inspired by the marketing tools of the tobacco industry, and whether they can be used to help smokers quit instead.<\/p>\n<p>Read more at this <a href=\"http:\/\/www.bbc.co.uk\/news\/uk-scotland-tayside-central-23128001\" target=\"_blank\">BBC report<\/a> and at <a href=\"http:\/\/www.scotsman.com\/news\/health\/talking-cigarette-packs-to-encourage-quitters-1-2983797\" target=\"_blank\">Scotsman.com<\/a>.<\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The tussle between tobacco companies and public health over the valuable advertising real estate that is the cigarette pack could be about to escalate to a whole new level. Researchers at Stirling University\u00a0in Scotland have created cigarette packs that play recorded health warnings when opened. Funded by Cancer Research UK, the study\u00a0is inspired by [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2013\/07\/03\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2156,1715,1924],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-health-warnings","category-marketingadvertising","category-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cigarette pack warnings: a new way to talk directly to smokers? - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2013\/07\/03\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cigarette pack warnings: a new way to talk directly to smokers? - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The tussle between tobacco companies and public health over the valuable advertising real estate that is the cigarette pack could be about to escalate to a whole new level. Researchers at Stirling University\u00a0in Scotland have created cigarette packs that play recorded health warnings when opened. Funded by Cancer Research UK, the study\u00a0is inspired by [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/tc\/2013\/07\/03\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Tobacco Control\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-03T13:10:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-03T13:11:02+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Cigarette pack warnings: a new way to talk directly to smokers?\",\"datePublished\":\"2013-07-03T13:10:06+00:00\",\"dateModified\":\"2013-07-03T13:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"articleSection\":[\"Health warnings\",\"Marketing\\\/Advertising\",\"Social marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2013\\\/07\\\/03\\\/cigarette-pack-warnings-a-new-way-to-talk-directly-to-smokers\\\/\",\"name\":\"Cigarette pack warnings: a new way to talk directly to smokers? 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