{"id":618,"date":"2013-04-16T01:04:14","date_gmt":"2013-04-16T01:04:14","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=618"},"modified":"2013-04-16T01:22:53","modified_gmt":"2013-04-16T01:22:53","slug":"if-its-not-cancer-ill-give-up-smoking","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2013\/04\/16\/if-its-not-cancer-ill-give-up-smoking\/","title":{"rendered":"&#8220;If it&#8217;s not cancer, I&#8217;ll give up smoking&#8221;"},"content":{"rendered":"<p><code><em>\"I promise you, I\u00a0will do everything I can to make sure you did not die in vain. I will tell the world your story, and the story of other people killed by tobacco. I will challenge the tobacco industry, the tobacco lobbyists, and the politicians who listen to them.\"<\/em><\/code><\/p>\n<p>Replacement smokers are the\u00a0lifeblood of the tobacco industry. What&#8217;s it like to treat the victims of this insidious industry? In this powerful TEDx talk, pulmonologists Pauline Dekker and Wanda de Kanter show the\u00a0heartbreaking,\u00a0but all too typical, journey of a lung cancer patient,\u00a0explode the idea of freedom of choice, and highlight the tactics of selling death.<\/p>\n<p><iframe loading=\"lazy\" title=\"Replacement smokers: Pauline Dekker and Wanda de Kanter at TEDxNijmegen 2013\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2oJkyauCDsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I promise you, I\u00a0will do everything I can to make sure you did not die in vain. I will tell the world your story, and the story of other people killed by tobacco. I will challenge the tobacco industry, the tobacco lobbyists, and the politicians who listen to them.&#8221; Replacement smokers are the\u00a0lifeblood of the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2013\/04\/16\/if-its-not-cancer-ill-give-up-smoking\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2142,1715,2143,1],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-cessation","category-marketingadvertising","category-tobacco-industry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;If it&#039;s not cancer, I&#039;ll give up smoking&quot; - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2013\/04\/16\/if-its-not-cancer-ill-give-up-smoking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;If it&#039;s not cancer, I&#039;ll give up smoking&quot; - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"&quot;I promise you, I\u00a0will do everything I can to make sure you did not die in vain. 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