{"id":450,"date":"2012-11-20T02:43:19","date_gmt":"2012-11-20T02:43:19","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=450"},"modified":"2012-11-20T05:33:06","modified_gmt":"2012-11-20T05:33:06","slug":"clouding-the-uk-policy-debate-on-plain-packaging","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2012\/11\/20\/clouding-the-uk-policy-debate-on-plain-packaging\/","title":{"rendered":"Clouding the UK policy debate on plain packaging"},"content":{"rendered":"

 <\/p>\n

Kelley Lee<\/strong><\/p>\n

Associate Fellow, Centre on Global Health Security, Chatham House<\/strong><\/p>\n

In July 2012, Japan Tobacco International (JTI) launched a campaign against the UK Department of Health\u2019s consultation on the plain packaging of tobacco products.\u00a0 The UK is one of JTI\u2019s top five markets worldwide and there are fears that the UK, and potentially other European Union members, will follow the Australian decision to adopt plain packaging.<\/p>\n

JTI\u2019s campaign has so far been undertaken in two phases.\u00a0 The first phase claimed that the consultation process was \u2018a series of individually flawed consumer surveys\u2019, supported by \u201ca panel of \u2018experts\u2019 and their subjective views on what smokers might <\/em>do\u201d.\u00a0 Plain packaging was described<\/a> as having \u201cno evidence\u201d to support it and, in an accompanying press release<\/a>, JTI UK Managing Director Martin Southgate hoped that \u201cthe Department of Health will re-think its approach and common sense will prevail\u201d. The second phase of the campaign, rolled out in September 2012, focused on counterfeiting, and the industry\u2019s predicted impact on the livelihoods of local small businesses and the national economy.\u00a0 In full-page advertisements<\/a>, cartoon-like images of \u2018standardised\u2019 cigarette packets were used to raise concern about how easily they would be copied.<\/p>\n

JTI\u2019s criticism of the lack of evidence behind plain packaging, citing the importance of \u2018evidence-based policy\u2019, is ironic given the industry\u2019s own track record on the undermining of scientific evidence and policy processes.\u00a0 This latest campaign narrows the scope of acceptable evidence to a particular type of policy evaluation (post implementation).\u00a0 Given that Australia will be the first country to adopt plain packaging, the type of evidence demanded is not yet possible.\u00a0 Importantly, the campaign continues a tradition by the industry of ignoring substantial bodies of unfavourable evidence.\u00a0 It is well-known, for example, that consumers respond directly to packaging, particularly young people who tend to have a stronger response to colour, logos and images on cigarette packs.\u00a0 Other evidence<\/a> shows that plain packaging enhances the impact of health warnings.<\/p>\n

When applied to the counterfeiting issue, JTI\u2019s call for evidence-based policy is shown to be even more tenuous.\u00a0 The company speculates that \u201cstandardising packs will make them even easier to fake and cost taxpayers millions more than the \u00a33billion lost in unpaid duty last year.\u201d\u00a0 If assessed by the company\u2019s own standard of proof (i.e. evidence following policy implementation), this claim hardly stands up.\u00a0 More importantly, there is substantial evidence suggesting that the illicit cigarette trade is supported by tobacco companies themselves.\u00a0 \u00a0Plain packets will still require large pictorial health warnings and covert security markings, making them as difficult to counterfeit as branded packs.\u00a0 None of this, however, is mentioned in JTI\u2019s campaign.\u00a0 Its efforts to cloud public debate on the issue are plain.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Kelley Lee Associate Fellow, Centre on Global Health Security, Chatham House In July 2012, Japan Tobacco International (JTI) launched a campaign against the UK Department of Health\u2019s consultation on the plain packaging of tobacco products.\u00a0 The UK is one of JTI\u2019s top five markets worldwide and there are fears that the UK, and potentially […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2138,2143,1],"tags":[2147,2146,2145],"class_list":["post-450","post","type-post","status-publish","format-standard","hentry","category-legislation-and-policy","category-tobacco-industry","category-uncategorized","tag-plain-packaging","tag-policy","tag-tobacco-industry-2"],"yoast_head":"\nClouding the UK policy debate on plain packaging - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2012\/11\/20\/clouding-the-uk-policy-debate-on-plain-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clouding the UK policy debate on plain packaging - 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