{"id":303,"date":"2012-07-25T05:19:55","date_gmt":"2012-07-25T05:19:55","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=303"},"modified":"2012-07-27T03:27:45","modified_gmt":"2012-07-27T03:27:45","slug":"a-wonderland-of-happiness","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/","title":{"rendered":"a wonderland of happiness"},"content":{"rendered":"<p>Picture a cigarette packet in your head. What\u2019s the first thing that springs to mind? The gory health warnings? Probably not. If you have ever smoked, then no doubt an image of your preferred brand immediately pops in to your head. Even nonsmokers can easily describe the sleek and eye catching packages that expertly disguise the cancer sticks nestled inside.<\/p>\n<p>Even though cigarette advertising has long been banned in many nations, cigarette packages themselves serve as mini portable billboards. Every time a cigarette pack is fished out of a handbag or laid out on table it says something about the smoker. These highly stylized packages reassure us that cigarettes are enjoyable, fun, sophisticated or <a href=\"http:\/\/tobaccocontrol.bmj.com\/content\/11\/suppl_1\/i73.full\">perhaps even safe<\/a>.<\/p>\n<p>Maybe you\u2019re not convinced that a cigarette pack can do all that. Watch this video and your mind might just be changed:<\/p>\n<p><iframe loading=\"lazy\" title=\"The answer is plain - Campaign for plain cigarette packaging | Cancer Research UK\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/c_z-4S8iicc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In December 2012, Australia is set to become the first country in the world to require that all cigarette packs be sold in plain standardised packaging. There is no single policy that is the magic silver bullet that will see smoking rates plummet to zero overnight. But plain packaging is yet another nail in the coffin for this deceptive industry.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture a cigarette packet in your head. What\u2019s the first thing that springs to mind? The gory health warnings? Probably not. If you have ever smoked, then no doubt an image of your preferred brand immediately pops in to your head. Even nonsmokers can easily describe the sleek and eye catching packages that expertly disguise [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1369,2138,1715],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","hentry","category-advocacy","category-legislation-and-policy","category-marketingadvertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>a wonderland of happiness - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"a wonderland of happiness - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"Picture a cigarette packet in your head. What\u2019s the first thing that springs to mind? The gory health warnings? Probably not. If you have ever smoked, then no doubt an image of your preferred brand immediately pops in to your head. Even nonsmokers can easily describe the sleek and eye catching packages that expertly disguise [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Tobacco Control\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-25T05:19:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-27T03:27:45+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"a wonderland of happiness\",\"datePublished\":\"2012-07-25T05:19:55+00:00\",\"dateModified\":\"2012-07-27T03:27:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/\"},\"wordCount\":214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"articleSection\":[\"Advocacy\",\"Legislation and Policy\",\"Marketing\\\/Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/\",\"name\":\"a wonderland of happiness - Blog - Tobacco Control\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\"},\"datePublished\":\"2012-07-25T05:19:55+00:00\",\"dateModified\":\"2012-07-27T03:27:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/25\\\/a-wonderland-of-happiness\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"a wonderland of happiness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"name\":\"Blog - Tobacco Control\",\"description\":\"A space to discuss the wider issues of tobacco control beyond the journal.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\",\"name\":\"Blog - Tobacco Control\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"width\":255,\"height\":34,\"caption\":\"Blog - Tobacco Control\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"a wonderland of happiness - Blog - Tobacco Control","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/","og_locale":"en_US","og_type":"article","og_title":"a wonderland of happiness - Blog - Tobacco Control","og_description":"Picture a cigarette packet in your head. What\u2019s the first thing that springs to mind? The gory health warnings? Probably not. If you have ever smoked, then no doubt an image of your preferred brand immediately pops in to your head. Even nonsmokers can easily describe the sleek and eye catching packages that expertly disguise [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/","og_site_name":"Blog - Tobacco Control","article_published_time":"2012-07-25T05:19:55+00:00","article_modified_time":"2012-07-27T03:27:45+00:00","author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"a wonderland of happiness","datePublished":"2012-07-25T05:19:55+00:00","dateModified":"2012-07-27T03:27:45+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/"},"wordCount":214,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"articleSection":["Advocacy","Legislation and Policy","Marketing\/Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/","url":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/","name":"a wonderland of happiness - Blog - Tobacco Control","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/#website"},"datePublished":"2012-07-25T05:19:55+00:00","dateModified":"2012-07-27T03:27:45+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/25\/a-wonderland-of-happiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/tc\/"},{"@type":"ListItem","position":2,"name":"a wonderland of happiness"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/tc\/#website","url":"https:\/\/blogs.bmj.com\/tc\/","name":"Blog - Tobacco Control","description":"A space to discuss the wider issues of tobacco control beyond the journal.","publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/tc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/tc\/#organization","name":"Blog - Tobacco Control","url":"https:\/\/blogs.bmj.com\/tc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","contentUrl":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","width":255,"height":34,"caption":"Blog - Tobacco Control"},"image":{"@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/tc\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}