{"id":291,"date":"2012-07-11T00:47:48","date_gmt":"2012-07-11T00:47:48","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=291"},"modified":"2012-07-11T01:18:27","modified_gmt":"2012-07-11T01:18:27","slug":"hey-buddy-got-a-light","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/","title":{"rendered":"Hey buddy, got a light?"},"content":{"rendered":"

Most smokers are happy to light a stranger\u2019s cigarette, but what if that stranger was a child? Watch this and see what happens\u2026<\/p>\n

http:\/\/youtu.be\/-u-rhnV4l08<\/p>\n

As a colleague noted, the best part about this video is that it turns the \u201ckids shouldn\u2019t smoke\u201d message on its head. I completely agree. It is well established that the most effective way to prevent children from taking up smoking is to reduce smoking by adults<\/a>. When the smokers in this video were confronted by their own words to the children that smoking is bad for you and to give up, it forced them to consider their own behaviour. Contrary to popular myth, children and teens don\u2019t smoke in order to rebel, they smoke to emulate the adults around them. That\u2019s why the children of smokers are more likely to be smokers themselves.<\/p>\n

This ad has only been released online and has so far garnered more than 350,000 views in less than three weeks. Not bad for a health promotion message, but I think it warrants at least ten times that many views. I urge you to share it with the smokers in your life who might need a little extra motivation to try and quit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most smokers are happy to light a stranger\u2019s cigarette, but what if that stranger was a child? Watch this and see what happens\u2026 http:\/\/youtu.be\/-u-rhnV4l08 As a colleague noted, the best part about this video is that it turns the \u201ckids shouldn\u2019t smoke\u201d message on its head. I completely agree. It is well established that the […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1924],"tags":[],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-social-marketing"],"yoast_head":"\nHey buddy, got a light? - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey buddy, got a light? - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"Most smokers are happy to light a stranger\u2019s cigarette, but what if that stranger was a child? Watch this and see what happens\u2026 http:\/\/youtu.be\/-u-rhnV4l08 As a colleague noted, the best part about this video is that it turns the \u201ckids shouldn\u2019t smoke\u201d message on its head. I completely agree. It is well established that the [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Tobacco Control\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-11T00:47:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-11T01:18:27+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Hey buddy, got a light?\",\"datePublished\":\"2012-07-11T00:47:48+00:00\",\"dateModified\":\"2012-07-11T01:18:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"articleSection\":[\"Social marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/\",\"name\":\"Hey buddy, got a light? - Blog - Tobacco Control\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\"},\"datePublished\":\"2012-07-11T00:47:48+00:00\",\"dateModified\":\"2012-07-11T01:18:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2012\\\/07\\\/11\\\/hey-buddy-got-a-light\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hey buddy, got a light?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"name\":\"Blog - Tobacco Control\",\"description\":\"A space to discuss the wider issues of tobacco control beyond the journal.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\",\"name\":\"Blog - Tobacco Control\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"width\":255,\"height\":34,\"caption\":\"Blog - Tobacco Control\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hey buddy, got a light? - Blog - Tobacco Control","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/","og_locale":"en_US","og_type":"article","og_title":"Hey buddy, got a light? - Blog - Tobacco Control","og_description":"Most smokers are happy to light a stranger\u2019s cigarette, but what if that stranger was a child? Watch this and see what happens\u2026 http:\/\/youtu.be\/-u-rhnV4l08 As a colleague noted, the best part about this video is that it turns the \u201ckids shouldn\u2019t smoke\u201d message on its head. I completely agree. It is well established that the [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/","og_site_name":"Blog - Tobacco Control","article_published_time":"2012-07-11T00:47:48+00:00","article_modified_time":"2012-07-11T01:18:27+00:00","author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Hey buddy, got a light?","datePublished":"2012-07-11T00:47:48+00:00","dateModified":"2012-07-11T01:18:27+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/"},"wordCount":213,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"articleSection":["Social marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/","url":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/","name":"Hey buddy, got a light? - Blog - Tobacco Control","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/#website"},"datePublished":"2012-07-11T00:47:48+00:00","dateModified":"2012-07-11T01:18:27+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/tc\/2012\/07\/11\/hey-buddy-got-a-light\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/tc\/"},{"@type":"ListItem","position":2,"name":"Hey buddy, got a light?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/tc\/#website","url":"https:\/\/blogs.bmj.com\/tc\/","name":"Blog - Tobacco Control","description":"A space to discuss the wider issues of tobacco control beyond the journal.","publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/tc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/tc\/#organization","name":"Blog - Tobacco Control","url":"https:\/\/blogs.bmj.com\/tc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","contentUrl":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","width":255,"height":34,"caption":"Blog - Tobacco Control"},"image":{"@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/tc\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}