{"id":1646,"date":"2022-09-05T11:11:49","date_gmt":"2022-09-05T11:11:49","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=1646"},"modified":"2022-09-05T11:11:49","modified_gmt":"2022-09-05T11:11:49","slug":"r-j-reynolds-allegedly-attempts-to-pay-pastor-to-speak-out-against-u-s-menthol-ban","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2022\/09\/05\/r-j-reynolds-allegedly-attempts-to-pay-pastor-to-speak-out-against-u-s-menthol-ban\/","title":{"rendered":"R J Reynolds allegedly attempts to pay Pastor to speak out against U.S. menthol ban"},"content":{"rendered":"<p>An investigation by the <a href=\"https:\/\/www.thebureauinvestigates.com\/stories\/2022-08-25\/pastor-offered-250-000-to-oppose-menthol-cigarette-ban\">Bureau of Investigative Journalism<\/a> (BIJ) has revealed that Detroit Pastor Rev. Horace Sheffield, a prominent Black civil rights activist, was offered as much as $250,000 to speak out against the proposed federal \u00a0menthol ban in the United States (U.S.).<\/p>\n<p>Back in May 2022, Rev. Sheffield had written an editorial in support of the Food and Drug Administration\u2019s menthol ban, stating that it would \u201cstem the tide of preventable disease and death.\u201d Soon afterwards, the pastor was approached by an individual who claimed to be representing R J Reynolds tobacco company. The individual stated that the company would like to offer Sheffield money to publicly change his opinion.<\/p>\n<p>This is especially nefarious for several reasons: firstly, a massive 85% of Black people who smoke in the U.S., smoke menthol cigarettes precisely because the tobacco industry has targeted its these products at Black communities for decades by developing ties with virtually every <a href=\"https:\/\/tobaccocontrol.bmj.com\/content\/11\/4\/336\">Black leadership group<\/a> and <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18065850\/\">blanketing Black-majority neighbourhoods<\/a> with menthol marketing. For example, Truth Initiative\u00a0researchers\u00a0who published their findings in <a href=\"http:\/\/tobaccocontrol.bmj.com\/content\/24\/e1\/e52.full\"><em>Tobacco Control<\/em><\/a><em>, <\/em>found\u00a0that in Washington DC, in predominantly Black neighbourhoods there were up to ten times more tobacco ads than in areas with fewer Black residents. Secondly, approximately 39,000 Black Americans die from tobacco-related cancers each year, a much higher death rate than that of other racial and ethnic groups. Thirdly, Black civil rights organisations have been found to receive much less in charitable donations that their white counterparts and are often in dire need of funds to continue their work which makes such organisations vulnerable to exploitative funding offers. Fourth, 44% of Black smokers in the U.S. say they would\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/j.1360-0443.2012.03822.x\">attempt to quit smoking<\/a>\u00a0if menthol cigarettes were banned.<\/p>\n<p>In addition, in a bid to keep selling their popular menthol products, tobacco companies are framing the menthol ban as a Black Lives Matter issue, suggesting that banning menthol is racist. When the U.S. Federal Drug Administration (FDA) first announced the ban, tobacco companies sponsored \u00a0media content suggesting the ban would lead to further conflict between the police and the Black community. The police do not enforce tobacco control legislation, so this is a disingenuous attempt by the industry to use pre-existing tensions to their advantage.<\/p>\n<p>Upon learning about the effort to buy this Black faith leader\u2019s position, the African American Tobacco Control Leadership Council\u2019s (AATCLC) Co-Chair, Dr Philip Gardiner responded:<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"472\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td><em>&#8220;\u2026the tobacco\u00a0industry&#8217;s assault on the Black community continues unrelentingly. The tobacco industry has no shame as they hook and kill millions of Black Americans. Unfortunately, we might never know just how many members of our community are involved in their efforts. With your help, we are fighting back and will bring upon a day where no Black lives are lost due to tobacco in this country.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Following the publication of his editorial in favour of the menthol ban in the Detroit Free Press, the Rev. Sheffield was initially offered $80,000 to $100,000 to speak out against the menthol ban &#8211; the BIJ reported that it has \u00a0seen a message verifying this offer. In a follow up phone conversation Sheffield alleges that this offer increased to between $200,000 and $250,000 and potentially even more if he was willing to say specifically that \u2018I thought about it, I&#8217;m on the wrong side.\u201d Sheffield turned the offer down. He is now calling on others who are in a similar position to speak out. \u201cI think you ought to come forward, share with us how you were approached, how much money they offered you, what they expected in return.\u201d<\/p>\n<p>This expose is damning for R J Reynolds. The company has not responded to any requests from the BIJ about whether the person offering the funds is working for R J Reynolds.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why ban menthol?<\/strong><\/p>\n<p><strong>A previous <a href=\"https:\/\/blogs.bmj.com\/tc\/2021\/05\/05\/menthol-tobacco-companies-are-exploiting-loopholes-in-the-uks-characterising-flavours-ban\/\">BMJ Tobacco Control blog<\/a> summarised the evidence.<\/strong><\/p>\n<p>In addition to disproportionately targeting Black communities:<\/p>\n<p><strong>Menthol increases smoking uptake and makes it harder to quit.<\/strong><\/p>\n<p>The anaesthetic effects of menthol in cigarettes enable smokers to\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00103-011-1425-8\">inhale cigarette smoke more deeply<\/a>\u00a0into the lungs, thereby\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00103-011-1425-8\">increasing exposure<\/a>\u00a0to the harmful substances in tobacco smoke. Paradoxically, the cool, numbing properties of menthol may\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15376516.2020.1805662?journalCode=itxm20\">contribute to the common, but inaccurate, perception<\/a>\u00a0of menthol cigarettes as\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1186\/1617-9625-9-S1-S2\">less harmful<\/a>\u00a0than non-menthol cigarettes. This\u00a0<a href=\"https:\/\/tobaccocontrol.bmj.com\/content\/20\/Suppl_2\/ii12\">facilitates uptake of smoking<\/a>\u00a0and makes it harder to quit.<\/p>\n<p><strong>Menthol appeals to youth<\/strong>.<\/p>\n<p>In the United States,\u00a0<a href=\"https:\/\/bmcpublichealth.biomedcentral.com\/articles\/10.1186\/s12889-017-4987-z\">menthol smoking is highest amongst young people<\/a>\u00a0aged 12 to 17, who are more likely to continue smoking and experience greater nicotine dependence than young non-menthol smokers. Despite a\u00a0<a href=\"https:\/\/www.who.int\/publications\/i\/item\/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition\">global decline<\/a>\u00a0in smoking, the number of\u00a0<a href=\"http:\/\/www.tobaccoinduceddiseases.org\/Characterising-smokers-of-menthol-and-flavoured-cigarettes-ntheir-attitudes-towards,96294,0,2.html\">young people smoking menthol cigarettes<\/a>\u00a0has not decreased.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An investigation by the Bureau of Investigative Journalism (BIJ) has revealed that Detroit Pastor Rev. Horace Sheffield, a prominent Black civil rights activist, was offered as much as $250,000 to speak out against the proposed federal \u00a0menthol ban in the United States (U.S.). Back in May 2022, Rev. Sheffield had written an editorial in support [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2022\/09\/05\/r-j-reynolds-allegedly-attempts-to-pay-pastor-to-speak-out-against-u-s-menthol-ban\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":459,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6873,2162,2143,6928],"tags":[],"class_list":["post-1646","post","type-post","status-publish","format-standard","hentry","category-menthol","category-testimonial","category-tobacco-industry","category-tobacco-industry-interference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R J Reynolds allegedly attempts to pay Pastor to speak out against U.S. menthol ban - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2022\/09\/05\/r-j-reynolds-allegedly-attempts-to-pay-pastor-to-speak-out-against-u-s-menthol-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R J Reynolds allegedly attempts to pay Pastor to speak out against U.S. menthol ban - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"An investigation by the Bureau of Investigative Journalism (BIJ) has revealed that Detroit Pastor Rev. Horace Sheffield, a prominent Black civil rights activist, was offered as much as $250,000 to speak out against the proposed federal \u00a0menthol ban in the United States (U.S.). Back in May 2022, Rev. 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