{"id":1625,"date":"2021-12-16T11:21:27","date_gmt":"2021-12-16T11:21:27","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=1625"},"modified":"2021-12-16T11:21:27","modified_gmt":"2021-12-16T11:21:27","slug":"will-a-new-fia-president-help-formula-one-quit-tobacco","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2021\/12\/16\/will-a-new-fia-president-help-formula-one-quit-tobacco\/","title":{"rendered":"Will a new FIA President help Formula One Quit Tobacco?"},"content":{"rendered":"<p><strong>Phil Chamberlain<\/strong><\/p>\n<p>As the season ends, recent trends suggest Formula One will be congratulating itself on record global audiences through 2021. Arguably, the sport\u2019s wider impact is not as healthy.<\/p>\n<p>STOP <a href=\"https:\/\/exposetobacco.org\/campaigns\/driving-addiction\/\">published a report<\/a> this year that revealed how Philip Morris International (PMI) and British American Tobacco (BAT) are using their sponsorship of the Ferrari and McLaren teams to reach the sport\u2019s growing number of young fans, particularly through social media and e-sports.<\/p>\n<p>This prompted youth advocates, led by International Youth Tobacco Control, to <a href=\"https:\/\/www.iytc.org\/post\/letter-to-fia\">write to Jean Todt<\/a>, President of the F1\u2019s governing body, the F\u00e9d\u00e9ration Internationale de l\u2019Automobile (FIA), asking him to act so youth can enjoy tobacco-free sport, as is the case in every other major global sports series. The <a href=\"https:\/\/exposetobacco.org\/wp-content\/uploads\/Letter-Ms.-Lisa-Lu_CEO-International-Youth-Tobacco-Control.pdf\">former Ferrari Chief Executive\u2019s response<\/a> echoed <a href=\"https:\/\/exposetobacco.org\/wp-content\/uploads\/OPEN-REPLY-TO-JEAN-TODT_6Oct-2020.pdf\">one he provided last year<\/a> to <a href=\"https:\/\/exposetobacco.org\/wp-content\/uploads\/Open-letter-to-the-FIA-20-Aug.pdf\">an open letter<\/a>\u00a0from more than 100\u00a0civil society groups, <u>shifting responsibility<\/u> to individual countries. Yet Todt never addressed the fact that the sport\u2019s global coverage and online presence can subvert national bans on tobacco advertising and sponsorship.<\/p>\n<p>One change is imminent: a new president of the FIA will be elected on December 17<sup>th<\/sup> 2021. Disappointed by Todt\u2019s response, international youth advocates <a href=\"https:\/\/www.iytc.org\/post\/open-letter-to-presidential-candidates-of-f%C3%A9d%C3%A9ration-internationale-de-l-automobile\">wrote to the two candidates<\/a>. Both have talked about sustainability and growing global audiences for motorsport during the election campaign, yet neither has addressed the urgent issue of ending tobacco sponsorship.<\/p>\n<p>The <a href=\"https:\/\/tobaccotactics.org\/wiki\/motorsport-sponsorship\/\">resurgence of tobacco\u2019s presence<\/a> in F1 is a combination of historic failure and more recent inaction. In the early 2000s when most of the world committed to the WHO FCTC, countries (particularly in Europe, where most F1 teams are based) implemented restrictions and bans on tobacco advertising and sponsorship. F1 followed the lead of other global sports and <a href=\"https:\/\/web.archive.org\/web\/20190327131752\/https:\/www.motorsport.com\/f1\/news\/fia-confirms-ban-on-tobacco-advertising\/82173\/\">committed to end all tobacco sponsorship and advertising by 2006<\/a>. And tobacco companies did leave the sport\u2013all but one: Ferrari sponsor PMI. PMI <a href=\"https:\/\/blogs.bmj.com\/tc\/2019\/02\/16\/chevrons-barcodes-and-arrows-pmis-continued-subliminal-promotion-of-combustible-products\/\">launched \u201cMission Winnow\u201d in 2018<\/a> &#8211; a way to gain greater recognition of its F1 sponsorship and once again placed branding on F1 cars. BAT, which once even had its own F1 team, <a href=\"https:\/\/exposetobacco.org\/wp-content\/uploads\/Tobacco-Sponsorship-in-Formula-One.pdf\">rejoined the sport as a McLaren sponsor in 2019<\/a>. Tobacco spending has increased from an estimated US$50million in 2018 to an <a href=\"https:\/\/exposetobacco.org\/wp-content\/uploads\/TobaccoSponsorshipFormula-One-2021.pdf\">estimated US$105 million in 2021<\/a>.<\/p>\n<p>The more tobacco companies use F1 to brandish their logos and messaging on and off the racetrack, the greater the potential exposure among F1\u2019s growing young fanbase. While those messages don\u2019t specifically promote cigarette brands, they do promote brands, slogans and messages of two of the world\u2019s biggest cigarette companies and the brands of nicotine and e-cigarette products that are not harm-free, perhaps especially to young bodies.\u00a0<a href=\"https:\/\/www.reuters.com\/world\/us\/more-than-2-mln-us-school-kids-report-using-e-cigarettes-this-year-cdc-study-2021-09-30\/\">In the USA<\/a>, <a href=\"https:\/\/tobaccotactics.org\/wiki\/e-cigarettes-bats-vype-and-vuse\/\">Vuse<\/a> \u2013 an <a href=\"https:\/\/tobaccotactics.org\/wiki\/rj-reynolds\/\">R.J. Reynolds<\/a> e-cigarette brand, first licensed by BAT in 2014 and now owned by the tobacco giant after its acquisition of the American tobacco company in 2017 &#8211; is already one of the most popular e-cigarette products among high school students. In 2020, BAT <a href=\"https:\/\/tobaccotactics.org\/wiki\/next-generation-products-british-american-tobacco\/\">began consolidating its e-cigarettes<\/a> under one global brand &#8211; Vuse.<\/p>\n<p>And research suggests that this type of\u00a0marketing exposure\u00a0can\u00a0<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10552-006-0004-z\">lead to more favorable perceptions<\/a>\u00a0of these\u00a0harmful\u00a0companies\u00a0among youth, which can\u00a0increase smoking\u00a0rates.<\/p>\n<p>Given\u00a0F1\u2019s global reach, the threat to public health around the world\u00a0is\u00a0significant.<\/p>\n<p>Whoever takes over from Todt can\u2019t continue to ignore the problem. F1\u2019s growth and increased global exposure means it is also under greater scrutiny and facing reputational risks on a number of fronts, from its harmful environmental impact to enabling countries with questionable records on human rights records to engage in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sportswashing\">sportswashing<\/a>.<\/p>\n<p>In December 2021, the Mercedes F1 team faced criticism for its sponsorship by Kingspan, a company connected with cladding of the Grenfell Tower in London, where a fire claimed 72 lives. <a href=\"https:\/\/www.msn.com\/en-gb\/cars\/news\/mercedes-end-3m-sponsorship-deal-with-kingspan-amid-outrage-from-grenfell-tower-victims\/ar-AARBaco\">Mercedes ended the deal, reported to be worth GB\u00a33million<\/a>.<\/p>\n<p>Tobacco continues to claim 8 million lives every year. Where is the outcry about Ferrari and McLaren continuing to take tens of millions of dollars, every year, in tobacco sponsorship? Where is the recognition about the potential impact on youth? And where is the accountability from the FIA?<\/p>\n<p>The world is watching. And health advocates\u00a0stand\u00a0ready to celebrate\u00a0an\u00a0FIA leader who finally takes the necessary steps to protect F1\u2019s young fans and end tobacco sponsorship in the sport for good. It\u2019s time F1 quit its tobacco addiction.<\/p>\n<p><em>Phil Chamberlain is Managing Editor of Tobacco Tactics, part of the Tobacco Control Research Group at the University of Bath (UK), a partner in STOP. The author declares no conflict of interest.<br \/>\n<\/em><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phil Chamberlain As the season ends, recent trends suggest Formula One will be congratulating itself on record global audiences through 2021. Arguably, the sport\u2019s wider impact is not as healthy. STOP published a report this year that revealed how Philip Morris International (PMI) and British American Tobacco (BAT) are using their sponsorship of the Ferrari [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2021\/12\/16\/will-a-new-fia-president-help-formula-one-quit-tobacco\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":416,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2148,6838,1],"tags":[6932,6933],"class_list":["post-1625","post","type-post","status-publish","format-standard","hentry","category-framework-convention-on-tobacco-control","category-philip-morris-international","category-uncategorized","tag-british-american-tobacco","tag-motorsport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will a new FIA President help Formula One Quit Tobacco? - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2021\/12\/16\/will-a-new-fia-president-help-formula-one-quit-tobacco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will a new FIA President help Formula One Quit Tobacco? - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"Phil Chamberlain As the season ends, recent trends suggest Formula One will be congratulating itself on record global audiences through 2021. 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