{"id":1218,"date":"2015-12-07T04:11:48","date_gmt":"2015-12-07T04:11:48","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=1218"},"modified":"2016-01-04T04:29:56","modified_gmt":"2016-01-04T04:29:56","slug":"a-model-truth","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2015\/12\/07\/a-model-truth\/","title":{"rendered":"A model truth"},"content":{"rendered":"

The fashion industry and cigarettes<\/a> have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth\u00ae <\/a>campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign.<\/p>\n

—-<\/p>\n

The “Smoke Your Eyes, Not Cigarettes” collaboration with truth<\/strong> shapes perceptions of health and beauty with the goal of saving lives.<\/p>\n

Banks’ own grandmother passed away from serious complications caused by long-term tobacco use.<\/p>\n

“During my modeling career, never did I once light up a cigarette. There was enough ‘smoke’ around my eyes… I didn’t need any in my lungs!” says Banks.<\/p>\n

Since the launch of the truth <\/strong>campaign in 2000, teen cigarette use has dropped from 23% to just 8%. However, while cigarette smoking has declined, tobacco use as a whole has remained steady due to emerging tobacco products like flavored cigars and hookah as well as the misperceptions surrounding social smoking. truth<\/strong> aims to spark conversations about tobacco.<\/p>\n

Source: LOS ANGELES, CA–(Marketwired – Nov 12, 2015)<\/p>\n

\"CHANTAL_large\"<\/a><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth\u00ae campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign. —- The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1924],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-social-marketing"],"yoast_head":"\nA model truth - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2015\/12\/07\/a-model-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A model truth - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth\u00ae campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign. —- The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/tc\/2015\/12\/07\/a-model-truth\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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