{"id":1077,"date":"2014-06-12T06:35:45","date_gmt":"2014-06-12T06:35:45","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/?p=1077"},"modified":"2014-06-12T06:55:57","modified_gmt":"2014-06-12T06:55:57","slug":"dirty-secrets-the-smoke-less-affair","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/","title":{"rendered":"Dirty Secrets\u2026 The Smoke-Less Affair"},"content":{"rendered":"<p><strong>Post written by Shalini<em><br \/>\n<\/em><\/strong><\/p>\n<p><span style=\"color: #ff00ff\"><strong><a href=\"http:\/\/www.indianjcancer.com\/article.asp?issn=0019-509X;year%3D2013;volume%3D50;issue%3D1;spage%3D9;epage%3D13;aulast%3DGanesh#ref4\"><span style=\"color: #ff00ff\">90% of oral cancer cases among Indian men are attributable to tobacco consumption, according to the World Health Organization<\/span><\/a>.<\/strong><\/span><\/p>\n<p>Since 2010, India has been engaged in a major war against smokeless or oral tobacco products, including a ban on\u00a0<em>gutka<\/em>. Gutka is a popular oral tobacco product that is a highly addictive concoction of more than 3000 chemicals, including heavy metals like lead and ingredients found in coal tar. Gutka was sold for as cheap as a rupee or two, making it by far the cheapest smokeless tobacco product available.<\/p>\n<p>As a journalist, I had the opportunity to cover both sides of the story. The smokeless tobacco industry in India proved to be a rich lobby but one that ultimately lost the legal war.. Its most profitable product is now banned. But while that ban was struggling to make its way to each state in Indi<span style=\"color: #000000\">a,\u00a0<span style=\"color: #000000\">the industry endlessly debated the legality of the law. The Indian tobacco industry also argued that while restrictions were being tightened on the domestic industry, the multinationals that manufacture mostly cigarettes were facing no such restrictions on their deadly products. The industry argued against cancer surgeons, public health activists, the health ministry, even cancer victim<\/span>s. <\/span> <strong><span style=\"color: #ff00ff\"><a href=\"http:\/\/www.thehindu.com\/news\/cities\/Mangalore\/gutka-companies-get-a-kick-by-subverting-the-ban\/article4940649.ece\"><span style=\"color: #ff00ff\">Perhaps unsurprisingly, the industry continues to circumvent the ban in many innovative ways<\/span><\/a>.<\/span><\/strong><\/p>\n<p>But what interests me is one particular argument the industry made against the ban on\u00a0<em>gutka<\/em>. The industry questioned the link between chewing tobacco and cancer. They have been quoted as saying that cancer can be caused by pollution, pesticide residues in the environment and even chillies! They questioned, how can a doctor or any public health activist or the government prove that cancer was caused by chewing tobacco? Oral cancer surgeons and cancer institutes across the country had already written to the Prime Minister, stating that cancer wards are burgeoning with victims of tobacco, especially oral tobacco and imploring the government to ban such products. But the industry wasn\u2019t satisfied.<\/p>\n<p>But I have now found some answers that will be satisfying, from the industry\u2019s own internal documents.<\/p>\n<p>Here\u2019s<strong><span style=\"color: #ff00ff\"><a href=\"http:\/\/legacy.library.ucsf.edu\/tid\/fgi96b00\"><span style=\"color: #ff00ff\"> an industry document\u00a0<\/span><\/a><\/span><\/strong><span style=\"color: #000000\"><em>(BATES number:\u00a0521034348-52103435)<\/em> <\/span>from the Tobacco Legacy Documents labelled as a \u2018privileged\u2019 and \u2018internal correspondence\u2019 from the year 1979 &#8211; a letter written to the Brown &amp; Williamson Tobacco Corporation, detailing what was discussed at a meeting of the \u2018Smokeless Tobacco Council\u2019 on health research.<\/p>\n<p>And here\u2019s what it confesses. I quote:<\/p>\n<p><strong>\u201c\u2026the prevailing theory is that the best position for the STC (Smokeless Tobacco Council) is on the question of the effect on the human body of the whole product and to identify various constituents, many of which might be defined as tumorigenic in other contexts would weaken the industry&#8217;s position. In other words, it is &#8220;the other side&#8217;s&#8221; duty to produce allegations that certain constituents result from the use of smokeless tobacco and are harmful.\u201d<\/strong><\/p>\n<p>It is important to note here that the (European) Smokeless Tobacco Council is a lobbying group that campaigns against the European Union&#8217;s ban on oral tobacco products. There\u2019s a similar body in both the US, and in India \u00a0the SLTF or the Smokeless Tobacco Federation, which acts as the mouthpiece of the industry.<\/p>\n<p>In this document, it is clear that the Smokeless Tobacco Council\u2019s own health research had found back in 1979 that not one but many of the constituents in its products were cancer causing. And, that they knew it all along.<\/p>\n<p>When it says it is\u00a0<strong>&#8220;the other side&#8217;s&#8221; duty to produce allegations \u2013\u00a0<\/strong>it is cleverly putting the responsibility of proving the charges on whoever tries to challenge them. In this case, doctors, cancer surgeons, victims and governments \u2013 across the world. And they have been doing this for more than three decades.<\/p>\n<p>While the smokeless tobacco industry in India is said to have \u2018domestic\u2019 roots, it is interesting to note that these companies sell their products in many other countries including the US. The Indian industry adopted the same argument, strategy and method of dealing with the allegations that smokeless products were causing a public health epidemic.<\/p>\n<p>Another\u00a0<span style=\"color: #ff00ff\"><a href=\"http:\/\/legacy.library.ucsf.edu\/tid\/tec76b00\/pdf\"><span style=\"color: #ff00ff\"><strong>related internal document<\/strong> <\/span><\/a><\/span><em>(Bates number:\u00a0521034371-521034372)\u00a0<\/em>shows that the cigarette company Brown &amp; Williamson Corporation made a contribution of five thousand dollars to the Smokeless Tobacco Council, while choosing to not become a member. The cigarette companies took an interest in the smokeless products and knew how harmful they were, but decided to not let out the evidence. What has been typically happening in India is that each time the issue of health harms is raised, <strong>the smokeless tobacco companies and the cigarette companies<\/strong> turn to blame the other. They also come together at times that best suit them, for example when protesting against taxes or pictorial warnings. But once the pictorial warnings were issued, the smokeless industry fought with the government, saying the cigarette industry got away with watered down warnings. The cigarette industry was in on the smokeless industry\u2019s secrets.<\/p>\n<p>206 million Indians consume smokeless tobacco products and nearly 5 million Indian children are already addicted to them, according to<span style=\"color: #ff00ff\"><strong> <a href=\"http:\/\/mohfw.nic.in\/WriteReadData\/l892s\/1455618937GATS%20India.pdf\"><span style=\"color: #ff00ff\">the Global Adult Tobacco Survey (GATS)<\/span><\/a> <\/strong><\/span>and <a href=\"http:\/\/www.healis.org\/images\/press%20kit\/4.pdf\"><strong><span style=\"color: #ff00ff\">Global Youth Tobacco Survey (GYTS<\/span><\/strong>)<\/a>. That\u2019s more than the population of Brazil, or the population of Egypt, or Mexico. That\u2019s as many lives at risk of painful and fatal cancers. That\u2019s many little children whose lives are at stake. That\u2019s an industry which makes money out of filling coffins. Of ruined lives.<\/p>\n<p>That\u2019s a dirty secret, indeed.<\/p>\n<p><em>Shalini has worked as a television health journalist for 9 years, with CNN-IBN (Indian affiliate of CNN International) in India. She has covered disease outbreaks, medical breakthroughs, and has extensively reported on public health epidemics like tobacco control. At present, she is working with the Public Health Foundation of India.<\/em><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post written by Shalini 90% of oral cancer cases among Indian men are attributable to tobacco consumption, according to the World Health Organization. Since 2010, India has been engaged in a major war against smokeless or oral tobacco products, including a ban on\u00a0gutka. Gutka is a popular oral tobacco product that is a highly addictive [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447,6801,2143],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-india","category-smokeless-tobacco","category-tobacco-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"Post written by Shalini 90% of oral cancer cases among Indian men are attributable to tobacco consumption, according to the World Health Organization. Since 2010, India has been engaged in a major war against smokeless or oral tobacco products, including a ban on\u00a0gutka. Gutka is a popular oral tobacco product that is a highly addictive [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Tobacco Control\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-12T06:35:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-12T06:55:57+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Dirty Secrets\u2026 The Smoke-Less Affair\",\"datePublished\":\"2014-06-12T06:35:45+00:00\",\"dateModified\":\"2014-06-12T06:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/\"},\"wordCount\":966,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"articleSection\":[\"India\",\"smokeless tobacco\",\"Tobacco Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/\",\"name\":\"Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\"},\"datePublished\":\"2014-06-12T06:35:45+00:00\",\"dateModified\":\"2014-06-12T06:55:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/2014\\\/06\\\/12\\\/dirty-secrets-the-smoke-less-affair\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dirty Secrets\u2026 The Smoke-Less Affair\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"name\":\"Blog - Tobacco Control\",\"description\":\"A space to discuss the wider issues of tobacco control beyond the journal.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#organization\",\"name\":\"Blog - Tobacco Control\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/files\\\/2017\\\/10\\\/blog-logo-tobacco-control.png\",\"width\":255,\"height\":34,\"caption\":\"Blog - Tobacco Control\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/tc\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/","og_locale":"en_US","og_type":"article","og_title":"Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control","og_description":"Post written by Shalini 90% of oral cancer cases among Indian men are attributable to tobacco consumption, according to the World Health Organization. Since 2010, India has been engaged in a major war against smokeless or oral tobacco products, including a ban on\u00a0gutka. Gutka is a popular oral tobacco product that is a highly addictive [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/","og_site_name":"Blog - Tobacco Control","article_published_time":"2014-06-12T06:35:45+00:00","article_modified_time":"2014-06-12T06:55:57+00:00","author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Dirty Secrets\u2026 The Smoke-Less Affair","datePublished":"2014-06-12T06:35:45+00:00","dateModified":"2014-06-12T06:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/"},"wordCount":966,"commentCount":3,"publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"articleSection":["India","smokeless tobacco","Tobacco Industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/","url":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/","name":"Dirty Secrets\u2026 The Smoke-Less Affair - Blog - Tobacco Control","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/tc\/#website"},"datePublished":"2014-06-12T06:35:45+00:00","dateModified":"2014-06-12T06:55:57+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/tc\/2014\/06\/12\/dirty-secrets-the-smoke-less-affair\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/tc\/"},{"@type":"ListItem","position":2,"name":"Dirty Secrets\u2026 The Smoke-Less Affair"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/tc\/#website","url":"https:\/\/blogs.bmj.com\/tc\/","name":"Blog - Tobacco Control","description":"A space to discuss the wider issues of tobacco control beyond the journal.","publisher":{"@id":"https:\/\/blogs.bmj.com\/tc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/tc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/tc\/#organization","name":"Blog - Tobacco Control","url":"https:\/\/blogs.bmj.com\/tc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","contentUrl":"https:\/\/blogs.bmj.com\/tc\/files\/2017\/10\/blog-logo-tobacco-control.png","width":255,"height":34,"caption":"Blog - Tobacco Control"},"image":{"@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/tc\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/tc\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/tc\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}