{"id":1,"date":"2010-07-08T14:58:41","date_gmt":"2010-07-08T14:58:41","guid":{"rendered":"https:\/\/blogs.bmj.com\/tc\/2010\/07\/08\/your-favourite-bmj-journal-joins-the-blogosphere\/"},"modified":"2010-07-14T23:56:23","modified_gmt":"2010-07-14T23:56:23","slug":"your-favourite-bmj-journal-joins-the-blogosphere","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/tc\/2010\/07\/08\/your-favourite-bmj-journal-joins-the-blogosphere\/","title":{"rendered":"Your favourite BMJ journal joins the blogosphere"},"content":{"rendered":"<figure id=\"attachment_13\" aria-describedby=\"caption-attachment-13\" style=\"width: 180px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogs.bmj.com\/tc\/files\/2010\/07\/Kent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13 \" title=\"Kent Convertible\" src=\"https:\/\/blogs.bmj.com\/tc\/files\/2010\/07\/Kent.jpg\" alt=\"\" width=\"180\" height=\"284\" \/><\/a><figcaption id=\"caption-attachment-13\" class=\"wp-caption-text\">Kent Convertible<\/figcaption><\/figure>\n<p>Ruth Malone and Becky Freeman<\/p>\n<p>Tobacco Control has now joined the BMJ Group Blogs \u2013 welcome to our inaugural post!\u00a0 Ok, ok, so maybe we\u2019re a tad late to the party \u2013 but we\u2019re here now and we promise to make it worth the wait.<\/p>\n<p>Our master plan for this blog is that it will be topical, engaging, and most important of all include participation from TC readers, authors, reviewers, and editors. The tone and character will be collegial, but we warmly welcome the cheeky and irreverent. In keeping with the spirit of blogging, the style will be conversational and entries short for easy and enjoyable reading.<\/p>\n<p>So to kick things off in that vein&#8230;<\/p>\n<p>Seems there is no limit to the creativity of tobacco industry when it comes to inventing new ways to recruit addicts.<\/p>\n<p>BAT Korea is this week launching the <a href=\"http:\/\/www.koreatimes.co.kr\/www\/news\/biz\/2010\/07\/123_69363.html\">KENT Convertible<\/a> \u2013 a cigarette which contains a liquid capsule in the filter that can be clicked to release a burst of flavour.<br \/>\nAccording to BAT Korea&#8217;s Marketing Executive Director Guy Meldrum,<\/p>\n<blockquote><p><strong>\u201cThe cutting-edge taste transmission technology of KENT Convertibles now allows consumers to interact with their cigarettes to choose whenever they want to experience a new smoking sensation.&#8221; <\/strong><\/p><\/blockquote>\n<p>Maybe these flavour capsules could be used to our advantage though \u2013 if they were only permitted if they actually made the smoke taste of the real ingredients in cigarettes? Can\u2019t imagine a formaldehyde flavoured \u201cKENT Convertible\u201d would be a big seller.<\/p>\n<p>Got an idea for a topic for the blog, or perhaps you\u2019d like to submit a blog posting? <a href=\"mailto:becky.freeman@sydney.edu.au\">Email<\/a> Becky Freeman (TC\u2019s Asst Editor of New Media) to discuss possibilities.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruth Malone and Becky Freeman Tobacco Control has now joined the BMJ Group Blogs \u2013 welcome to our inaugural post!\u00a0 Ok, ok, so maybe we\u2019re a tad late to the party \u2013 but we\u2019re here now and we promise to make it worth the wait. Our master plan for this blog is that it will [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/tc\/2010\/07\/08\/your-favourite-bmj-journal-joins-the-blogosphere\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1715],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-marketingadvertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your favourite BMJ journal joins the blogosphere - Blog - Tobacco Control<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/tc\/2010\/07\/08\/your-favourite-bmj-journal-joins-the-blogosphere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your favourite BMJ journal joins the blogosphere - Blog - Tobacco Control\" \/>\n<meta property=\"og:description\" content=\"Ruth Malone and Becky Freeman Tobacco Control has now joined the BMJ Group Blogs \u2013 welcome to our inaugural post!\u00a0 Ok, ok, so maybe we\u2019re a tad late to the party \u2013 but we\u2019re here now and we promise to make it worth the wait. 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