A model truth

The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth® campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign. —- The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes […]

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Philip Morris agreement with Spanish police: undermining the FCTC?

On 29 October, Philip Morris Spain signed an agreement with the Spanish police to fund equipment including underwater cameras, night vision systems, and scanners for verifying authentication and tracking of tobacco products. The agreement also includes support during inspections and seizures of counterfeit products to assess possible illegal activities regarding the entire production and distribution […]

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