{"id":4736,"date":"2025-12-29T03:16:49","date_gmt":"2025-12-29T02:16:49","guid":{"rendered":"https:\/\/blogs.bmj.com\/medical-ethics\/?p=4736"},"modified":"2025-12-30T00:14:47","modified_gmt":"2025-12-29T23:14:47","slug":"the-ethically-problematic-allure-of-philanthrotainment-story-telling","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/medical-ethics\/2025\/12\/29\/the-ethically-problematic-allure-of-philanthrotainment-story-telling\/","title":{"rendered":"The ethically problematic allure of philanthrotainment story telling"},"content":{"rendered":"<p>By Jeremy Snyder<\/p>\n<p>Using entertainment to encourage giving for health-related causes isn\u2019t new. However, health-related \u2018philanthrotainment\u2019 has evolved recently with the help of online content creators like Jimmy Donaldson, more commonly known as MrBeast. My article \u201c<a href=\"https:\/\/jmepb.bmj.com\/content\/1\/1\/e000004\">The Ethics of Online Health-Related Philanthrotainment<\/a>\u201d discusses how this marriage of social media influencers and philanthropic fundraising can create real benefits for the recipients of these products. At the same time, health-related philanthrotainment raises a host of ethical concerns, including using donations inefficiently, undermining democratic voice in giving, failing to identify and address the root causes of need, encouraging moral licensing behaviour, and degrading and exploiting the recipients of these activities. While the online and entertainment focused nature of philanthrotainment cleverly harnesses advertisement-based revenue, social media, and the reach on famous content creators to help raise money for health-related needs, the same entertainment focused and algorithm driven nature of philanthrotainment encourages \u2013 perhaps unavoidably \u2013 these ethical problems.<\/p>\n<p>When I told my 14-year-old son that I was publishing a paper that discusses ethical issues related to MrBeast\u2019s \u201c<a href=\"https:\/\/www.beastphilanthropy.org\/our-work\">Beast Philanthropy<\/a>\u201d YouTube channel, I had hoped to connect with him about my work. Instead, he responded with \u201cIsn\u2019t it a little late for that?\u201d. After I got over the realization that I\u2019d once again proven myself to be hopelessly old and out of touch, I realized that what he meant was that, for his friend group at least, Donaldson\u2019s videos had crossed some ephemeral line from cool to cringe and was no longer something they would want to be associated with. But the evolving tastes of teen boys aside, health-related philanthrotainment continues to influence the millions of viewers of these videos and to shape the practice of philanthropy.<\/p>\n<p>This can bee seen in a recent partnership <a href=\"https:\/\/www.rockefellerfoundation.org\/news\/beast-philanthropy-and-rockefeller-foundation-launch-strategic-partnership\/\">announcement<\/a> between the venerable Rockefeller Foundation and Donaldson\u2019s Beast Philanthropy. As was described in the press release publicizing the partnership, generations Z and Alpha make up 4 billion people worldwide, many of whom spend <a href=\"use%20the%20latest%20storytelling%20strategies%20and%20content%20from%20their%20and%20their%20partners\u2019%20charitable%20programs%20to%20make%20stories%20about%20charitable%20giving%20accessible,%20approachable,%20and%20actionable\">7-9 hours on screens<\/a> daily. For traditional philanthropic organizations like the Rockefeller Foundation, the appeal of philanthrotainment creators is apparent \u2013 embracing this style of philanthropy provides an opportunity to connect with and market to new generations of potential supporters. In particular, the entertaining and engaging narratives found in philanthrotainment is a main selling point as this partnership will \u201cuse the latest storytelling strategies and content from their and their partners\u2019 charitable programs to make stories about charitable giving accessible, approachable, and actionable\u201d.<\/p>\n<p>While the appeal of online, health-related philanthrotainment is clear, my paper provides reasons why the Rockefeller Foundation and other philanthropies, non-governmental organizations, and other stakeholders should be cautious about taking part in this practice. Stories about charitable giving in the vein of online philanthrotainment are certainly engaging for a segment of the population, including many young people and the advertisers who wish to market to them. However, these stories often obscure the structural causes of health-related needs, present often White and privileged content creators as the heroes of these stories, limit partner communities to the role of passive recipients, and develop plot points in the service of entertainment and at the behest of advertisers.<\/p>\n<p>Highlighting the ethical concerns with health-related philanthrotainment and the structural barriers to addressing these concerns is important if traditional philanthropic organizations are going to be tempted to partner with philanthrotainment content creators. It is possible that the Rockefeller Foundation is aware of these concerns and has developed a careful plan to ensure that they don\u2019t reproduce the ethically problematic patterns embedded in health-related philanthrotainment. But lacking evidence to the contrary, there is good reason to think that the embrace of philanthrotainment storytelling by mainstream foundations will simply expand the scope of philanthrotainment\u2019s many harms.<\/p>\n<p><strong>Paper title<\/strong>: <a href=\"https:\/\/jmepb.bmj.com\/content\/1\/1\/e000004\">The Ethics of Online Health-Related Philanthrotainment<\/a><\/p>\n<p><strong>Author<\/strong>: Jeremy Snyder<\/p>\n<p><strong>Affiliations<\/strong>: <span data-olk-copy-source=\"MessageBody\">Faculty of Health Sciences, Simon Fraser University<\/span><\/p>\n<p><strong>Competing interests<\/strong>: None<\/p>\n<p><strong>Social Media<\/strong>: Bluesky: @jsnyder.bsky.social; <a href=\"https:\/\/www.linkedin.com\/in\/jeremy-snyder-114416297\/\">LinkedIn.<\/a><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jeremy Snyder Using entertainment to encourage giving for health-related causes isn\u2019t new. However, health-related \u2018philanthrotainment\u2019 has evolved recently with the help of online content creators like Jimmy Donaldson, more commonly known as MrBeast. My article \u201cThe Ethics of Online Health-Related Philanthrotainment\u201d discusses how this marriage of social media influencers and philanthropic fundraising can create [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/medical-ethics\/2025\/12\/29\/the-ethically-problematic-allure-of-philanthrotainment-story-telling\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":522,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8117],"tags":[],"class_list":["post-4736","post","type-post","status-publish","format-standard","hentry","category-bioethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ethically problematic allure of philanthrotainment story telling - Journal of Medical Ethics blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/medical-ethics\/2025\/12\/29\/the-ethically-problematic-allure-of-philanthrotainment-story-telling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ethically problematic allure of philanthrotainment story telling - Journal of Medical Ethics blog\" \/>\n<meta property=\"og:description\" content=\"By Jeremy Snyder Using entertainment to encourage giving for health-related causes isn\u2019t new. However, health-related \u2018philanthrotainment\u2019 has evolved recently with the help of online content creators like Jimmy Donaldson, more commonly known as MrBeast. 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