{"id":2911,"date":"2015-06-01T18:11:47","date_gmt":"2015-06-01T17:11:47","guid":{"rendered":"https:\/\/blogs.bmj.com\/medical-ethics\/?p=2911"},"modified":"2015-06-01T18:11:47","modified_gmt":"2015-06-01T17:11:47","slug":"research-ethics-youre-doing-it-wrong","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/","title":{"rendered":"Research Ethics: You&#8217;re Doing it Wrong!"},"content":{"rendered":"<p>With any luck, the marking tsunami will have receded by the end of the week, and so I should be able to get back to blogging a bit more frequently soon.<\/p>\n<p>In the meantime, I&#8217;ll fill some space by ripping off something from the &#8220;Feedback&#8221; page of the latest\u00a0<em>New Scientist<\/em>:<\/p>\n<blockquote><p>The TV industry has [&#8230;] yet another new mantra: &#8220;Not just more pixels, but better pixels&#8221;. \u00a0The marketeers&#8217; problem is that\u00a0few people can actually see the extra details in their newest, flashiest sets unless they sit very close or the screen is very, very bright.<\/p>\n<p>A colleague found a demonstration unpleasant, especially when the image flashed, and wondered about the possible risk of this triggering photo-epilepsy or migraines. \u00a0One company said, yes, this was being looked into- but no, they could not identify the university doing the work.<\/p>\n<p>Then in the tea break at a tech conference a senior engineer from a UK TV station confided the reason: &#8220;We are very aware of the risks and would love to do some real research. \u00a0But nobody dares to do it because it would involve tests that deliberately push subjects into epileptic fits, and might very possibly kill them.&#8221;<\/p><\/blockquote>\n<p>In other words: here&#8217;s an intuitively plausible risk associated with product <em>p<\/em>; we could test whether\u00a0<em>p<\/em> is safe; but doing that test itself would be unsafe. \u00a0Were this a pharmaceutical trial, one would expect that things would stop there &#8211; or, at the very least, that things would move very slowly and carefully indeed. \u00a0(Maybe if the drug is highly beneficial, and can be used in highly controlled circumstances, it might be worth it.)<\/p>\n<p>But with TVs&#8230; well, it looks like journalists have been invited to the product launch already.\u00a0 My guess is that if the TV is found to be risky, it&#8217;d be quietly withdrawn\u00a0<em>ex post facto<\/em> &#8211; which seems rather late in the day.<\/p>\n<p>It is a bit strange that trials on a product aren&#8217;t being done not so much because of what they might reveal, as because even doing the test might be iffy. \u00a0Stranger yet that this is unlikely to make much of a dent in the marketing strategy. \u00a0Or, given the requirements of consumer capitalism, not all that strange after all: take your pick.<\/p>\n<p>Sometimes, Big Pharma can seem like a model of probity.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With any luck, the marking tsunami will have receded by the end of the week, and so I should be able to get back to blogging a bit more frequently soon. In the meantime, I&#8217;ll fill some space by ripping off something from the &#8220;Feedback&#8221; page of the latest\u00a0New Scientist: The TV industry has [&#8230;] [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[963,2142,397,472],"tags":[304],"class_list":["post-2911","post","type-post","status-publish","format-standard","hentry","category-curios","category-housekeeping","category-research-ethics","category-thinking-aloud","tag-public-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research Ethics: You&#039;re Doing it Wrong! - Journal of Medical Ethics blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research Ethics: You&#039;re Doing it Wrong! - Journal of Medical Ethics blog\" \/>\n<meta property=\"og:description\" content=\"With any luck, the marking tsunami will have receded by the end of the week, and so I should be able to get back to blogging a bit more frequently soon. In the meantime, I&#8217;ll fill some space by ripping off something from the &#8220;Feedback&#8221; page of the latest\u00a0New Scientist: The TV industry has [&#8230;] [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/\" \/>\n<meta property=\"og:site_name\" content=\"Journal of Medical Ethics blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-01T17:11:47+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Research Ethics: You&#8217;re Doing it Wrong!\",\"datePublished\":\"2015-06-01T17:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#organization\"},\"keywords\":[\"Public Health\"],\"articleSection\":[\"Curios\",\"Housekeeping\",\"Research Ethics\",\"Thinking Aloud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/\",\"name\":\"Research Ethics: You're Doing it Wrong! - Journal of Medical Ethics blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#website\"},\"datePublished\":\"2015-06-01T17:11:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/2015\\\/06\\\/01\\\/research-ethics-youre-doing-it-wrong\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research Ethics: You&#8217;re Doing it Wrong!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/\",\"name\":\"Journal of Medical Ethics blog\",\"description\":\"A blog to discuss the ethics of medicine in its many guises and formats.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#organization\",\"name\":\"Journal of Medical Ethics blog\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/files\\\/2026\\\/04\\\/jme-logo.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/files\\\/2026\\\/04\\\/jme-logo.png\",\"width\":200,\"height\":50,\"caption\":\"Journal of Medical Ethics blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/medical-ethics\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research Ethics: You're Doing it Wrong! - Journal of Medical Ethics blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/","og_locale":"en_US","og_type":"article","og_title":"Research Ethics: You're Doing it Wrong! - Journal of Medical Ethics blog","og_description":"With any luck, the marking tsunami will have receded by the end of the week, and so I should be able to get back to blogging a bit more frequently soon. In the meantime, I&#8217;ll fill some space by ripping off something from the &#8220;Feedback&#8221; page of the latest\u00a0New Scientist: The TV industry has [&#8230;] [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/","og_site_name":"Journal of Medical Ethics blog","article_published_time":"2015-06-01T17:11:47+00:00","author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Research Ethics: You&#8217;re Doing it Wrong!","datePublished":"2015-06-01T17:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#organization"},"keywords":["Public Health"],"articleSection":["Curios","Housekeeping","Research Ethics","Thinking Aloud"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/","url":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/","name":"Research Ethics: You're Doing it Wrong! - Journal of Medical Ethics blog","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#website"},"datePublished":"2015-06-01T17:11:47+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/2015\/06\/01\/research-ethics-youre-doing-it-wrong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/medical-ethics\/"},{"@type":"ListItem","position":2,"name":"Research Ethics: You&#8217;re Doing it Wrong!"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#website","url":"https:\/\/blogs.bmj.com\/medical-ethics\/","name":"Journal of Medical Ethics blog","description":"A blog to discuss the ethics of medicine in its many guises and formats.","publisher":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/medical-ethics\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#organization","name":"Journal of Medical Ethics blog","url":"https:\/\/blogs.bmj.com\/medical-ethics\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/medical-ethics\/files\/2026\/04\/jme-logo.png","contentUrl":"https:\/\/blogs.bmj.com\/medical-ethics\/files\/2026\/04\/jme-logo.png","width":200,"height":50,"caption":"Journal of Medical Ethics blog"},"image":{"@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/medical-ethics\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/medical-ethics\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/posts\/2911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/comments?post=2911"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/posts\/2911\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/media?parent=2911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/categories?post=2911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/medical-ethics\/wp-json\/wp\/v2\/tags?post=2911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}