{"id":1761,"date":"2016-05-27T01:09:41","date_gmt":"2016-05-27T00:09:41","guid":{"rendered":"https:\/\/blogs.bmj.com\/injury-prevention\/?p=1761"},"modified":"2016-05-27T01:09:41","modified_gmt":"2016-05-27T00:09:41","slug":"fatality-free-friday-road-safety-australia","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/injury-prevention\/2016\/05\/27\/fatality-free-friday-road-safety-australia\/","title":{"rendered":"Fatality Free Friday | Road Safety | Australia"},"content":{"rendered":"<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Today is <a href=\"https:\/\/twitter.com\/hashtag\/FatalityFreeFriday?src=hash\">#FatalityFreeFriday<\/a>. Lets aim for ZERO <a href=\"https:\/\/twitter.com\/hashtag\/fatalities?src=hash\">#fatalities<\/a> every day <a href=\"https:\/\/twitter.com\/hashtag\/roadsafety?src=hash\">#roadsafety<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TowardsZero?src=hash\">#TowardsZero<\/a> <a href=\"https:\/\/t.co\/g47E00aFEh\">pic.twitter.com\/g47E00aFEh<\/a><\/p>\n<p>\u2014 CARRS-Q (@CARRS_Q) <a href=\"https:\/\/twitter.com\/CARRS_Q\/status\/735958871643066372\">May 26, 2016<\/a><\/p><\/blockquote>\n<p>Fatality Free Friday is an initiative that started in Australia in 2007, and the campaign\u00a0has continued to expand its operation and is now recognised as Australia\u2019s only national community based road safety program.<\/p>\n<blockquote><p>Road safety is a complex issue but we believe that if drivers consciously think about road safety and safe driving for just one Friday in the year, that day\u2019s toll \u2013 statistically about 5.3* deaths \u2013 could be reduced to zero.<\/p>\n<p>That\u2019s our aim. Not a single road death in Australia for just one day. Just one Fatality Free Friday.<\/p>\n<p>We believe that if drivers are asked to actively concentrate on road safety and safe driving for just one day in the year, they\u2019ll drive safer for the next few days too and, over time, change their outlook completely, consciously thinking about safety each and every day they get behind the wheel.<\/p>\n<p><em>*DataSource: Australian Transport Safety Bureau<\/em><\/p>\n<p>(From <a href=\"http:\/\/www.fatalityfreefriday.com\/about\/our-aims\/#.V0eNYVfQbFJ\" target=\"_blank\">Fatality Free Friday<\/a>)<\/p><\/blockquote>\n<p>Drivers can <a href=\"http:\/\/www.fatalityfreefriday.com\/individual\/#.V0ePiVfQbFI\" target=\"_blank\">take the pledge to drive safely here<\/a>.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today is #FatalityFreeFriday. Lets aim for ZERO #fatalities every day #roadsafety #TowardsZero pic.twitter.com\/g47E00aFEh \u2014 CARRS-Q (@CARRS_Q) May 26, 2016 Fatality Free Friday is an initiative that started in Australia in 2007, and the campaign\u00a0has continued to expand its operation and is now recognised as Australia\u2019s only national community based road safety program. Road safety is [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2016\/05\/27\/fatality-free-friday-road-safety-australia\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2738,2730,7562,13353,1],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","hentry","category-advocacy","category-motor-vehicle-crashes","category-motorcycle","category-traffic-safety","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fatality Free Friday | Road Safety | Australia - Injury Prevention: Editor&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2016\/05\/27\/fatality-free-friday-road-safety-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fatality Free Friday | Road Safety | Australia - Injury Prevention: Editor&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Today is #FatalityFreeFriday. Lets aim for ZERO #fatalities every day #roadsafety #TowardsZero pic.twitter.com\/g47E00aFEh \u2014 CARRS-Q (@CARRS_Q) May 26, 2016 Fatality Free Friday is an initiative that started in Australia in 2007, and the campaign\u00a0has continued to expand its operation and is now recognised as Australia\u2019s only national community based road safety program. Road safety is [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/injury-prevention\/2016\/05\/27\/fatality-free-friday-road-safety-australia\/\" \/>\n<meta property=\"og:site_name\" content=\"Injury Prevention: Editor&#039;s Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T00:09:41+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Fatality Free Friday | Road Safety | Australia\",\"datePublished\":\"2016-05-27T00:09:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/\"},\"wordCount\":192,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/#organization\"},\"articleSection\":[\"Advocacy\",\"Motor vehicle crashes\",\"Motorcycle\",\"Traffic safety\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2016\\\/05\\\/27\\\/fatality-free-friday-road-safety-australia\\\/\",\"name\":\"Fatality Free Friday | Road Safety | Australia - 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