{"id":1185,"date":"2013-07-25T06:27:56","date_gmt":"2013-07-25T05:27:56","guid":{"rendered":"https:\/\/blogs.bmj.com\/injury-prevention\/?p=1185"},"modified":"2013-07-25T06:27:56","modified_gmt":"2013-07-25T05:27:56","slug":"the-effects-of-plain-packaging-of-cigarettes","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/07\/25\/the-effects-of-plain-packaging-of-cigarettes\/","title":{"rendered":"The effects of plain packaging of cigarettes"},"content":{"rendered":"<p>Following a 3-month rollout period, since\u00a01 December\u00a02012 all tobacco products manufactured and sold in Australia have had to be\u00a0in plain brown packaging. Seventy-five percent\u00a0of the front of the pack requires a graphic health warning, and the brand name is restricted to a set font and size (see <a href=\"http:\/\/www.comlaw.gov.au\/Details\/F2011L02644\">http:\/\/www.comlaw.gov.au\/Details\/F2011L02644<\/a>\u00a0for the packaging regulations). As noted on the Australian government website (<a href=\"http:\/\/www.health.gov.au\/internet\/main\/publishing.nsf\/Content\/tobacco-plain\">http:\/\/www.health.gov.au\/internet\/main\/publishing.nsf\/Content\/tobacco-plain<\/a>), this world first injury prevention effort aimed to<\/p>\n<ul>\n<li>increase the noticeability, recall and impact of health warning messages;<\/li>\n<li>reduce the ability of packaging to mislead consumers to believe that some products may be less harmful than others; and<\/li>\n<li>reduce the attractiveness of the tobacco product, for both adults and children.<\/li>\n<\/ul>\n<p>Wakefield, Hayes, Durkin and Borland evaluated the impact of this legislation in a project published online this month (see <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3710988\/\">http:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3710988\/<\/a>).<\/p>\n<p>Analyses focused on comparing the perceptions and experiences of branded-packaging cigarette smokers with perceptions and experiences of plain-packaging cigarette smokers during the 3-month rollout period. Key findings\u00a0are that, in comparison to branded-packaging smokers, plain-packaging smokers<\/p>\n<ul>\n<li>reported their cigarettes were of poorer quality and were less satisfying than cigarettes\u00a0were one year ago;<\/li>\n<li>were significantly more likely to have thought about quitting at least one a day in the past week; and<\/li>\n<li>rated quitting as a higher priority in their lives.<\/li>\n<\/ul>\n<p>Perhaps unsurprisingly, plain-packaging smokers were also more likely to support the plain-packaging policy. Whilst the plain packaging with large, graphic images did not increase the frequency of thoughts about smoking-related harms, the considerable differences apparent already during the initial rollout period merit the practice and policy. I look forward to seeing further evalautions of the impact of this policy and practice change.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a 3-month rollout period, since\u00a01 December\u00a02012 all tobacco products manufactured and sold in Australia have had to be\u00a0in plain brown packaging. Seventy-five percent\u00a0of the front of the pack requires a graphic health warning, and the brand name is restricted to a set font and size (see http:\/\/www.comlaw.gov.au\/Details\/F2011L02644\u00a0for the packaging regulations). As noted on the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/07\/25\/the-effects-of-plain-packaging-of-cigarettes\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2724,1],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","hentry","category-splinters-fragments","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The effects of plain packaging of cigarettes - Injury Prevention: Editor&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/07\/25\/the-effects-of-plain-packaging-of-cigarettes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The effects of plain packaging of cigarettes - Injury Prevention: Editor&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Following a 3-month rollout period, since\u00a01 December\u00a02012 all tobacco products manufactured and sold in Australia have had to be\u00a0in plain brown packaging. Seventy-five percent\u00a0of the front of the pack requires a graphic health warning, and the brand name is restricted to a set font and size (see http:\/\/www.comlaw.gov.au\/Details\/F2011L02644\u00a0for the packaging regulations). As noted on the [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/07\/25\/the-effects-of-plain-packaging-of-cigarettes\/\" \/>\n<meta property=\"og:site_name\" content=\"Injury Prevention: Editor&#039;s Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-25T05:27:56+00:00\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2013\\\/07\\\/25\\\/the-effects-of-plain-packaging-of-cigarettes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2013\\\/07\\\/25\\\/the-effects-of-plain-packaging-of-cigarettes\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"The effects of plain packaging of cigarettes\",\"datePublished\":\"2013-07-25T05:27:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/2013\\\/07\\\/25\\\/the-effects-of-plain-packaging-of-cigarettes\\\/\"},\"wordCount\":309,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/injury-prevention\\\/#organization\"},\"articleSection\":[\"Splinters &amp; 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