{"id":1024,"date":"2013-04-11T17:52:27","date_gmt":"2013-04-11T16:52:27","guid":{"rendered":"https:\/\/blogs.bmj.com\/injury-prevention\/?p=1024"},"modified":"2013-04-11T17:52:27","modified_gmt":"2013-04-11T16:52:27","slug":"help-for-pedestrians-in-calcutta-from-the-beattles","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/04\/11\/help-for-pedestrians-in-calcutta-from-the-beattles\/","title":{"rendered":"Help for pedestrians in Calcutta from the Beattles"},"content":{"rendered":"<p>Rafael Consunji sent me this delightful item:<\/p>\n<p>It describes the Calcutta Traffic Police\u2019s idea of \u00a0using the Beatles to teach &#8220;unruly Kolkata pedestrians to use zebra crossings&#8221; inspired by the iconic cover of their album,\u00a0<em>Abbey Road<\/em>. Posters of the Beattles crossing<em>Abbey Road<\/em>\u00a0in single-file appear at busy intersections \u00a0with the caption \u201cIf they can, why can\u2019t you?\u201d \u00a0As the first post.com report states, &#8221;<\/p>\n<p>It would have been a total win-win for Mr Cameron. He could have highlighted Britain\u2019s greatest export since the sun went down on the British Empire. At the same time he could have slyly demonstrated that Britannia is still bringing the fruits of civilisation to its old subjects.&#8221; More seriously, the report states:<\/p>\n<div>\n<p>Traffic safety is of course serious business.\u00a0\u00a0<a href=\"http:\/\/www.ndtv.com\/article\/cities\/walk-like-the-beatles-kolkata-traffic-police-332262\" target=\"_blank\" rel=\"nofollow\">Studies<\/a>\u00a0by WHO have shown that in countries like India, pedestrians account for almost half of the recorded fatalities every year.<\/p>\n<div><a href=\"http:\/\/www.firstpost.com\/living\/from-abbey-road-to-kolkata-traffic-cops-how-far-have-the-beatles-fallen-630900.html\/attachment\/kolkatatrafficposter_facebookpage\" rel=\"attachment wp-att-630964\"><img loading=\"lazy\" decoding=\"async\" alt=\"The Beatles poster. Image from Kolkata Traffic Police's Facebook Page. \" src=\"http:\/\/www.firstpost.com\/wp-content\/uploads\/2013\/02\/KolkataTrafficPoster_FacebookPage.jpg\" width=\"380\" height=\"285\" \/><\/a>&nbsp;<\/p>\n<\/div>\n<p>The<em>\u00a0Beatles<\/em>\u00a0are not just part of the establishment now. They are now being used by the establishment, not as warnings but as role models, to admonish the young into following rules and regulations. \u00a0We have to admit that whether the posters work or not in saving pedestrians from hurtling minibuses, it is a magic feeling indeed watching John, Paul, George and Ringo stride across the zebra crossing while the traffic signal blares out\u00a0<em>Rabindrasangeet. \u00a0<span style=\"text-decoration: underline\">Editors comment:<\/span> <\/em><strong><span style=\"color: #ff0000\">I dont want to be a spoil sport and agree this is a novel form of admonishment but, based on the evidence, I am not expecting that this will make much of a difference. \u00a0Both pedestrians AND drivers need to be penalized harshly for violations that place lives at risk. And it must be done routinely, not just when the time has come for another &#8216;safety campaign.&#8221;\u00a0<\/span><\/strong><\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/div>\n<p><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafael Consunji sent me this delightful item: It describes the Calcutta Traffic Police\u2019s idea of \u00a0using the Beatles to teach &#8220;unruly Kolkata pedestrians to use zebra crossings&#8221; inspired by the iconic cover of their album,\u00a0Abbey Road. Posters of the Beattles crossingAbbey Road\u00a0in single-file appear at busy intersections \u00a0with the caption \u201cIf they can, why can\u2019t [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/04\/11\/help-for-pedestrians-in-calcutta-from-the-beattles\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1574],"tags":[],"class_list":["post-1024","post","type-post","status-publish","format-standard","hentry","category-offbeat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Help for pedestrians in Calcutta from the Beattles - Injury Prevention: Editor&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/injury-prevention\/2013\/04\/11\/help-for-pedestrians-in-calcutta-from-the-beattles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help for pedestrians in Calcutta from the Beattles - Injury Prevention: Editor&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Rafael Consunji sent me this delightful item: It describes the Calcutta Traffic Police\u2019s idea of \u00a0using the Beatles to teach &#8220;unruly Kolkata pedestrians to use zebra crossings&#8221; inspired by the iconic cover of their album,\u00a0Abbey Road. 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