{"id":2201,"date":"2021-08-01T17:00:03","date_gmt":"2021-08-01T17:00:03","guid":{"rendered":"https:\/\/blogs.bmj.com\/ebn\/?p=2201"},"modified":"2021-08-01T06:37:03","modified_gmt":"2021-08-01T06:37:03","slug":"do-nurses-really-need-to-celebrate-world-breastfeeding-week","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/","title":{"rendered":"Do nurses really need to celebrate World Breastfeeding Week?"},"content":{"rendered":"<p>By Lizzie Ette, Lecturer in Nursing, University of Hull and PhD candidate, Edinburgh Napier University. @busygirlizzie<\/p>\n<p>The first week of August sees the return of the <a href=\"https:\/\/waba.org.my\/wbw\/\">World Breastfeeding Week<\/a> (WBW). Co-ordinated by the <a href=\"https:\/\/waba.org.my\/\">World Alliance for Breastfeeding Action<\/a> (WABA) this event is usually well-known amongst midwifery and health visiting teams. However, WBW is perhaps less well-recognized by nurses more widely, unless they have a specific interest in infant feeding, maternal health or have perhaps breastfed their own baby. So, why<em> do<\/em> nurses need to celebrate breastfeeding &#8211; indeed why do nurses need to know anything about breastfeeding?<\/p>\n<ul>\n<li>Breastfeeding has a positive impact on multiple health outcomes for both a mother and her child<sup>1<\/sup>.<\/li>\n<li>Breastfeeding prevents childhood illnesses such as gastro-enteritis, respiratory tract infections, otitis media, and reduces the risks of overweight and obesity in later life &#8211; in mothers, it reduces the risk of developing breast cancer, ovarian cancer and osteoporosis<sup>2<\/sup>.<\/li>\n<li>In the UK, the financial burden of illness associated with not breastfeeding are considerable<sup>3<\/sup>.<\/li>\n<li>80% of women stop breastfeeding earlier than they wished &#8211; often due to lack of support<sup>4<\/sup>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2202\" src=\"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@luizabraun?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Luiza Braun<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/breastfeeding?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<p>Much the same as learning to drive or getting fit, learning to breastfeed takes time, energy, physical and psychological resources, help, support, determination\u2026.all the things that learning any complex new skill requires. Personal resources such as these can become depleted in early family life due to the often-overwhelming nature of the arrival of a newborn baby in a family home. Breastfeeding frequently gets blamed when mothers are struggling to adjust to having a baby &#8211; the period sometimes known as the 4<sup>th<\/sup> trimester<sup>5<\/sup>, particularly in relation to a mother\u2019s fatigue and emotional distress<sup>6<\/sup>. This is perhaps because of its intimate relationship to maternal identity<sup>7<\/sup>, maternal body image and other factors such as breastfeeding being seen as inconvenient, difficult and anxiety-provoking<sup>8<\/sup>. So, when a woman overcomes these barriers to achieve her own breastfeeding goals she should be lauded, and breastfeeding <em>should<\/em> be celebrated.<\/p>\n<p>Nurses have a key role in normalizing breastfeeding, and supporting informed choice \u2013 nurses continue to be the most trusted profession in the UK<sup>9<\/sup> and, like all health care professionals, they have power and influence in their relationships with patients and clients<sup>10<\/sup> throughout the life-stage. Furthermore, the quality of nurses\u2019 communication skills have a significant impact on patient outcome<sup>11<\/sup>, and information, support and signposting relating to parental infant feeding decisions should adhere to <a href=\"https:\/\/cks.nice.org.uk\/topics\/breastfeeding-problems\/\">best practice guidelines<\/a>. The <a href=\"https:\/\/www.nmc.org.uk\/standards\/code\/\">Nursing and Midwifery Council<\/a> require nurses to promote health and apply evidence based practice, but for many nurses, it is easy to overlook breastfeeding as the <a href=\"https:\/\/www.gov.uk\/government\/publications\/commissioning-of-public-health-services-for-children\/early-years-high-impact-area-3-supporting-breastfeeding\">public health priority that it is<\/a>, but rather to engage in infant feeding conversations based on their own attitude to breastfeeding<sup>12<\/sup>, unaware of the significance a mother\u2019s infant feeding experiences can have on her long term physical and emotional health<sup>13<\/sup>.<\/p>\n<p>Nurses are in an ideal position to support non-judgmental, health-promoting, evidence-based conversations about breastfeeding using strategies such as <a href=\"https:\/\/www.makingeverycontactcount.co.uk\/\">Making Every Contact Count,<\/a> the principles of which are simple and effective, and can be incorporated into everyday practice encounters. To learn more about breastfeeding as a key public health topic, visit the free <a href=\"https:\/\/www.e-lfh.org.uk\/programmes\/all-our-health\/\">All Our Health: Best Start in Life e-learning session,<\/a> or visit <a href=\"https:\/\/waba.org.my\/wbw\/\">WABA<\/a> to find resources to support World Breastfeeding Week.<\/p>\n<p>References<\/p>\n<ol>\n<li>Rollins NC, Bhandari N, Hajeebhoy N, Horton S, Lutter CK, Martines JC, et al. Breastfeeding 2 Why invest, and what it will take to improve breastfeeding practices? [Internet]. Vol. 387, www.thelancet.com. 2016 [cited 2019 Sep 4]. Available from: www.thelancet.com<\/li>\n<li>Victora CG, Bahl R, Barros AJD, Fran\u00e7a VA, Horton S, Krasevec J, et al. Breastfeeding 1 Breastfeeding in the 21st century: epidemiology, mechanisms, and lifelong eff ect [Internet]. Vol. 387, www.thelancet.com. 2016 [cited 2020 Jan 17]. Available from: http:\/\/mics.<\/li>\n<li>Pokhrel S, Quigley MA, Fox-Rushby J, McCormick F, Williams A, Trueman P, et al. Potential economic impacts from improving breastfeeding rates in the UK. Arch Dis Child [Internet]. 2015 Apr [cited 2018 Nov 26];100(4):334\u201340. Available from: http:\/\/adc.bmj.com\/lookup\/doi\/10.1136\/archdischild-2014-306701<\/li>\n<li>Mcandrew F, Thompson J, Fellows L, Large A, Speed M, Renfrew MJ. UK Data Archive Study Number 7281-Infant Feeding Survey. 2010 [cited 2021 Jul 19]; Available from: www.ic.nhs.uk<\/li>\n<li>Savage JS. A Fourth Trimester Action Plan for Wellness. J Perinat Educ [Internet]. 2020 Apr 15 [cited 2021 Jul 15];29(2):103\u201312. Available from: https:\/\/connect.springerpub.com\/content\/sgrjpe\/29\/2\/103<\/li>\n<li>S C, N S, A D. Fatigue and breastfeeding: an inevitable partnership? J Hum Lact [Internet]. 2006 May [cited 2021 Jul 19];22(2):182\u20137. Available from: https:\/\/pubmed.ncbi.nlm.nih.gov\/16684906\/<\/li>\n<li>Williamson I, Leeming D, Lyttle S, Johnson S. \u2018It should be the most natural thing in the world\u2019: exploring first-time mothers\u2019 breastfeeding difficulties in the UK using audio-diaries and interviews. Matern Child Nutr [Internet]. 2012 Oct 1 [cited 2021 Jul 15];8(4):434\u201347. Available from: https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/j.1740-8709.2011.00328.x<\/li>\n<li>Brown A, Raynor P, Lee M. Healthcare professionals\u2019 and mothers\u2019 perceptions of factors that influence decisions to breastfeed or formula feed infants: a comparative study. J Adv Nurs [Internet]. 2011 Sep 1 [cited 2021 Jul 15];67(9):1993\u20132003. Available from: https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/j.1365-2648.2011.05647.x<\/li>\n<li>Pezaro SNS. The value nurses and midwives hold. https:\/\/doi.org\/1012968\/bjom202028122 [Internet]. 2020 Jan 9 [cited 2021 Jul 15];28(1):22. Available from: https:\/\/www.magonlinelibrary.com\/doi\/abs\/10.12968\/bjom.2020.28.1.22<\/li>\n<li>Evans EC. Exploring the Nuances of Nurse-Patient Interaction through Concept Analysis: Impact on Patient Satisfaction. http:\/\/dx.doi.org\/101177\/0894318415614904 [Internet]. 2015 Dec 11 [cited 2021 Jul 15];29(1):62\u201370. Available from: https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/0894318415614904<\/li>\n<li>O\u2019Hagan S, Manias E, Elder C, Pill J, Woodward-Kron R, McNamara T, et al. What counts as effective communication in nursing? Evidence from nurse educators\u2019 and clinicians\u2019 feedback on nurse interactions with simulated patients. J Adv Nurs [Internet]. 2014 Jun 1 [cited 2021 Jul 15];70(6):1344\u201355. Available from: https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/jan.12296<\/li>\n<li>Daneault S, Beaudry M, Godin G. Psychosocial Determinants of the Intention of Nurses and Dietitians to Recommend Breastfeeding. 2004.<\/li>\n<li>Brown A. What Do Women Lose if They Are Prevented From Meeting Their Breastfeeding Goals? Clin Lact [Internet]. 2018 Nov 1 [cited 2021 Jul 19];9(4):200\u20137. Available from: https:\/\/connect.springerpub.com\/content\/sgrcl\/9\/4\/200<\/li>\n<\/ol>\n<p><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Lizzie Ette, Lecturer in Nursing, University of Hull and PhD candidate, Edinburgh Napier University. @busygirlizzie The first week of August sees the return of the World Breastfeeding Week (WBW). Co-ordinated by the World Alliance for Breastfeeding Action (WABA) this event is usually well-known amongst midwifery and health visiting teams. However, WBW is perhaps less [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":424,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208],"tags":[],"class_list":["post-2201","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-womens-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog\" \/>\n<meta property=\"og:description\" content=\"By Lizzie Ette, Lecturer in Nursing, University of Hull and PhD candidate, Edinburgh Napier University. @busygirlizzie The first week of August sees the return of the World Breastfeeding Week (WBW). Co-ordinated by the World Alliance for Breastfeeding Action (WABA) this event is usually well-known amongst midwifery and health visiting teams. However, WBW is perhaps less [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Evidence-Based Nursing blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-01T17:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg\" \/>\n<meta name=\"author\" content=\"janewray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"janewray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/\"},\"author\":{\"name\":\"janewray\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#\\\/schema\\\/person\\\/73eae6480a5a0b5731d3997845ae91d1\"},\"headline\":\"Do nurses really need to celebrate World Breastfeeding Week?\",\"datePublished\":\"2021-08-01T17:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/\"},\"wordCount\":996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2021\\\/08\\\/LE-World-Breastfeeding-day-225x300.jpg\",\"articleSection\":{\"1\":\"Women's Health\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/\",\"name\":\"Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2021\\\/08\\\/LE-World-Breastfeeding-day-225x300.jpg\",\"datePublished\":\"2021-08-01T17:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2021\\\/08\\\/LE-World-Breastfeeding-day-225x300.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2021\\\/08\\\/LE-World-Breastfeeding-day-225x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/2021\\\/08\\\/01\\\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do nurses really need to celebrate World Breastfeeding Week?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/\",\"name\":\"Evidence-Based Nursing blog\",\"description\":\"Analysis and discussion of developments in Evidence-Based Nursing.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#organization\",\"name\":\"Evidence-Based Nursing blog\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2018\\\/04\\\/blog-logo-ebn.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/files\\\/2018\\\/04\\\/blog-logo-ebn.png\",\"width\":289,\"height\":34,\"caption\":\"Evidence-Based Nursing blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/#\\\/schema\\\/person\\\/73eae6480a5a0b5731d3997845ae91d1\",\"name\":\"janewray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g\",\"caption\":\"janewray\"},\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/ebn\\\/author\\\/janewray\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/","og_locale":"en_US","og_type":"article","og_title":"Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog","og_description":"By Lizzie Ette, Lecturer in Nursing, University of Hull and PhD candidate, Edinburgh Napier University. @busygirlizzie The first week of August sees the return of the World Breastfeeding Week (WBW). Co-ordinated by the World Alliance for Breastfeeding Action (WABA) this event is usually well-known amongst midwifery and health visiting teams. However, WBW is perhaps less [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/","og_site_name":"Evidence-Based Nursing blog","article_published_time":"2021-08-01T17:00:03+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg","type":"","width":"","height":""}],"author":"janewray","twitter_card":"summary_large_image","twitter_misc":{"Written by":"janewray","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/"},"author":{"name":"janewray","@id":"https:\/\/blogs.bmj.com\/ebn\/#\/schema\/person\/73eae6480a5a0b5731d3997845ae91d1"},"headline":"Do nurses really need to celebrate World Breastfeeding Week?","datePublished":"2021-08-01T17:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/"},"wordCount":996,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/ebn\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg","articleSection":{"1":"Women's Health"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/","url":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/","name":"Do nurses really need to celebrate World Breastfeeding Week? - Evidence-Based Nursing blog","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/ebn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg","datePublished":"2021-08-01T17:00:03+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#primaryimage","url":"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg","contentUrl":"https:\/\/blogs.bmj.com\/ebn\/files\/2021\/08\/LE-World-Breastfeeding-day-225x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/ebn\/2021\/08\/01\/do-nurses-really-need-to-celebrate-world-breastfeeding-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/ebn\/"},{"@type":"ListItem","position":2,"name":"Do nurses really need to celebrate World Breastfeeding Week?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/ebn\/#website","url":"https:\/\/blogs.bmj.com\/ebn\/","name":"Evidence-Based Nursing blog","description":"Analysis and discussion of developments in Evidence-Based Nursing.","publisher":{"@id":"https:\/\/blogs.bmj.com\/ebn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/ebn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/ebn\/#organization","name":"Evidence-Based Nursing blog","url":"https:\/\/blogs.bmj.com\/ebn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/ebn\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/ebn\/files\/2018\/04\/blog-logo-ebn.png","contentUrl":"https:\/\/blogs.bmj.com\/ebn\/files\/2018\/04\/blog-logo-ebn.png","width":289,"height":34,"caption":"Evidence-Based Nursing blog"},"image":{"@id":"https:\/\/blogs.bmj.com\/ebn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/ebn\/#\/schema\/person\/73eae6480a5a0b5731d3997845ae91d1","name":"janewray","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d3a4912f19a51c0d8e1a6d99291e5765fd992ab7b7c41d4b28a58e7dc930f1a?s=96&d=mm&r=g","caption":"janewray"},"url":"https:\/\/blogs.bmj.com\/ebn\/author\/janewray\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/posts\/2201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/users\/424"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/comments?post=2201"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/posts\/2201\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/media?parent=2201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/categories?post=2201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/ebn\/wp-json\/wp\/v2\/tags?post=2201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}