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Global health days

Tobacco Plain Packaging: To Brand or Not To Brand

31 May, 16 | by BMJ

Felix Hernandez - croppedRahaghi - cropped



By Felix Hernandez and Franck Rahaghi

As we try to convince a patient to quit smoking after 60 years he quickly reminds us that in “his time” macho cowboys and cool camels advertised cigarettes on the television. With the many restrictions placed on tobacco advertising, the package has become the main vehicle for advertising. more…

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