{"id":822,"date":"2009-09-18T14:38:01","date_gmt":"2009-09-18T13:38:01","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=822"},"modified":"2009-09-21T12:00:08","modified_gmt":"2009-09-21T11:00:08","slug":"helen-macdonald-on-panorama-special-swine-flu","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/","title":{"rendered":"Helen Macdonald on Panorama Special; swine flu"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left\" src=\"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg\" alt=\"Helen Macdonald\" width=\"160\" height=\"110\" \/>The BBC trailed it as <a href=\"http:\/\/www.bbc.co.uk\/swineflu\">everything you need to know about swine flu<\/a>. The title probably raised my expectations too high.<\/p>\n<p>A street poll near the start of the programme showed that the public were a bit confused about who was at the most risk of swine flu, so it seemed the programme had some scope to educate viewers; and it did feel a bit like a government broadcast, or a school education film. Three presenters travelled the world to \u201cexpose the myths and the dangers of swine flu,\u201d interviewing \u201cswine flu survivors and the relatives of its young victims\u201d.<!--more--><\/p>\n<p>The take home message was that the vast majority of cases are mild and a mere inconvenience; it is not as serious as the last three pandemics of 1918, 1957, and 1968 (unless it combines with another virus); and we will all get it over the next few years.<\/p>\n<p>The visual effects were more memorable than much of the content, opening with holiday programme style shots of Brighton\u2019s idyllic food market and Australian beaches. Later there were futuristic lab shots, and a few minutes tracking the journey of a flu jab from egg to vial around a vaccine factory.<\/p>\n<p><strong>What will the public remember?<\/strong><\/p>\n<p>It felt like the programme\u2019s creators had tried to broadcast something balanced.<\/p>\n<p>Experts&#8217; advice was interspersed with personal experiences of swine flu, and I was left wondering what viewers will remember more; the slightly dull and reassuring facts spoken by bland-faced experts, or the emotive interviews with a handful of patients and relatives for whom swine flu has caused devastation.<\/p>\n<p>The programme was split into sections, each underpinned by largely reassuring messages. I was less sure about the slightly gross slow motion sneeze, pulsating virus image and squelching noise, which signalled the end of a section.<\/p>\n<p><strong>What might doctors remember?<\/strong><\/p>\n<p>\u201cThe disease isn\u2019t a killer. But it can kill people.\u201d (Sir Liam Donaldson, Chief Medical Officer on death and swine flu.) That is what I\u2019ll remember &#8211; a handy catchphrase for A&amp;E, a post-take ward or a GP surgery? Australian paediatrician Professor Booy made a similar point. He\u00a0said most people would have a mild illness \u201cbut we cannot predict, we just don\u2019t have a blood test, we just do not know how to tell you, whether you are going to be the severe one.\u201d<\/p>\n<p><strong>What they covered (or didn\u2019t)<\/strong><\/p>\n<p>Much of the programme concentrated on the science and planning for swine flu, perhaps missing a chance for clearer practical pointers. I found the sections on GPs and diagnosis, call centres and tamiflu advice, quite confusing.<\/p>\n<p>I wouldn&#8217;t have\u00a0known what to watch out for (particularly worrying symptoms of other serious differential diagnoses), when to call\u00a0the helpline; when to call the doctor; and who should take antivirals. There was talk of \u201cvulnerable groups\u201d and risks and benefits of tamiflu, but it was only the researcher discussing the side effects of tamiflu in children that produced a clear statement about numbers need to harm (vomiting) with tamiflu.\u00a0<\/p>\n<p>Some snippets of information addressed common misconceptions &#8211;\u00a0that the virus is not caught from swine and that masks are helpful\u00a0for the public.<\/p>\n<p>The programme travelled to Australia to explore what the UK could learn from that country as it emerges from\u00a0its flu season (<a href=\"http:\/\/www.bmj.com\/cgi\/content\/full\/339\/aug18_1\/b3317\">similar in content to a recent BMJ feature<\/a>). Despite having a population one third of the size of the UK\u2019s they have had twice as many deaths. The spotlight fell on intensive care and Australian doctors described seeing young, healthy people seriously ill.<\/p>\n<p>Difficult questions about the UK intensive care services\u2019 ability to cope fell to a slightly hesitant Liam Donaldson, who offered calming words on plans to double capacity, and get more staff, although he was not very precise about a timeline.<\/p>\n<p>The programme touched on extra-corporeal membrane oxygenation (ECMO) for severe respiratory problems in intensive care. They included the story of the pregnant Scottish women, Sharon Pentleton, who was flown to Sweden because the only UK centre was full. There were two ECMO issues. Firstly, how good is ECMO? Anecdotal advice from Australian experts, and some <a href=\"http:\/\/www.thelancet.com\/journals\/lancet\/article\/PIIS0140-6736(09)61069-2\/fulltext\">new research<\/a> published in the Lancet, seemed to tip the programme in favour of the treatment. The second questions is how much of it can the UK provide? Currently there are 20 machines in the UK,\u00a0compared with\u00a0a similar number in Sydney alone (population 4 million).<\/p>\n<p>Finally they reported on vaccine plans and its safety. The program drew on a personal account of a terrible experience; the story of an American, Sandy Barnes, who was paralysed by Guillain-Barre syndrome in 1976, following\u00a0being vaccinated against\u00a0swine flu. In the US, 40 million people got the jab and there were 400 cases of Guillain-Barre syndrome, although\u00a0the link between the two is not well understood. The message for viewers was that huge trials are required to test for rare side effects, and there isn\u2019t time to do them.\u00a0<\/p>\n<p>Sir Liam Donaldson offered some reassurance that the 2009 swine flu vaccine was just a minor modification to the existing H5N1 vaccination, which has been well tested &#8211; so they do not expect problems.<\/p>\n<p>Whether people will take it seemed unclear. In Australia the programme featured one of the first families in the world to be vaccinated. But footage with pregnant UK mums revealed that none of them would have the vaccine. Evidence already exists suggesting health workers may not have the vaccine.\u00a0Given the possible\u00a0poor uptake\u00a0and suggestions\u00a0that one shot of the vaccine\u00a0could provide immunity, has the UK ordered too much vaccine?<\/p>\n<p><a href=\"http:\/\/www.bbc.co.uk\/swineflu\">www.bbc.co.uk\/swineflu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BBC trailed it as everything you need to know about swine flu. The title probably raised my expectations too high. A street poll near the start of the programme [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1306,1412,1108],"class_list":["post-822","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bbc","tag-panorama","tag-swine-flu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helen Macdonald on Panorama Special; swine flu - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helen Macdonald on Panorama Special; swine flu - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The BBC trailed it as everything you need to know about swine flu. The title probably raised my expectations too high. A street poll near the start of the programme [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-18T13:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-09-21T11:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg\" \/>\n<meta name=\"author\" content=\"julietwalker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"julietwalker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/\"},\"author\":{\"name\":\"julietwalker\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/373707d32533c2cbca204980b8cd3493\"},\"headline\":\"Helen Macdonald on Panorama Special; swine flu\",\"datePublished\":\"2009-09-18T13:38:01+00:00\",\"dateModified\":\"2009-09-21T11:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/\"},\"wordCount\":944,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/helenmacdonald.jpg\",\"keywords\":[\"BBC\",\"Panorama\",\"Swine flu\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/\",\"name\":\"Helen Macdonald on Panorama Special; swine flu - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/helenmacdonald.jpg\",\"datePublished\":\"2009-09-18T13:38:01+00:00\",\"dateModified\":\"2009-09-21T11:00:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/helenmacdonald.jpg\",\"contentUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/helenmacdonald.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/09\\\/18\\\/helen-macdonald-on-panorama-special-swine-flu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helen Macdonald on Panorama Special; swine flu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/373707d32533c2cbca204980b8cd3493\",\"name\":\"julietwalker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"caption\":\"julietwalker\"},\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/julietwalker\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helen Macdonald on Panorama Special; swine flu - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/","og_locale":"en_US","og_type":"article","og_title":"Helen Macdonald on Panorama Special; swine flu - The BMJ","og_description":"The BBC trailed it as everything you need to know about swine flu. The title probably raised my expectations too high. A street poll near the start of the programme [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2009-09-18T13:38:01+00:00","article_modified_time":"2009-09-21T11:00:08+00:00","og_image":[{"url":"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg","type":"","width":"","height":""}],"author":"julietwalker","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"julietwalker","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/"},"author":{"name":"julietwalker","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/373707d32533c2cbca204980b8cd3493"},"headline":"Helen Macdonald on Panorama Special; swine flu","datePublished":"2009-09-18T13:38:01+00:00","dateModified":"2009-09-21T11:00:08+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/"},"wordCount":944,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg","keywords":["BBC","Panorama","Swine flu"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/","url":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/","name":"Helen Macdonald on Panorama Special; swine flu - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg","datePublished":"2009-09-18T13:38:01+00:00","dateModified":"2009-09-21T11:00:08+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#primaryimage","url":"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg","contentUrl":"http:\/\/www.bmj.com\/channels\/icons\/helenmacdonald.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/09\/18\/helen-macdonald-on-panorama-special-swine-flu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Helen Macdonald on Panorama Special; swine flu"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/373707d32533c2cbca204980b8cd3493","name":"julietwalker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","caption":"julietwalker"},"url":"https:\/\/blogs.bmj.com\/bmj\/author\/julietwalker\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}