{"id":786,"date":"2009-08-12T15:05:39","date_gmt":"2009-08-12T14:05:39","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=786"},"modified":"2009-08-12T16:47:33","modified_gmt":"2009-08-12T15:47:33","slug":"dr-mark-cobain-on-understanding-cardiovascular-risk","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/","title":{"rendered":"Mark Cobain on understanding cardiovascular risk"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left\" src=\"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg\" alt=\"\" width=\"160\" height=\"110\" \/>Amidst all the debate regarding CVD risk scores, Rod Jackson\u2019s recent editorial \u2018QRISK or Framingham for predicting cardiovascular risk?\u2019\u00a0 evaluated the usefulness of two risk scores: QRISK and Framingham.\u00a0 It is worth recalling that it is nearly twenty years since Framingham, the UK\u2019s most widely used risk score was developed. Is it time we reassess how we measure CVD risk?<\/p>\n<p><!--more-->With the emergence of high quality datasets in other countries there has been a move towards the development of region or country-specific CVD risk scores (such as the European SCORE project and the UK Q-RISK function).<\/p>\n<p>These new risk scores have their pros and cons. However, as with all risk scores, they face a common problem \u2013 how to motivate people to take action and reduce their risk.<\/p>\n<p>The notion that someone is at \u2018low\u2019 or \u2018moderate\u2019 risk when their risk is &lt;20% makes sense in the context of cost effective drug treatment, but this risk threshold has no biological meaning.<\/p>\n<p>Everyone in young and mid-life will benefit from maintaining or lowering blood pressure and cholesterol, quitting smoking and avoiding diabetes. The danger is that absolute risk levels below 20% are communicated as \u2018low\u2019 or \u2018moderate\u2019 risk can lead to false reassurance or a \u2018certificate of good health\u2019.<\/p>\n<p>We incorporated Heart Age into the most recent CVD risk function publication from the Framingham Study. Heart Age is the age at which the estimated risk would be considered normal (the absolute risk associated with normal risk factors for the age). We find people are more likely to understand their absolute risk if it is presented to them as an age, especially in individuals (typically &lt;20%) with a higher level of modifiable risk factors.<\/p>\n<p>It is important to identify which risk scores best estimate absolute risk in the UK as important treatment decisions are made which have consequences for the individual and the public purse. However, no matter which function we choose, the same \u2018modifiable risk factors\u2019 are incorporated and we should not forget that unless we help people across the continuum of risk to understand and act to make changes to these risk factors the bills will keep rolling in.<\/p>\n<p><em><strong>Dr Mark Cobain<\/strong>, works for Unilever as a research platform director for Nutrition and Health and conducts research into risk communication and perception. He has worked with the Framingham Heart Study data to develop communication tools for CVD primary prevention (Heart Age: <\/em><a href=\"http:\/\/www.florahearts.com\"><em>www.florahearts.com<\/em><\/a><em>) in collaboration with investigators from Boston University.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst all the debate regarding CVD risk scores, Rod Jackson\u2019s recent editorial \u2018QRISK or Framingham for predicting cardiovascular risk?\u2019\u00a0 evaluated the usefulness of two risk scores: QRISK and Framingham.\u00a0 It [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[1346,1348,1347],"class_list":["post-786","post","type-post","status-publish","format-standard","hentry","category-guest-bloggers","tag-cvd-risk-scores","tag-framingham-heart-study","tag-qrisk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Cobain on understanding cardiovascular risk  - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Cobain on understanding cardiovascular risk  - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Amidst all the debate regarding CVD risk scores, Rod Jackson\u2019s recent editorial \u2018QRISK or Framingham for predicting cardiovascular risk?\u2019\u00a0 evaluated the usefulness of two risk scores: QRISK and Framingham.\u00a0 It [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-12T14:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-08-12T15:47:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg\" \/>\n<meta name=\"author\" content=\"julietwalker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"julietwalker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/\"},\"author\":{\"name\":\"julietwalker\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/373707d32533c2cbca204980b8cd3493\"},\"headline\":\"Mark Cobain on understanding cardiovascular risk\",\"datePublished\":\"2009-08-12T14:05:39+00:00\",\"dateModified\":\"2009-08-12T15:47:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/\"},\"wordCount\":417,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/mark_cobain.jpg\",\"keywords\":[\"CVD risk scores\",\"Framingham heart study\",\"QRISK\"],\"articleSection\":[\"Guest writers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/\",\"name\":\"Mark Cobain on understanding cardiovascular risk - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/mark_cobain.jpg\",\"datePublished\":\"2009-08-12T14:05:39+00:00\",\"dateModified\":\"2009-08-12T15:47:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/mark_cobain.jpg\",\"contentUrl\":\"http:\\\/\\\/www.bmj.com\\\/channels\\\/icons\\\/mark_cobain.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2009\\\/08\\\/12\\\/dr-mark-cobain-on-understanding-cardiovascular-risk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mark Cobain on understanding cardiovascular risk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/373707d32533c2cbca204980b8cd3493\",\"name\":\"julietwalker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g\",\"caption\":\"julietwalker\"},\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/julietwalker\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mark Cobain on understanding cardiovascular risk  - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/","og_locale":"en_US","og_type":"article","og_title":"Mark Cobain on understanding cardiovascular risk  - The BMJ","og_description":"Amidst all the debate regarding CVD risk scores, Rod Jackson\u2019s recent editorial \u2018QRISK or Framingham for predicting cardiovascular risk?\u2019\u00a0 evaluated the usefulness of two risk scores: QRISK and Framingham.\u00a0 It [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2009-08-12T14:05:39+00:00","article_modified_time":"2009-08-12T15:47:33+00:00","og_image":[{"url":"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg","type":"","width":"","height":""}],"author":"julietwalker","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"julietwalker","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/"},"author":{"name":"julietwalker","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/373707d32533c2cbca204980b8cd3493"},"headline":"Mark Cobain on understanding cardiovascular risk","datePublished":"2009-08-12T14:05:39+00:00","dateModified":"2009-08-12T15:47:33+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/"},"wordCount":417,"commentCount":2,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg","keywords":["CVD risk scores","Framingham heart study","QRISK"],"articleSection":["Guest writers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/","url":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/","name":"Mark Cobain on understanding cardiovascular risk - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg","datePublished":"2009-08-12T14:05:39+00:00","dateModified":"2009-08-12T15:47:33+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#primaryimage","url":"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg","contentUrl":"http:\/\/www.bmj.com\/channels\/icons\/mark_cobain.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2009\/08\/12\/dr-mark-cobain-on-understanding-cardiovascular-risk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Mark Cobain on understanding cardiovascular risk"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/373707d32533c2cbca204980b8cd3493","name":"julietwalker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34f10b717c81464cc7a2879c84cd30078f63b5a901e12905a02abd9d1ea9ec90?s=96&d=mm&r=g","caption":"julietwalker"},"url":"https:\/\/blogs.bmj.com\/bmj\/author\/julietwalker\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=786"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/786\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}