{"id":6685,"date":"2011-01-18T16:16:58","date_gmt":"2011-01-18T15:16:58","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=6685"},"modified":"2011-01-18T16:16:58","modified_gmt":"2011-01-18T15:16:58","slug":"douglas-noble-on-the-public-health-white-paper","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/","title":{"rendered":"Douglas Noble on the public health white paper"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left\" src=\"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg\" alt=\"douglas noble\" width=\"160\" height=\"110\" \/>Last week the <a href=\"http:\/\/www.bma.org.uk\/healthcare_policy\/public_health_white_paper\/phwpevent.jsp\">British Medical Association hosted a listening event<\/a> for over 200 public health professionals, including representatives from various public health bodies (Faculty of Public Health, Royal Society for Public Health, UK Public Health Association, Chartered Institute for Environmental Health, Association of Directors of Public Health and Royal College of Nursing).\u00a0\u00a0<!--more--><\/p>\n<p>The impetus for the conference was the release of the recent <a href=\"http:\/\/www.dh.gov.uk\/en\/Publichealth\/Healthyliveshealthypeople\/index.htm\">public health white paper<\/a> which, while only a consultation document, is likely to result in a major restructuring of the public health service.\u00a0\u00a0<\/p>\n<p>Parliamentary under secretary of state for public health, <a href=\"http:\/\/www.dh.gov.uk\/en\/Aboutus\/MinistersandDepartmentLeaders\/Ministers\/Ministersbiography\/DH_116280\">Anne Milton<\/a>, opened the conference with a rousing speech in which\u00a0she said: \u00a0&#8220;cuts to public health (jobs) should not be happening.&#8221;\u00a0\u00a0 This was music to the ears of most, if not somewhat hard to believe given the on-going controversy about redundancy of public health specialists in primary care trusts.\u00a0<\/p>\n<p>The political rhetoric was impressive, calling for power to be put back to local communities, for decisions for health to be based on intention not instruction, and a determined stance that public health was everyone\u2019s business and everyone\u2019s responsibility.\u00a0 All seemed well until it was pointed out by one of the delegates that if public health is everyone\u2019s business, then\u00a0how do we stop everyone getting their hands on the ring-fenced public health budget.\u00a0 This question encapsulates the fears of the public health profession.\u00a0<\/p>\n<p>Laudably, the government appears to be giving a clear, central mandate for public health specialists \u2013 independence, ring-fenced budgets and support for a highly skilled professional workforce.\u00a0 However, in the same breath it is very clear they won\u2019t interfere with the means by which this happens locally \u2013 an ideological certainty of the coalition government.\u00a0 And this is where the journey into tiger country begins.\u00a0<\/p>\n<p>On the one hand you could say that public health specialists are being thrown the opportunity of a generation to lead councils, GPs, the NHS and allied sectors in the ways of population health, evidence-based policy and healthcare public health commissioning.\u00a0 But, is this realistic given that most public health specialists face being transplanted from primary care trusts to local authorities?\u00a0 An environment where non-public health specialists working on public health agendas already exist?<\/p>\n<p>To complicate matters further, the public health specialist workforce is not tightly defined.\u00a0 It\u2019s fairly clear who\u2019s an ophthalmic surgeon and who\u2019s not, and there are few employers who would commission the gouging out of cataracts to displaced health service managers, local government hacks, or untested private providers \u2013 even if they\u2019re salaries were allegedly lower.\u00a0 Yet in public health the boundaries are distinctly blurred and legitimate fears exist about how the new GP commissioners will regard (and recognise) the true public health specialist.\u00a0<\/p>\n<p>No doubt public health specialists have their work cut out for them to justify their existence and capitalise on the clear support central government has for them.\u00a0 How they fare amongst the tigers is yet to be seen.<\/p>\n<p><em><strong>Douglas Noble <\/strong>has worked in surgery, emergency medicine, public health and for WHO. From 2006 to 2008 he was clinical adviser to the chief medical officer for England.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week the British Medical Association hosted a listening event for over 200 public health professionals, including representatives from various public health bodies (Faculty of Public Health, Royal Society for [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1576],"tags":[1939,1965],"class_list":["post-6685","post","type-post","status-publish","format-standard","hentry","category-douglas-noble","tag-nhs-reforms","tag-public-health-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douglas Noble on the public health white paper - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Douglas Noble on the public health white paper - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Last week the British Medical Association hosted a listening event for over 200 public health professionals, including representatives from various public health bodies (Faculty of Public Health, Royal Society for [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-18T15:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Douglas Noble on the public health white paper\",\"datePublished\":\"2011-01-18T15:16:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/\"},\"wordCount\":527,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/columns\\\/icons\\\/douglas_noble.jpg\",\"keywords\":[\"NHS reforms\",\"public health white paper\"],\"articleSection\":[\"Douglas Noble\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/\",\"name\":\"Douglas Noble on the public health white paper - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/columns\\\/icons\\\/douglas_noble.jpg\",\"datePublished\":\"2011-01-18T15:16:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.bmj.com\\\/columns\\\/icons\\\/douglas_noble.jpg\",\"contentUrl\":\"http:\\\/\\\/www.bmj.com\\\/columns\\\/icons\\\/douglas_noble.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2011\\\/01\\\/18\\\/douglas-noble-on-the-public-health-white-paper\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Douglas Noble on the public health white paper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Douglas Noble on the public health white paper - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/","og_locale":"en_US","og_type":"article","og_title":"Douglas Noble on the public health white paper - The BMJ","og_description":"Last week the British Medical Association hosted a listening event for over 200 public health professionals, including representatives from various public health bodies (Faculty of Public Health, Royal Society for [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2011-01-18T15:16:58+00:00","og_image":[{"url":"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Douglas Noble on the public health white paper","datePublished":"2011-01-18T15:16:58+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/"},"wordCount":527,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg","keywords":["NHS reforms","public health white paper"],"articleSection":["Douglas Noble"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/","url":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/","name":"Douglas Noble on the public health white paper - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg","datePublished":"2011-01-18T15:16:58+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#primaryimage","url":"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg","contentUrl":"http:\/\/www.bmj.com\/columns\/icons\/douglas_noble.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2011\/01\/18\/douglas-noble-on-the-public-health-white-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Douglas Noble on the public health white paper"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/6685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=6685"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/6685\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=6685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=6685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=6685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}