{"id":5487,"date":"2010-11-05T15:26:35","date_gmt":"2010-11-05T14:26:35","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=5487"},"modified":"2010-11-08T12:35:58","modified_gmt":"2010-11-08T11:35:58","slug":"domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/","title":{"rendered":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg\" alt=\"Domhnall Macauley\" width=\"162\" height=\"110\" align=\"left\" \/>Ambling along a New York street,\u00a0 a poster grabbed me by the throat. A young woman with a mastectomy scar and pregnant.* \u201cBreast cancer is not a pink ribbon,\u201d it said. And, of course, they are right. But, the stark realism jarred. Breast cancer charities have been very successful with their society balls, pink ribbon days, fun runs, and mass bikini walks. They glamorise breast cancer to the point where the charity is almost dissociated from the disease. The ribbons are a desirable fashion statement, their events peppered with celebrities; they are the place to be if you want to be photographed with the glitterati. Their cause is much more trendy than stroke, Parkinson\u2019s disease, dementia, and all those other diseases linked to dreary old folk.\u00a0<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/site\/blog\/icons\/scar_project.jpg\" alt=\"scar project poster\" width=\"160\" height=\"110\" align=\"left\" \/>This was\u00a0a picture that captured the misery of the disease, how indiscriminately it picks women off the street, and not just other women of a certain age. And not too far from the truth, for breast cancer doesn\u2019t spare young and beautiful women.<\/p>\n<p>Having been mugged by medicine on the sidewalk, I was shaken. Unexpected, out of context,\u00a0 discordant. But, why, as a doctor, should it affect me? Medicine is life. But, on this occasion, the reality of disease had escaped from the consulting room, and without the usual professional defences, it was scary. In the street I was just a citizen. Was it because we\u00a0prefer disease to be distant &#8211; packaged away as something for others. Billboards of geriatrics are easier to take &#8211; no one ever thinks of themselves as being old and so it doesn\u2019t impact.<\/p>\n<p>So is it right to use this image? Was this manipulation, marketing, mind management or is it a justifiable reminder of what this disease really means. It was an uncomfortable intrusion into my comfortable day. I even went back to photograph the billboard. It haunted me. It wasn\u2019t a charity poster- it promoted a photographic exhibition, the <a href=\"http:\/\/www.thescarproject.org\/exhibition.html\">Scar project Surviving Cancer<\/a>. Absolute Reality. They got me. And it will get you too.<\/p>\n<p><strong>Domhnall Macauley<\/strong> is primary care editor, <em>BMJ<\/em><\/p>\n<p><em>*A factual error occured in an earlier version of this blog. The author stated that the photo was of a young woman with a mastectomy scar and ascites. This has been corrected as she was pregnant.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambling along a New York street,\u00a0 a poster grabbed me by the throat. A young woman with a mastectomy scar and pregnant.* \u201cBreast cancer is not a pink ribbon,\u201d it [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-5487","post","type-post","status-publish","format-standard","hentry","category-domhnall-macauley"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Ambling along a New York street,\u00a0 a poster grabbed me by the throat. A young woman with a mastectomy scar and pregnant.* \u201cBreast cancer is not a pink ribbon,\u201d it [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-05T14:26:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-08T11:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality.\",\"datePublished\":\"2010-11-05T14:26:35+00:00\",\"dateModified\":\"2010-11-08T11:35:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/\"},\"wordCount\":395,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/domhnall.jpg\",\"articleSection\":[\"Domhnall MacAuley\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/\",\"name\":\"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/domhnall.jpg\",\"datePublished\":\"2010-11-05T14:26:35+00:00\",\"dateModified\":\"2010-11-08T11:35:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/domhnall.jpg\",\"contentUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/domhnall.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/11\\\/05\\\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/","og_locale":"en_US","og_type":"article","og_title":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ","og_description":"Ambling along a New York street,\u00a0 a poster grabbed me by the throat. A young woman with a mastectomy scar and pregnant.* \u201cBreast cancer is not a pink ribbon,\u201d it [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2010-11-05T14:26:35+00:00","article_modified_time":"2010-11-08T11:35:58+00:00","og_image":[{"url":"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality.","datePublished":"2010-11-05T14:26:35+00:00","dateModified":"2010-11-08T11:35:58+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/"},"wordCount":395,"commentCount":14,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg","articleSection":["Domhnall MacAuley"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/","url":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/","name":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality. - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg","datePublished":"2010-11-05T14:26:35+00:00","dateModified":"2010-11-08T11:35:58+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#primaryimage","url":"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg","contentUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/domhnall.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/11\/05\/domhnall-macauley-the-scar-project-surviving-cancer-absolute-reality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Domhnall MacAuley: The SCAR project. Surviving cancer. Absolute reality."}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/5487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=5487"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/5487\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=5487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=5487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=5487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}