{"id":50562,"date":"2021-07-05T12:51:34","date_gmt":"2021-07-05T11:51:34","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=50562"},"modified":"2021-07-06T16:49:14","modified_gmt":"2021-07-06T15:49:14","slug":"alcohol-health-labelling-is-needed-urgently-the-government-must-act","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2021\/07\/05\/alcohol-health-labelling-is-needed-urgently-the-government-must-act\/","title":{"rendered":"Alcohol health labelling is needed urgently\u2014the Government must act"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you take a look inside your kitchen cupboard, you will find that your tins of beans and bags of rice all display food labels telling you everything you need to know about what lurks beneath the wrapper: from ingredients to sugar content. Even a <\/span><a href=\"https:\/\/www.gov.uk\/guidance\/food-standards-labelling-durability-and-composition#bottled-water\"><span style=\"font-weight: 400\">bottle of mineral water<\/span><\/a><span style=\"font-weight: 400\"> must display its chemical composition. There are also <\/span><a href=\"https:\/\/www.gov.uk\/food-labelling-and-packaging\/food-and-drink-warnings\"><span style=\"font-weight: 400\">required warnings<\/span><\/a><span style=\"font-weight: 400\"> for certain ingredients such as Carmoisine (&#8220;May have an adverse effect on activity and attention in children&#8221;) or Polyols (&#8220;Excessive consumption may cause a laxative effect&#8221;). Yet for alcohol\u2014a product linked more than 200 health conditions, including seven types of cancer\u2014no such warning is compulsory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alcohol labelling remains woefully inadequate. Alcoholic drinks are only required to display the volume and strength (in ABV) and common allergens. Information on nutritional values (including calories), ingredients, or health warnings is not required and is therefore largely absent from labels.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alcohol\u2019s exemption from labelling rules puts drinkers\u2019 health at jeopardy. Without knowing what is in your drink, how is a person expected to make informed decisions about what, and how much, to consume? Inadequate labelling means that most of us are unaware that some alcohol products contain <\/span><a href=\"http:\/\/www.actiononsugar.org\/media\/actiononsugar\/Alcohol-Survey-Report.pdf\"><span style=\"font-weight: 400\">more than 100% of your recommended daily sugar intake<\/span><\/a><span style=\"font-weight: 400\">, or that some cocktails contain the <\/span><a href=\"https:\/\/www.rsph.org.uk\/our-work\/policy\/drugs\/alcohol-calorie-labelling-.html\"><span style=\"font-weight: 400\">same number of calories as a cheeseburger<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only do the public have a right to know what is in their drink, they also want to know. A recent <\/span><a href=\"https:\/\/ahauk.org\/news\/great-british-public-and-leading-health-experts-back-changes-to-alcohol-labelling\/\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> conducted by YouGov found that 75% of people want the number of units in a product on alcohol labels, 61% want calorie information, and 53% want the amount of sugar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Previous <\/span><a href=\"https:\/\/ahauk.org\/wp-content\/uploads\/2018\/11\/AHA_How-we-drink-what-we-think_2018_FINAL.pdf\"><span style=\"font-weight: 400\">research<\/span><\/a><span style=\"font-weight: 400\"> from the Alcohol Health Alliance also found that only one in five people know the Chief Medical Officers\u2019 drinking guidelines, and only one in ten can spontaneously identify cancer as a health consequence of alcohol. Alcohol labels are an effective tool to change that: a <\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32171107\/\"><span style=\"font-weight: 400\">study<\/span><\/a><span style=\"font-weight: 400\"> in Canada showed that consumers exposed to health warnings on labels were three times more likely to be aware of the drinking guidelines, and were also more likely to know about the link between alcohol and cancer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Public Health England\u2019s comprehensive <\/span><a href=\"https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/733108\/alcohol_public_health_burden_evidence_review_update_2018.pdf\"><span style=\"font-weight: 400\">evidence review<\/span><\/a><span style=\"font-weight: 400\"> on alcohol harm in 2016 confirmed that alcohol product labelling can increase consumer awareness and knowledge. Better labelling and the need for transparency may also encourage the alcohol industry to create less harmful drink recipes, as it has done in the food industry. A <\/span><a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0222773\"><span style=\"font-weight: 400\">UK study<\/span><\/a><span style=\"font-weight: 400\"> found that items from restaurants with in-store menu labelling on food had on average 45% less fat and 60% less salt than items from other restaurants.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ahead of the Government\u2019s consultation on calorie labelling this summer, the Alcohol Health Alliance <\/span><a href=\"https:\/\/ahauk.org\/wp-content\/uploads\/2021\/05\/Joint-letter-on-alcohol-labelling-to-Matt-Hancock-1.pdf\"><span style=\"font-weight: 400\">wrote to the then Health Secretary, Matt Hancock<\/span><\/a><span style=\"font-weight: 400\"> in support of the inclusion of calorie content and health information on labels. The letter was signed by 94 leading health bodies, academics and Parliamentarians.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We need the Government to press on with bringing in new rules for alcohol labelling with the same vigour it has shown for changes to food labelling. We are already disappointed by <\/span><a href=\"https:\/\/www.dailymail.co.uk\/news\/article-9567189\/Pubs-NOT-forced-list-calories-booze-Government-drops-obesity-busting-plan.html\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that alcoholic drinks may be exempt from upcoming changes to include calories on restaurant menus\u2014we cannot afford to keep treating a product that is linked to 80 deaths a day in the UK so favourably.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Legislation is needed if we expect a change. The current voluntary system of alcohol labelling is not working. Despite the Government\u2019s efforts to encourage alcohol producers to reflect the drinking guidelines on labels, <\/span><a href=\"https:\/\/ahauk.org\/wp-content\/uploads\/2020\/08\/DRINKING-IN-THE-DARK.pdf\"><span style=\"font-weight: 400\">research<\/span><\/a><span style=\"font-weight: 400\"> by the Alcohol Health Alliance shows that more than 70% of the labels reviewed did not include the up-to-date guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We must empower consumers with the knowledge they need to make informed decisions when it comes to their health. The Government must seize this opportunity to introduce calorie labelling, health warnings, and product information onto alcohol containers. It is our right to know what is in our drink.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\"><strong>Ian Gilmore<\/strong>, Chair of the Alcohol Health Alliance and Director of the Liverpool Centre for Alcohol Research.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\"><strong>Megan Griffiths<\/strong>, Communications Manager, Alcohol Health Alliance.<\/span><\/i><\/p>\n<p><em><strong>Competing interests<\/strong>: none declared<\/em>.<\/p>\n<p><span style=\"font-weight: 400\">The <a href=\"http:\/\/www.ahauk.org\">Alcohol Health Alliance (AHA)<\/a> is a coalition of 50 health and alcohol organisations who share a common interest in reducing alcohol-related harm, and who campaign for evidence-based policies to reduce this harm. Members include medical royal colleges, charities, patient representatives and alcohol health campaigners.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you take a look inside your kitchen cupboard, you will find that your tins of beans and bags of rice all display food labels telling you everything you need [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2021\/07\/05\/alcohol-health-labelling-is-needed-urgently-the-government-must-act\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":66,"featured_media":45269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-50562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-bloggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alcohol health labelling is needed urgently\u2014the Government must act - 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