{"id":46349,"date":"2019-12-31T12:14:17","date_gmt":"2019-12-31T11:14:17","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=46349"},"modified":"2020-01-27T14:41:17","modified_gmt":"2020-01-27T13:41:17","slug":"richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/","title":{"rendered":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith_2014.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38121\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith_2014.jpg\" alt=\"\" width=\"169\" height=\"126\" \/><\/a><span style=\"font-weight: 400\">I\u2019d better start with a confession. I must have flown the Atlantic 300 times. I\u2019ve been multiple times to New Zealand and Australia and have flown often to Japan, China, South Asia, Africa, and South America. I\u2019ve flown to Madrid for lunch. Worse, for probably 10 years of that flying, I knew that the world was close to disaster from the climate emergency. But now I\u2019ve stopped flying\u2014except to Mexico to see my son, daughter in law, and grandchildren. (There\u2019s always an exception, you hypocrite.)<\/span><\/p>\n<p><span style=\"font-weight: 400\">My excuse for the past 10 years of my flying was that I was working in global health. \u201cYou can\u2019t,\u201d I would argue, \u201csit in a basement in Clapham and do global health.\u201d But now I think that you mostly can: four recent experiences have made me think this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The first experience was chairing a meeting at Chatham House in London.<\/span> <span style=\"font-weight: 400\">Chatham House (it of the famous rule) is also known as the Royal Institute of International Affairs and, as its name implies, hosts many international meetings. It has invested in communication technology, and while some of us sat around a table in London people joined us on a large screen from all over the world. We could see and hear them easily, and they could see and hear us easily. The meeting went on for most of the day and worked well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The next day I attended the steering committee of a trial that has been conducted in Pakistan, Bangladesh, and Sri Lanka and coordinated by a team from Singapore. The trial is funded by the Medical Research Council, the Wellcome Trust, and the Department for International Development. We have met annually some five or six times already, always in London apart from one meeting in Sri Lanka. We know each other well, and we could easily, I reflected during the meeting, have met electronically. There were about 14 people at the meeting, nine from Asia, four from Britain, and one from Sweden. (The Swede knows Greta Thunberg\u2019s parents, introduced me to the Swedish word<\/span> <i><span style=\"font-weight: 400\">flygskam<\/span><\/i><span style=\"font-weight: 400\"> (flight shame), and told me he had taken a holiday with other Swedes that took them by a chartered train around Southern Europe.) The cost of the meeting must have been about \u00a335 000, and the carbon load about 30 metric tonnes (the annual footprint of about 60 Bangladeshis).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Then a few days ago I attended a Webex meeting to discuss COP25 and COP26 (the annual United Nation meetings to discuss the climate emergency). Some 80 people from many countries joined the meeting that lasted for 90 minutes. There were presentations\u00a0 for about an hour and then 30 minutes of questions and discussion. Everybody was on mute apart from the person speaking, and the meeting went well with no technical hitches. The technology, which would regularly crash a few years ago, has improved remarkably.<\/span><\/p>\n<p><span style=\"font-weight: 400\">My final experience was a colleague telling me of a meeting of another steering meeting that he had been supposed to attend in Delhi. It was due to be a meeting of about 25 people over two days. The organiser decided to hold the meeting electronically rather than face to face. By doing so he saved around \u00a350 000 (and again many tonnes of carbon) and spent \u00a330 000 on state of the art communication technology. The meeting was carefully planned with regular breaks and subgroups, and it worked well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We all value face to face meetings, not only for getting to know each other, being able to work through particularly difficult issues, and enjoy the craic outside the meeting. (I\u2019ve just experienced such a three day meeting in Bellagio, Italy: cost perhaps \u00a350 000; carbon load about 15 tonnes.) But we mostly don\u2019t enjoy the flying, the misery of airports, and being away from those we love; and the carbon load matters much more than the cost.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Those organising\u2014and those funding\u2014every meeting should ask if the meeting has to take place face to face. My assertion is that the majority could be conducted electronically without anybody needing to fly anywhere. We have to change how we think about meetings just as we have to change how we think about everything. Disaster is close.<\/span><\/p>\n<p><em style=\"font-size: 1rem\"><strong>Richard Smith<\/strong>\u00a0was the editor of <\/em>The BMJ<em style=\"font-size: 1rem\"> until 2004.<\/em><\/p>\n<p><span style=\"font-weight: 400\"><strong>Competing interest:<\/strong> RS is chair of the UK Health Alliance on Climate Change.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019d better start with a confession. I must have flown the Atlantic 300 times. I\u2019ve been multiple times to New Zealand and Australia and have flown often to Japan, China, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":46353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,955],"tags":[],"class_list":["post-46349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-change","category-richard-smith"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ\" \/>\n<meta property=\"og:description\" content=\"I\u2019d better start with a confession. I must have flown the Atlantic 300 times. I\u2019ve been multiple times to New Zealand and Australia and have flown often to Japan, China, [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-31T11:14:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-27T13:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon\",\"datePublished\":\"2019-12-31T11:14:17+00:00\",\"dateModified\":\"2020-01-27T13:41:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/12\\\/video_conference.jpg\",\"articleSection\":[\"Climate change\",\"Richard Smith\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/\",\"name\":\"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/12\\\/video_conference.jpg\",\"datePublished\":\"2019-12-31T11:14:17+00:00\",\"dateModified\":\"2020-01-27T13:41:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/12\\\/video_conference.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/12\\\/video_conference.jpg\",\"width\":540,\"height\":350,\"caption\":\"Shot of a group of businesspeople applauding during a video conference in an office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/12\\\/31\\\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/","og_locale":"en_US","og_type":"article","og_title":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ","og_description":"I\u2019d better start with a confession. I must have flown the Atlantic 300 times. I\u2019ve been multiple times to New Zealand and Australia and have flown often to Japan, China, [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2019-12-31T11:14:17+00:00","article_modified_time":"2020-01-27T13:41:17+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon","datePublished":"2019-12-31T11:14:17+00:00","dateModified":"2020-01-27T13:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg","articleSection":["Climate change","Richard Smith"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/","url":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/","name":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg","datePublished":"2019-12-31T11:14:17+00:00","dateModified":"2020-01-27T13:41:17+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/12\/video_conference.jpg","width":540,"height":350,"caption":"Shot of a group of businesspeople applauding during a video conference in an office"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/12\/31\/richard-smith-most-meetings-can-happen-electronically-saving-tonnes-of-carbon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Richard Smith: Most meetings can happen electronically, saving tonnes of carbon"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/46349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=46349"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/46349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/46353"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=46349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=46349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=46349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}