{"id":45969,"date":"2019-10-31T09:46:20","date_gmt":"2019-10-31T08:46:20","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=45969"},"modified":"2019-11-01T10:13:46","modified_gmt":"2019-11-01T09:13:46","slug":"paul-simpson-we-need-an-army-of-academic-zombie-hunters","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2019\/10\/31\/paul-simpson-we-need-an-army-of-academic-zombie-hunters\/","title":{"rendered":"Paul Simpson: We need an army of academic zombie hunters\u00a0\u00a0"},"content":{"rendered":"<p class=\"standfirst\"><span style=\"font-weight: 400\">A public health approach is needed to defeat the undead in the literature<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400\">I didn\u2019t believe in zombies until I read a report in the <\/span><a href=\"https:\/\/opinionator.blogs.nytimes.com\/2012\/07\/23\/zombie-nouns\/\"><i><span style=\"font-weight: 400\">The New York Times<\/span><\/i><\/a><span style=\"font-weight: 400\">. Now I see them everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Zombies shuffle through the doors of <\/span><i><span style=\"font-weight: 400\">The BMJ\u2019s<\/span><\/i><span style=\"font-weight: 400\"> editorial meetings, their dead weight makes editors moan and sigh. The truth is that the academic literature has been overrun and the contagion is spreading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Youth is no protection. Zombies creep into academia early, <\/span><a href=\"https:\/\/thesiswhisperer.com\/2014\/07\/09\/the-zombie-thesis\/\"><span style=\"font-weight: 400\">draining the life from researchers\u2019 work<\/span><\/a><span style=\"font-weight: 400\"> before their careers take flight.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Unclear and waffling writing are the undead in the literature. Meandering, jargon-filled sentences grasp at us from the page, sap our energy, and slow our progress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Take this example that could comfortably lurk in many articles:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWHO has reinforced its call for cross-cutting approaches to the achievement of the health targets and sees the &#8216;main game&#8217; of the SDGs for health played out beyond the constraints of the health sector in a highly dynamic manner. This requires governance approaches which build alliances around &#8216;implementation packages&#8217; that enable co-production and co-benefits, for example in recognizing the interface of health with goals that address climate action.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Oh, the horror! What can be done? Can we kill zombie writing or is it an essential inconvenience stalking academic thought? Recognising the crisis, the UK government offers some <\/span><a href=\"https:\/\/www.gov.uk\/guidance\/content-design\/writing-for-gov-uk\"><span style=\"font-weight: 400\">blunt but reassuring advice<\/span><\/a><span style=\"font-weight: 400\">:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cGovernment experts often say that because they\u2019re writing technical or complex content for a specialist audience, they do not need to use plain English. This is wrong.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The UK\u2019s new Chief Medical Officer, the government\u2019s most senior advisor on health (including zombie contagion), has offered <\/span><a href=\"https:\/\/bmcmedicine.biomedcentral.com\/articles\/10.1186\/s12916-015-0544-8\"><span style=\"font-weight: 400\">further reassurance<\/span><\/a><span style=\"font-weight: 400\"> stating that it is possible to write simply while being rigorous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So it\u2019s safe to remove these lurking hulks from our writing and we have tacit government approval to form a vigilante force. But how can we kill our zombies?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thankfully, it\u2019s possible to decapitate our zombies. How-to guides on where best to deliver a hacking blow can be found in a number of good <\/span><a href=\"https:\/\/www.theguardian.com\/science\/2014\/sep\/03\/the-sense-of-style-the-thinking-persons-guide-to-writing-in-the-21st-century-steven-pinker-review\"><span style=\"font-weight: 400\">books<\/span><\/a><span style=\"font-weight: 400\"> and in <\/span><a href=\"https:\/\/journals.plos.org\/ploscompbiol\/article?id=10.1371\/journal.pcbi.1005619\"><span style=\"font-weight: 400\">freely available journal articles<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s also a resistance force of unsung heros teaching good academic writing in schools and universities. Foremost among them is <\/span><a href=\"http:\/\/helensword.com\/index.html\"><span style=\"font-weight: 400\">Helen Sword<\/span><\/a><span style=\"font-weight: 400\"> whose book \u201cStylish Academic Writing\u201d is essential reading for any would-be academic zombie hunter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sword\u2019s analysis of 100 style guides shows some recommendations are nearly universal: Write with clarity, coherence and concision; use short or mixed-length sentences; write using plain English; be precise; use active verbs; and tell a story. Simple advice, but unless we\u2019re vigilant in our undertaking zombies will rise again. Sword\u2019s book and others offer plenty of techniques to keep them at bay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, <\/span><a href=\"https:\/\/www.wired.com\/2009\/08\/zombies\/\"><span style=\"font-weight: 400\">any serious zombie scholar knows that <\/span><\/a><span style=\"font-weight: 400\">we need to take a public health approach to counter a zombie apocalypse. Quarantine and treatment are insufficient, the only viable strategy is to hit hard and often to achieve eradication. Only frequent attacks, with increasing force, will eliminate a zombie horde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Time is short, Halloween is already upon us. Every academic writer must wake up to the undead in the literature. We must take up arms and hack and hack and hack at our zombies!<\/span><\/p>\n<p><span style=\"font-weight: 400\">But we are already surrounded and I fear we may have left it too late.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><b><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/10\/paul_simpson_halloween.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-45970\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/10\/paul_simpson_halloween.png\" alt=\"\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/10\/paul_simpson_halloween.png 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2019\/10\/paul_simpson_halloween-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Paul J. Simpson <\/b>is a Zombie Hunter and the BMJ\u2019s International Editor.\u00a0<\/em><\/p>\n<p><b>Competing Interests:<\/b><em> I bought Helen Sword\u2019s book with my own money and think it\u2019s essential reading for any academic writer. I don\u2019t have any connection with the author or the book\u2019s publisher. It\u2019s not uncommon for zombies to lurk in my own writing, we must be forever vigilant.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A public health approach is needed to defeat the undead in the literature [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/10\/31\/paul-simpson-we-need-an-army-of-academic-zombie-hunters\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":45971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18921],"tags":[],"class_list":["post-45969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paul-simpson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paul Simpson: We need an army of academic zombie hunters\u00a0\u00a0 - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/10\/31\/paul-simpson-we-need-an-army-of-academic-zombie-hunters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Simpson: We need an army of academic zombie hunters\u00a0\u00a0 - 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