{"id":44039,"date":"2019-02-08T17:25:06","date_gmt":"2019-02-08T16:25:06","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=44039"},"modified":"2019-02-19T15:15:05","modified_gmt":"2019-02-19T14:15:05","slug":"nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/","title":{"rendered":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly"},"content":{"rendered":"<p class=\"standfirst\"><span style=\"font-weight: 400\">A real danger is that debate around e-cigarettes drowns out the work needed to implement the full range of tobacco control measures<\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38500 \" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/nick_hopkinson_2017-1-244x300.jpg\" width=\"170\" height=\"209\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/nick_hopkinson_2017-1-244x300.jpg 244w, https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/nick_hopkinson_2017-1-768x945.jpg 768w, https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/nick_hopkinson_2017-1-832x1024.jpg 832w, https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/nick_hopkinson_2017-1-300x369.jpg 300w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><span style=\"font-weight: 400\">The annual Public Health England SmokeFree <\/span><a href=\"https:\/\/www.gov.uk\/government\/news\/phe-health-harms-campaign-encourages-smokers-to-quit\"><span style=\"font-weight: 400\">Health Harms campaign<\/span><\/a><span style=\"font-weight: 400\">, now in its seventh year, focuses on the toxins present in cigarette smoke and their harmful effects on the body. A novel feature this year is emphasis on the relative safety of using an e-cigarette<\/span><span style=\"font-weight: 400\">\u2014<\/span><span style=\"font-weight: 400\">\u201cvaping\u201d<\/span><span style=\"font-weight: 400\">\u2014<\/span><span style=\"font-weight: 400\">compared to smoking. A <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=5EOLvHzE1x8\"><span style=\"font-weight: 400\">video<\/span><\/a><span style=\"font-weight: 400\"> shows sticky yellow\/black sludge appearing after a few packets of cigarettes are smoked through a simulator. The same noxious material is being deposited in the lungs of smokers and the shock value of the \u201cjar of tar\u201d is a familiar tool in smoking cessation. By contrast, there is no such accumulation of tar from an equivalent quantity of e-cigarette vapour. The levels of carcinogens found in people who vape are much lower than those seen in smokers<\/span><span style=\"font-weight: 400\">\u2014as shown by\u00a0<\/span><span style=\"font-weight: 400\">data which underpin estimates that vaping is no more than 5% as harmful as smoking, and that switching across from smoking to vaping completely is associated with substantial health benefits. [1-<\/span><span style=\"font-weight: 400\">3]<\/span><span style=\"font-weight: 400\"> There are now more than 3 million people in the UK who vape. [<\/span><span style=\"font-weight: 400\">4]<\/span><span style=\"font-weight: 400\">\u00a0Almost all have smoked and more than half are ex-smokers. The vast majority of people who vape do so in order to cut down or quit their smoking habit. Unfortunately, a substantial proportion of the population believe incorrectly that e-cigarettes are as harmful as or more harmful than smoking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We now have convincing data, <\/span><a href=\"https:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1808779\"><span style=\"font-weight: 400\">from a randomised controlled trial<\/span><\/a><span style=\"font-weight: 400\"> in UK stop smoking services, that e-cigarettes are an effective stop smoking aid in the context of behavioural support. Long term use of e-cigarettes will undoubtedly cause some harms, and users should be encouraged to quit vaping too, though not at the expense of relapsing to smoking. Vaping should of course be avoided by non-smokers. Because of controls on advertising and age limits on sale, vaping rates in children remain low in the UK and confined almost exclusively to children who are also smokers or ex-smokers. [<\/span><span style=\"font-weight: 400\">5]<\/span><\/p>\n<p><span style=\"font-weight: 400\">But why are e-cigarettes being proposed as part of the solution to smoking and does it matter? The first thing to acknowledge is that the ongoing tobacco epidemic is the consequence of a profound, sustained, societal failure. It is at least 60 years since unequivocal evidence of the catastrophic health harms of smoking became available. [<\/span><span style=\"font-weight: 400\">6]<\/span><span style=\"font-weight: 400\">\u00a0The solutions to this problem have also been obvious for many decades<\/span><span style=\"font-weight: 400\">\u2014<\/span><span style=\"font-weight: 400\">price increases, advertising bans, help for smokers to quit, health education campaigns, smoke free legislation, and excluding the tobacco industry and its lobbyists from policy-making. [7]\u00a0<\/span><span style=\"font-weight: 400\">Yet generations have been born, taken up smoking (mostly in childhood [<\/span><span style=\"font-weight: 400\">8,9]<\/span><span style=\"font-weight: 400\">), and died or are dying now prematurely from smoking related diseases, because action to address smoking uptake has been tardy, grudging and tentative, undermined by the tobacco industry. Decades have been wasted getting to the current situation where tobacco advertising is banned, including on cigarette packaging, and where people\u2019s right to breathe smoke free air is respected. Still, despite overwhelming evidence that passive smoke exposure harms children, more than 20% of MPs <\/span><a href=\"https:\/\/www.publicwhip.org.uk\/division.php?date=2014-02-10&amp;house=commons&amp;number=207\"><span style=\"font-weight: 400\">voted<\/span><\/a><span style=\"font-weight: 400\"> in 2015 against protecting children in cars from being forced to breathe tobacco smoke. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">A second failure is the dismal level of stop smoking support offered across the health and social care system. [<\/span><span style=\"font-weight: 400\">10]<\/span><span style=\"font-weight: 400\">\u00a0The majority of smokers want to quit, yet provision of smoking cessation treatment<\/span><span style=\"font-weight: 400\">\u2014<\/span><span style=\"font-weight: 400\">a combination of psychological support and pharmacotherapy (e.g. dual NRT or varenicline)<\/span><span style=\"font-weight: 400\">, has been and remains inadequate. [11,12] This despite its strong evidence base and high value relative to other health interventions. Public health budgets continue to be slashed, leading to widespread cuts in smoking cessation services. Although adult smoking rates are now around 15% there is a danger of complacency, with policy makers thinking that the problem has been solved. Smoking rates are much higher in poorer people and those with mental health problems. [<\/span><span style=\"font-weight: 400\">13,14]<\/span><span style=\"font-weight: 400\">\u00a0Neglect of smoking in these groups is a major driver of health inequality. Too often, clinicians consider smoking cessation to be someone else\u2019s problem, or neglect it at the expense of interventions that appear to be more technical or condition specific; witness the relative attention given to the niceties of inhaler selection in COPD, while only around 10% of COPD smokers actually receive quit smoking treatment. [<\/span><span style=\"font-weight: 400\">10]<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are positive signs. Active lobbying<\/span><span style=\"font-weight: 400\">\u00a0has helped to ensure that smoking cessation features prominently in the NHS Long Term Plan<\/span><span style=\"font-weight: 400\">, including the provision of NHS-funded tobacco treatment for all people admitted to hospital. [15,16] The recent RCP report on treating tobacco dependence in the NHS suggests that this would lead to tens of millions of in-year savings across the NHS in England. [<\/span><span style=\"font-weight: 400\">13]<\/span><span style=\"font-weight: 400\">\u00a0Enthusiasm for this development is tempered by the fact that the target is only to deliver this by 2023\/24. Given everything that is known about the impact of smoking on health and the benefits to both the individual and to the healthcare system, it is astonishing and indeed embarrassing, that we do not have this in place already.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The developing popularity of e-cigarettes is a symptom of decades of failure to make proper use of effective tools to reduce smoking, and in particular of the current failure to provide properly funded, comprehensive, evidence-based smoking cessation services. Until we have maximised the offer of \u201cconventional\u201d smoking cessation, it is unreasonable to object to smokers adopting another strategy that can help them to quit and which lowers their health risk, even if that risk remains higher than with the use of medicinal NRT. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A real danger, that must be acknowledged and avoided, is that debate around e-cigarettes drowns out the work needed to implement the full range of tobacco control measures. [<\/span><span style=\"font-weight: 400\">7]<\/span><span style=\"font-weight: 400\">\u00a0This is particularly the case in poorer countries, where smoking faces few restrictions and where the tobacco industry is lobbying hard to promote the false idea that availability of e-cigarettes means that tobacco control is no longer necessary. This \u00a0argument has also been used to decommission smoking cessation services in the UK.<\/span><\/p>\n<p><em><span style=\"font-weight: 400\"><strong>Nicholas S Hopkinson<\/strong>, Reader in Respiratory Medicine, National Heart and Lung Institute, Imperial College, London, and <\/span><span style=\"font-weight: 400\">medical director of the British Lung Foundation.<\/span><\/em><\/p>\n<p><b>Twitter: <a href=\"https:\/\/twitter.com\/COPDdoc\">@COPDdoc<\/a><\/b><\/p>\n<p><b>Competing interests: NH is a trustee of ASH. <\/b><\/p>\n<p><span style=\"font-weight: 400\">Commissioned, not peer reviewed<\/span><\/p>\n<p><b>References:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"> Shahab L, Goniewicz ML, Blount BC, et al. Nicotine, carcinogen, and toxin exposure in long-term e-cigarette and nicotine replacement therapy users: A cross-sectional study. <\/span><i><span style=\"font-weight: 400\">Annals of Internal Medicine<\/span><\/i><span style=\"font-weight: 400\"> 2017 doi: 10.7326\/M16-1107<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Goniewicz ML, Smith DM, Edwards KC, et al. Comparison of nicotine and toxicant exposure in users of electronic cigarettes and combustible cigarettes. <\/span><i><span style=\"font-weight: 400\">JAMA Network Open<\/span><\/i><span style=\"font-weight: 400\"> 2018;1(8):e185937. doi: 10.1001\/jamanetworkopen.2018.5937<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Britton J, Arnott D, McNeill A, et al. Nicotine without smoke\u2014putting electronic cigarettes in context. <\/span><i><span style=\"font-weight: 400\">BMJ<\/span><\/i><span style=\"font-weight: 400\"> 2016;353 doi: 10.1136\/bmj.i1745<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Action on Smoking and Health. Use of e-cigarettes (vapourisers) among adults in Great Britain. <\/span><a href=\"http:\/\/ashorguk\/download\/ash-use-of-e-cigarettes-by-adults-in-great-britain-2018-pdf\/\"><i><span style=\"font-weight: 400\">http:\/\/ashorguk\/download\/ash-use-of-e-cigarettes-by-adults-in-great-britain-2018-pdf\/<\/span><\/i><\/a><span style=\"font-weight: 400\"> 2018<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Action on Smoking and Health. Use of electronic cigarettes among young people in Great Britain, 2018. <\/span><a href=\"http:\/\/ashorguk\/download\/use-of-electronic-cigarettes-among-children-in-great-britain\/\"><i><span style=\"font-weight: 400\">http:\/\/ashorguk\/download\/use-of-electronic-cigarettes-among-children-in-great-britain\/<\/span><\/i><\/a><span style=\"font-weight: 400\"> 2018<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Medical Research Council. Tobacco Smoking and Lung Cancer. <\/span><i><span style=\"font-weight: 400\">British medical journal<\/span><\/i><span style=\"font-weight: 400\"> 1957;1(5034):1523-24. doi: 10.1136\/bmj.1.5034.1523<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Dubray J, Schwartz R, Chaiton M, et al. The effect of MPOWER on smoking prevalence. <\/span><i><span style=\"font-weight: 400\">Tobacco Control<\/span><\/i><span style=\"font-weight: 400\"> 2015;24(6):540-42. doi: 10.1136\/tobaccocontrol-2014-051834<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Laverty AA, Filippidis FT, Taylor-Robinson D, et al. Smoking uptake in UK children: analysis of the UK Millennium Cohort Study. <\/span><i><span style=\"font-weight: 400\">Thorax<\/span><\/i><span style=\"font-weight: 400\"> 2018:thoraxjnl-2018-212254. doi: 10.1136\/thoraxjnl-2018-212254<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Hopkinson NS, Lester-George A, Ormiston-Smith N, et al. Child uptake of smoking by area across the UK. <\/span><i><span style=\"font-weight: 400\">Thorax<\/span><\/i><span style=\"font-weight: 400\"> 2014;69(9):873-5. doi: 10.1136\/thoraxjnl-2013-204379 [published Online First: 2013\/12\/07]<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Royal College of Physicians. Hiding in plain sight: Treating tobacco dependency in the NHS <\/span><a href=\"https:\/\/www.rcplondon.ac.uk\/projects\/outputs\/hiding-plain-sight-treating-tobacco-dependency-nhs\"><span style=\"font-weight: 400\">https:\/\/www.rcplondon.ac.uk\/projects\/outputs\/hiding-plain-sight-treating-tobacco-dependency-nhs<\/span><\/a><span style=\"font-weight: 400\">, 2018.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Stead LF, Koilpillai P, Fanshawe TR, et al. Combined pharmacotherapy and behavioural interventions for smoking cessation. <\/span><i><span style=\"font-weight: 400\">Cochrane Database of Systematic Reviews<\/span><\/i><span style=\"font-weight: 400\"> 2016(3) doi: 10.1002\/14651858.CD008286.pub3<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Anthenelli RM, Benowitz NL, West R, et al. Neuropsychiatric safety and efficacy of varenicline, bupropion, and nicotine patch in smokers with and without psychiatric disorders (EAGLES): a double-blind, randomised, placebo-controlled clinical trial. <\/span><i><span style=\"font-weight: 400\">The Lancet<\/span><\/i><span style=\"font-weight: 400\"> 2016;387(10037):2507-20. doi: 10.1016\/S0140-6736(16)30272-0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Action on Smoking and Health. The Stolen Years: The mental health and smoking action report. <\/span><a href=\"http:\/\/ash.org.uk\/information-and-resources\/reports-submissions\/reports\/the-stolen-years\/\"><span style=\"font-weight: 400\">http:\/\/ash.org.uk\/information-and-resources\/reports-submissions\/reports\/the-stolen-years\/<\/span><\/a><span style=\"font-weight: 400\">, 2016.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Royal College of Physicians. Smoking and mental health., 2014.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Goddard A, Burn W, Regan L, et al. Open letter to Simon Stevens to ensure that tobacco dependence treatment is provided for every smoker cared for by the NHS, as part of the long term plan. <\/span><i><span style=\"font-weight: 400\">BMJ<\/span><\/i><span style=\"font-weight: 400\"> 2018;363 doi: 10.1136\/bmj.k4827<\/span><\/li>\n<li><span style=\"font-weight: 400\"> NHS England. The NHS Long Term Plan. <\/span><a href=\"https:\/\/wwwlongtermplannhsuk\/publication\/nhs-long-term-plan\/\"><i><span style=\"font-weight: 400\">https:\/\/wwwlongtermplannhsuk\/publication\/nhs-long-term-plan\/<\/span><\/i><\/a><span style=\"font-weight: 400\"> 2019<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A real danger is that debate around e-cigarettes drowns out the work needed to implement the full range of tobacco control measures [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":35009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18889],"tags":[],"class_list":["post-44039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nick-hopkinson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ\" \/>\n<meta property=\"og:description\" content=\"A real danger is that debate around e-cigarettes drowns out the work needed to implement the full range of tobacco control measures [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-08T16:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-19T14:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly\",\"datePublished\":\"2019-02-08T16:25:06+00:00\",\"dateModified\":\"2019-02-19T14:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/\"},\"wordCount\":1417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2015\\\/08\\\/e-cigarette_woman.jpg\",\"articleSection\":[\"Nick Hopkinson\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/\",\"name\":\"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2015\\\/08\\\/e-cigarette_woman.jpg\",\"datePublished\":\"2019-02-08T16:25:06+00:00\",\"dateModified\":\"2019-02-19T14:15:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2015\\\/08\\\/e-cigarette_woman.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2015\\\/08\\\/e-cigarette_woman.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/08\\\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/","og_locale":"en_US","og_type":"article","og_title":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ","og_description":"A real danger is that debate around e-cigarettes drowns out the work needed to implement the full range of tobacco control measures [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2019-02-08T16:25:06+00:00","article_modified_time":"2019-02-19T14:15:05+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly","datePublished":"2019-02-08T16:25:06+00:00","dateModified":"2019-02-19T14:15:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/"},"wordCount":1417,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg","articleSection":["Nick Hopkinson"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/","url":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/","name":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg","datePublished":"2019-02-08T16:25:06+00:00","dateModified":"2019-02-19T14:15:05+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/08\/e-cigarette_woman.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/08\/nick-hopkinson-the-prominence-of-e-cigarettes-is-a-symptom-of-decades-of-failure-to-address-smoking-properly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Nick Hopkinson: The prominence of e-cigarettes is a symptom of decades of failure to address smoking properly"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/44039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=44039"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/44039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/35009"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=44039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=44039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=44039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}