{"id":44001,"date":"2019-02-01T17:29:24","date_gmt":"2019-02-01T16:29:24","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=44001"},"modified":"2019-03-15T15:44:07","modified_gmt":"2019-03-15T14:44:07","slug":"educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/","title":{"rendered":"Educating patients or blaming them? Public education campaigns on antibiotic resistance"},"content":{"rendered":"<p><span style=\"font-weight: 400\">There is a problem in the field of antibiotic stewardship. Bundled in with the worthy attempts to reduce unnecessary prescribing, particularly in primary care, patients are persistently mischaracterised as a barrier in the quest to reduce antibiotic resistance. They\u2014or &#8220;we,&#8221; as we are all patients at some point\u2014are said to be &#8220;pressuring&#8221; GPs or &#8220;demanding&#8221; antibiotics inappropriately, thereby increasing the risk of antimicrobial resistance. This alienating and blaming language continues to be reflected in the literature, government statements, and within the health service, despite being an unfair over simplification of the situation. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To give one recent example, when Public Health England (PHE) released the English Surveillance Programme for Antimicrobial Utilisation and Resistance (ESPAUR) in October 2018, the agency contemporaneously re-launched the &#8220;keep antibiotics working&#8221; public education campaign. Though an admirable programme\u2014and a rare example of investment in public health prevention work\u2014the relaunch came with a press release, in which Helen Stokes-Lampard, President of the Royal College of General Practitioners, was quoted as saying: \u201cGPs are already doing an excellent job at reducing antibiotic prescriptions, but we often come under considerable pressure from patients to prescribe them.\u201d [1, 2] But is this true?<\/span><\/p>\n<p><span style=\"font-weight: 400\">The main problem with blaming patients for antibiotic resistance is that the evidence does not support the narrative. Firstly, there is little evidence that patients are unreasonably pressuring GPs for antibiotics. Secondly, the UK is making good progress in reducing antibiotic prescribing in primary care. [1] \u00a0If patients are indeed \u201cdemanding\u201d antibiotics, it seems not to be hindering significant progress in this area. And, finally, senior GPs are more likely to inappropriately prescribe antibiotics than their junior colleagues, casting doubt on the narrative that patient demand is hindering GPs more than other factors in this challenging area. [3]<\/span><\/p>\n<p><span style=\"font-weight: 400\">The prevailing narrative is also unhelpful in improving the use of antibiotics in general practice. When patients are surveyed, they report their \u201cexpectations\u201d or \u201crequests\u201d for antibiotics, not \u201cdemand\u201d, when they believe that antibiotics might be an effective treatment for their illness. [4] It is doubtful that patients want their GPs to behave in professionally inappropriate ways by prescribing antibiotics needlessly even within the constraints of a brief consultation. The onus remains on the GP to provide the appropriate response to the patient with an upper respiratory tract infection.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is far more evidence, however, of an association between financial incentives on practices, which are unrelated to patient behaviour, and use of antibiotics. For example, the association between fee-for-service payment and higher outpatient antibiotic prescriptions was shown in a study of 17 European countries. [5] Capitation payment of practitioners was associated with lower use of antibiotics. [6] \u00a0The association between fee-for-service and higher prescribing held true in a 2011 Irish study, where private patients paying fee-for-service received more antibiotic prescriptions<\/span><span style=\"font-weight: 400\">\u00a0than General Medical Service (GMS) card-holders who received free access to GPs and medications. [7] Thus, even if there is pressure from a minority of patients to prescribe antibiotics inappropriately (which should be manageable by experienced clinicians), a largely capitation-based system such as used in NHS general practice should already be encouraging lower prescribing rates.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, are there other factors at play that might put pressure on GPs to prescribe antibiotics? \u00a0A 2014 study found that 44% of GPs might prescribe antibiotics to terminate a consultation. [3] \u00a0Implicit in this finding is the potential effect of the increasingly tight time constraints under which GPs work. Consultation time and GP workload have been shown to be associated with antibiotic prescription rates. In Norway, a 2011 study found that GPs who saw more patients per year prescribed more antibiotics than those with fewer patients. [8] \u00a0This was echoed in a 2017 qualitative study of GPs and nurse prescribers in the UK. [9] Again, patients should not be held responsible for under-resourced practices leading to practitioners seeing too many patients in rushed appointments and prescribing antibiotics rather than discussing the potential costs and benefits of antibiotic use with the patient.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are also clinical policy pressures on GPs not to miss sepsis, meningitis, or other serious-but-rare illnesses, which may push practitioners to prescribe as a precaution. Patients share this concern about serious infections such as sepsis. [9] This is often due to diagnostic uncertainty. GPs are doing their best with imperfect information; so too are patients. It can cause real anxiety when a family member falls acutely ill. Professionals can find it difficult to determine a reasonable course of action faced with the possibility of a rapidly spreading infection that could be fatal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is therefore not productive to blame patients and the public for \u201cdemanding\u201d antibiotics or putting unreasonable \u201cpressure\u201d on GPs based on scant evidence. \u00a0While we welcome patient education campaigns as part of a wide-ranging effort to minimise unnecessary antimicrobial resistance, we caution against blaming patients for contributing to antimicrobial resistance. Ignoring the impact of health system factors on patterns of prescribing, including short consultation times, and, instead, relying on patient-blaming rhetoric, may increase mistrust or friction between GP and patient in the medium-to-long term. Patients are allies, not opponents, in limiting antimicrobial resistance, and should be seen as such.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400\"><strong><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/rebecca_glover.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-44002\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/rebecca_glover.jpg\" alt=\"\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/rebecca_glover.jpg 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/rebecca_glover-150x150.jpg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Rebecca E Glover<\/strong> is a R<\/span><span style=\"font-weight: 400\">esearch Fellow, Department of Health Services Research &amp; Policy, London School of Hygiene and Tropical Medicine, and\u00a0<\/span><span style=\"font-weight: 400\">Head of Economics, Social, and Political sciences at the AMR centre, LSHTM<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400\"><strong><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/margaret_dangoor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-44003\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/margaret_dangoor.jpg\" alt=\"\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/margaret_dangoor.jpg 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/margaret_dangoor-150x150.jpg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Margaret Dangoor<\/strong> is a patient representative, retired registered nurse and past carer, London<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400\"><strong><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/nick_mays.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-44004\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/nick_mays.jpg\" alt=\"\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/nick_mays.jpg 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2019\/02\/nick_mays-150x150.jpg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Nicholas Mays<\/strong> is a Professor of Health Policy, and Director of the Policy Innovation Research Unit,\u00a0London School of Hygiene and Tropical Medicine<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>References:<\/b><\/p>\n<p>1. English Surveillance Programme for Antimicrobial Utilisation and Resistance (ESPAUR). London: Public Health England, October 2018. Available from:<a href=\"https:\/\/www.gov.uk\/government\/publications\/english-surveillance-programme-antimicrobial-utilisation-and-resistance-espaur-report\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gov.uk\/government\/publications\/english-surveillance-programme-antimicrobial-utilisation-and-resistance-espaur-report<\/a><br \/>\n2. Over three million surgical operations and cancer treatments a year in England may become life-threatening without antibiotics [press release]. Public Health England 23 October 2018 2018.<br \/>\n3. Cole A. GPs feel pressurised to prescribe unnecessary antibiotics, survey finds. BMJ : British Medical Journal. 2014;349.<br \/>\n4. Gaarslev C, Yee M, Chan G, Fletcher-Lartey S, Khan R. A mixed methods study to understand patient expectations for antibiotics for an upper respiratory tract infection. Antimicrobial resistance and infection control. 2016;5:39-.<br \/>\n5. Masiero G, Filippini M, Ferech M, Goossens H. Socioeconomic determinants of outpatient antibiotic use in Europe. International journal of public health. 2010;55(5):469-78.<br \/>\n6. Tangcharoensathien V, Chanvatik S, Sommanustweechai A. Complex determinants of inappropriate use of antibiotics. Bulletin of the World Health Organization. 2018;96(2):141-4.<br \/>\n7. Murphy M, Byrne S, Bradley CP. Influence of patient payment on antibiotic prescribing in Irish general practice: a cohort study. The British journal of general practice : the journal of the Royal College of General Practitioners. 2011;61(590):e549-e55.<br \/>\n8. Gjelstad S, Straand J, Dalen I, Fetveit A, Str\u00f8m H, Lindb\u00e6k M. Do general practitioners\u2019 consultation rates influence their prescribing patterns of antibiotics for acute respiratory tract infections? Journal of Antimicrobial Chemotherapy. 2011;66(10):2425-33.<br \/>\n9. Jabaley CS, Blum JM, Groff RF, O&#8217;Reilly-Shah VN. Global trends in the awareness of sepsis: insights from search engine data between 2012 and 2017. Critical care (London, England). 2018;22(1):7<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a problem in the field of antibiotic stewardship. Bundled in with the worthy attempts to reduce unnecessary prescribing, particularly in primary care, patients are persistently mischaracterised as a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":41163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-44001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ\" \/>\n<meta property=\"og:description\" content=\"There is a problem in the field of antibiotic stewardship. Bundled in with the worthy attempts to reduce unnecessary prescribing, particularly in primary care, patients are persistently mischaracterised as a [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T16:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-15T14:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Educating patients or blaming them? Public education campaigns on antibiotic resistance\",\"datePublished\":\"2019-02-01T16:29:24+00:00\",\"dateModified\":\"2019-03-15T14:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/\"},\"wordCount\":1163,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/01\\\/antibiotic_sensitivity_testing.jpg\",\"articleSection\":[\"NHS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/\",\"name\":\"Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/01\\\/antibiotic_sensitivity_testing.jpg\",\"datePublished\":\"2019-02-01T16:29:24+00:00\",\"dateModified\":\"2019-03-15T14:44:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/01\\\/antibiotic_sensitivity_testing.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/01\\\/antibiotic_sensitivity_testing.jpg\",\"width\":540,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/02\\\/01\\\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Educating patients or blaming them? Public education campaigns on antibiotic resistance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/","og_locale":"en_US","og_type":"article","og_title":"Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ","og_description":"There is a problem in the field of antibiotic stewardship. Bundled in with the worthy attempts to reduce unnecessary prescribing, particularly in primary care, patients are persistently mischaracterised as a [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2019-02-01T16:29:24+00:00","article_modified_time":"2019-03-15T14:44:07+00:00","og_image":[{"width":540,"height":360,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Educating patients or blaming them? Public education campaigns on antibiotic resistance","datePublished":"2019-02-01T16:29:24+00:00","dateModified":"2019-03-15T14:44:07+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/"},"wordCount":1163,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg","articleSection":["NHS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/","url":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/","name":"Educating patients or blaming them? Public education campaigns on antibiotic resistance - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg","datePublished":"2019-02-01T16:29:24+00:00","dateModified":"2019-03-15T14:44:07+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/01\/antibiotic_sensitivity_testing.jpg","width":540,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/02\/01\/educating-patients-or-blaming-them-public-education-campaigns-on-antibiotic-resistance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Educating patients or blaming them? Public education campaigns on antibiotic resistance"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/44001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=44001"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/44001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/41163"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=44001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=44001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=44001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}